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Intervento di                             Roberto Grandi                              Al convegno      [lb.05] Smart City:...
Roberto GrandiSmart City: the role of creativity and of the            creative industries                  Smart City Exh...
1 Globalitation and the Crisis of the UrbanDevelopment Models. Factors:                                  Copyright©2003 - ...
The response of the cities has developed on severallevel                                 Copyright©2003 - Materiale riserv...
CreativityThe concept of creativity has been considered in recent years more and   more important in different fields.The ...
Creativity related to:                         Copyright©2003 - Materiale riservato e strettamente confidenziale5
CreativityFor practical purposes we will refer to creativity as a process and to its   dependence on emotions and the outs...
Creativity as an alternative to instrumental thinkingCharles Landry and Franco Bianchini (The Creative City) considered  c...
Creativity as a capacity for problem-solvingFor the Nobel prize winner for economics Herbert Simon creativity basically   ...
The creative environmentIf creativity is a fundamental resource for post-modern society, which needsgrowing intellectual c...
The creative milieu as a precondition of creative cities“A creative milieu is a place – either a cluster of buildings, a p...
I milieu creativi sono caratterizzati da:   Elevato capitale intellettuale e sociale/relazionale    Tessuto imprenditorial...
The risks of creative cities  To set up a process of gentrification  ‘Banalisation’, of urban experiences thus undermining...
How to avoid the risks: multidimensional strategiesand balanceThe harmonious growth of a city often requires multidimensio...
How to avoid the risks: cultural, social, political,economic creativityCreativity, which constitutes a fundamental aspect ...
How to avoid the risks: Civic CreativityThis widespread creativity takes the form of a civic creativityThis new way of fac...
Copyright©2003 - Materiale riservato e strettamente confidenziale
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Roberto Grandi a SCE 2012

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Transcript of "Roberto Grandi a SCE 2012"

  1. 1. Intervento di Roberto Grandi Al convegno [lb.05] Smart City: il ruolo della creatività e dellindustria creativa / Smart City: the role of creativity and of the creative industriesDi Martedì 30 ottobre 2012 Consulta il programma di SCE2012
  2. 2. Roberto GrandiSmart City: the role of creativity and of the creative industries Smart City Exhibition Bologna October 30 2012 ALMA MATER STUDIORUM – UNIVERSITA’ DI BOLOGNA Materiale riservato e strettamente confidenziale
  3. 3. 1 Globalitation and the Crisis of the UrbanDevelopment Models. Factors: Copyright©2003 - Materiale riservato e strettamente confidenziale2
  4. 4. The response of the cities has developed on severallevel Copyright©2003 - Materiale riservato e strettamente confidenziale3
  5. 5. CreativityThe concept of creativity has been considered in recent years more and more important in different fields.The European Union has declared 2009, European Year of Creativity and Innovation. The objective of the year was: “to promote creativity for all as a driver for innovation and as a key factor for the development of personal, occupational, entrepreneurial and social competences through lifelong learning”Until neurobiology and psychology reveal the physical mechanisms (brain and body, mind and emotions) of the production of creativity, we cannot rely on a general theory of creativity. Copyright©2003 - Materiale riservato e strettamente confidenziale4
  6. 6. Creativity related to: Copyright©2003 - Materiale riservato e strettamente confidenziale5
  7. 7. CreativityFor practical purposes we will refer to creativity as a process and to its dependence on emotions and the outside environment.I will highlight two characteristics: the alternative to instrumental thinking a capacity for problem-solving. Copyright©2003 - Materiale riservato e strettamente confidenziale6
  8. 8. Creativity as an alternative to instrumental thinkingCharles Landry and Franco Bianchini (The Creative City) considered creativity as an alternative to instrumental thinking: “genuine creativity involves thinking a problem afresh and from first principles; experimentation; originality; the capacity to rewrite rules; to be unconventional; to discover common threads amid the seemingly disparate; to look at situation latterly and with flexibility”. Copyright©2003 - Materiale riservato e strettamente confidenziale7
