Building your profile using social media


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You blog, you Tweet, you monitor your LinkedIn account and you keep your Facebook page up to date. But many entrepreneurs still ask the question – is all this building my profile or damaging it?

In this webinar, social media enthusiast and entrepreneur Suzi Dafnis and SmartCompany’s James Thomson will discuss how to build your profile using social media tools. They will examine:

How to come across as a thought leader and not a spammer.

How to tread the line between talking to your customers and selling to them.

Where to draw the line between business and pleasure on your social media accounts.

The value of building meaningful conversations with your networks.

Published in: Business, Technology
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Building your profile using social media

  1. 1. Building yourprofile using socialmediaSuzi DafnisAustralian Businesswomen’s NetworkJames
  2. 2. James
  3. 3. Suzi DafnisCommunity DirectorAustralian Businesswomen’sNetwork @suzidafnis
  4. 4. Why build your personal profile? Client expectations have changed The playing field has been levelled Thought leaders own their space Ask: Who do you want to be?
  5. 5. How can I be a thought leaderand not a spammer? Be relevant Be useful Be generous
  6. 6. How to tread the line betweencommunicating with your customers andselling to them. Communication – a two-way street Nobody cares about you To sell, or not to sell?
  7. 7. How do you separate your business andpersonal lives on social media? Whose profile are you building? You’re the voice Strictly business
  8. 8. The value of building meaningfulconversations with your networks Relationship marketing Real-time conversations Community engagement
  9. 9. What social media suits you best? Forums blogs
  10. 10. Twitter • Keep it short. Keep it simple. • Share resources • Headline-style
  11. 11. Social Websites • Community • Authority • Comments
  12. 12. Facebook • Professional vs personal • Selling using Facebook • Reliable source
  13. 13. LinkedIn • Do you have the answers?
  14. 14. Blogs • A great home base • Social, sharing
  15. 15. Video Sites • 630 uploads • Last entry – 1485 views
  16. 16. Other Sites • Share your expertise
  17. 17. Who are you? • How much klout do you have?
  18. 18. Reputation Killers Inconsistency Monologues Incongruence Me, me, me
  19. 19. Tips to get you started What’s the big picture? Choose the tools Develop the plan Be relevant Create great content
  20. 20. Suzi DafnisCommunity DirectorAustralian Businesswomen’sNetwork @suzidafnis
  21. 21. Thank you