Tourism in india

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A Study on the tourism Industry in India

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Tourism in india

  1. 1. Tourism Scenario in India <br />By <br />Ganesh Raj<br />Smart Consulting<br />www.smartconsulting.in<br />Copyright Smart Consulting 2010. All rights reserved<br />
  2. 2. Objective<br />To Understand the current tourism scenario<br />To understand the domestic and International Market for tourism<br />Promotion and Implementation plan to tap the market<br />
  3. 3. Why Tourism?<br />Spend a Leisure Time / Relaxation<br />Business <br />Studies <br />Hobby – Adventure Sports, Wild Life etc. <br />Pilgrimage<br />Honey moon<br />Medical Tourism<br />Ayurvedic and Spa etc<br />
  4. 4. Kinds of People travelling<br />Young (aged between 20 – 30)<br />Married Couples<br />Family Tourists<br />Working Professionals (Business Visits / MICE etc)<br />Elderly People / Aged<br />Medical Tourists<br />Students (schools – picnics & international travel for studies)<br />
  5. 5. Growth of the Industry<br />With India being a developing market and foreign companies investing in the Indian market is set to boost the tourism industry again.<br />Growth expected to cross 10 million foreign visitors to India from 5 million visitors in 2007*<br />Projected medical tourism of US$2billion by 2012*<br />The industry has tremendous growth potential even though the industry is growing at a healthy rate<br />The Domestic market is still under explored to a large extent<br />Tourism Industry to a certain extent depends upon the performance of the other industries<br />*source: www.bharatbook.com<br />
  6. 6. Growth of the Industry (contd.)<br />Most of the Industry Segments are saturated IT / Automobile / Telecom <br />Other growing industries: Energy / Power<br />A well planned organized approach will yield appreciable growth rate w.r.t. the tourism industry<br />The market can be encouraged / addressed for growth with specific tourist destinations /attractions (India and Internationally) considering the demography (profession, age etc) of the market<br />
  7. 7. Potential Markets - Domestic <br />Working Professionals – Public sector and Private Sector<br />Unorganized Working Professionals<br />Institutions, Organizations like - Tax Offices, Hospitals, Govt. Organizations etc.<br />Schools<br />
  8. 8. Potential Markets - International<br />Medical Tourism<br />Business – MICE<br />Sports Events like common wealth games 2010, ICC world cup 2011, FIFA world Cup<br />Students Travelling for studies<br />
  9. 9. Limitations:<br />Travel period being seasonal<br />Children attending schools / colleges<br />Festival / Functions<br />Tiredness due to journeys / travels<br />Food habits<br />Language<br />Cost<br />Crowd<br />Pollution<br />
  10. 10. Role of Smart Consulting<br />Identify Potential Markets<br />Custom made Marketing and sales plan / solutions.<br />Provide an integrated Solution<br />Training<br />Improve Travel Season Period.<br />
  11. 11. Thank you <br />

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