  9. 9. Creativity as a capacity for problem-solvingFor the Nobel prize winner for economics Herbert Simon creativity basically lies in the capacity to solve problems."Acts are judged to be creative when they produce something that is novel and that is thought to be interesting or to have social value. Interesting or valuable novelty is the touchstone of the creative" .This definition has the advantage of describing a process or a procedure involved in producing creativity.In fact, according to Simon to be creative, a person must be trained, have expertise, and know how take risks;and these objectives can be reached through the tacit or explicit transmission of knowledge. Copyright©2003 - Materiale riservato e strettamente confidenziale8
  10. 10. The creative environmentIf creativity is a fundamental resource for post-modern society, which needsgrowing intellectual capital to face up to the challenge of the knowledge society, the question arises: can we produce creativity?The creative process is strongly influenced by the cultural milieu in which it develops. This is the key to the production of creativity.In fact, the freer and more interdisciplinary and stimulating a cultural environment (school or community) is,the greater the production of creativity and talent. Copyright©2003 - Materiale riservato e strettamente confidenziale9
  11. 11. The creative milieu as a precondition of creative cities“A creative milieu is a place – either a cluster of buildings, a part of acity, a city as a whole or a region – that contains the necessarypreconditions in terms of a ‘hard’ and ‘soft‘ infrastructure to generate aflow of ideas and inventions. Such a milieu is a physical setting wherea critical mass of entrepreneurs, intellectuals, social activists, artists,administrators, power brokers or students can operate in an open-minded, cosmopolitan context and where face-to-face interactioncreates new ideas, artefacts, products, services and institutions and asa consequence contributes to economic success.” (Laundry) Copyright©2003 - Materiale riservato e strettamente confidenziale 10
  12. 12. I milieu creativi sono caratterizzati da: Elevato capitale intellettuale e sociale/relazionale Tessuto imprenditoriale innovativo, base finanziaria (venture capital) adeguata, regolamenti non rigidi e burocratizzati Classe creativa Consumi evoluti legati ad attività creative, ricreative e culturali. Ambiente multidisciplinare e sinergicamente dinamico Instabilità strutturale Varietà e convivenza di culture e stili di vita diversi. Forte apertura culturale Copyright©2003 - Materiale riservato e strettamente confidenziale
  13. 13. The risks of creative cities To set up a process of gentrification ‘Banalisation’, of urban experiences thus underminingthe distinctive creative potential of a place Creative divide Copyright©2003 - Materiale riservato e strettamente confidenziale
  14. 14. How to avoid the risks: multidimensional strategiesand balanceThe harmonious growth of a city often requires multidimensional strategies which begin from or move on from its attractiveness, followed or accompanied, however, by other measures to encourage processes of social inclusion and capability building .To introduce social inclusion and capability building can avoid the creative gentrification of the city ending up transforming it into a ghetto for the rich.The challenge of creative cities, therefore, is to find a balance which, on one hand, supports development and the acknowledgement of creative forms, the value of culture and its exploitation,but on the other guarantees the conditions for the continuous regeneration of the “creative” urban ecosystem made up of diversity and crossovers.. Copyright©2003 - Materiale riservato e strettamente confidenziale 13
  15. 15. How to avoid the risks: cultural, social, political,economic creativityCreativity, which constitutes a fundamental aspect of artistic production, must be gradually extended from the cultural industry to other areas of the territory’s social, political and economic life.Today in the various fields of human activity - from the economic to the social sphere, from culture to politics, from urban planning to training - new problems constantly emerge that cannot be dealt with merely by following routine procedures or conventional means.For this reason, creativity (with its dual meaning as an alternative to instrumental thinking and as problem-solving) must be adopted by those in charge of the decision-making processes. Copyright©2003 - Materiale riservato e strettamente confidenziale 14
  16. 16. How to avoid the risks: Civic CreativityThis widespread creativity takes the form of a civic creativityThis new way of facing the challenges of 21st Century cities can only be implemented if it is a common objective shared by both the citizens, on one hand, and the public and private institutions and organisations on the other.The city “sets up a system” where everyone relinquishes just a little of their individual, associative or corporate selfishness and regains a sense of communityOnly then can it become a development plan and, at the same time, a strong and identifying character within and without the city. Copyright©2003 - Materiale riservato e strettamente confidenziale 15
  17. 17. Copyright©2003 - Materiale riservato e strettamente confidenziale
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