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Tourism in india

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A Study on the tourism Industry in India

A Study on the tourism Industry in India

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  • 1. Tourism Scenario in India
    By
    Ganesh Raj
    Smart Consulting
    www.smartconsulting.in
    Copyright Smart Consulting 2010. All rights reserved
  • 2. Objective
    To Understand the current tourism scenario
    To understand the domestic and International Market for tourism
    Promotion and Implementation plan to tap the market
  • 3. Why Tourism?
    Spend a Leisure Time / Relaxation
    Business
    Studies
    Hobby – Adventure Sports, Wild Life etc.
    Pilgrimage
    Honey moon
    Medical Tourism
    Ayurvedic and Spa etc
  • 4. Kinds of People travelling
    Young (aged between 20 – 30)
    Married Couples
    Family Tourists
    Working Professionals (Business Visits / MICE etc)
    Elderly People / Aged
    Medical Tourists
    Students (schools – picnics & international travel for studies)
  • 5. Growth of the Industry
    With India being a developing market and foreign companies investing in the Indian market is set to boost the tourism industry again.
    Growth expected to cross 10 million foreign visitors to India from 5 million visitors in 2007*
    Projected medical tourism of US$2billion by 2012*
    The industry has tremendous growth potential even though the industry is growing at a healthy rate
    The Domestic market is still under explored to a large extent
    Tourism Industry to a certain extent depends upon the performance of the other industries
    *source: www.bharatbook.com
  • 6. Growth of the Industry (contd.)
    Most of the Industry Segments are saturated IT / Automobile / Telecom
    Other growing industries: Energy / Power
    A well planned organized approach will yield appreciable growth rate w.r.t. the tourism industry
    The market can be encouraged / addressed for growth with specific tourist destinations /attractions (India and Internationally) considering the demography (profession, age etc) of the market
  • 7. Potential Markets - Domestic
    Working Professionals – Public sector and Private Sector
    Unorganized Working Professionals
    Institutions, Organizations like - Tax Offices, Hospitals, Govt. Organizations etc.
    Schools
  • 8. Potential Markets - International
    Medical Tourism
    Business – MICE
    Sports Events like common wealth games 2010, ICC world cup 2011, FIFA world Cup
    Students Travelling for studies
  • 9. Limitations:
    Travel period being seasonal
    Children attending schools / colleges
    Festival / Functions
    Tiredness due to journeys / travels
    Food habits
    Language
    Cost
    Crowd
    Pollution
  • 10. Role of Smart Consulting
    Identify Potential Markets
    Custom made Marketing and sales plan / solutions.
    Provide an integrated Solution
    Training
    Improve Travel Season Period.
  • 11. Thank you