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Gianluca Vannuccini a SCE 2012
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Gianluca Vannuccini a SCE 2012 Presentation Transcript

  • 1. Intervento di Gianluca Vannuccini Al convegno [co.05] Meet the cities: i progetti delle più importanti città europee verso una human smart city / Meet the cities: the human-oriented projects of the most important European citiesdi Martedì, 30 ottobre 2012 Consulta il programma di SCE2012
  • 2. Comune di Firenze Firenze, Italy Key words: digital contents, context-awareness, city-wide wireless user experience, public hotspots Linking user experience to (hot)spots How to make a smarter wireless city-wide user experience in Firenze more on: http://youtu.be/IVEU4ZovKTcInsert also the logos/names of the main institutions involved in the project...
  • 3. 130 IN TH E CI TY AREAS 30 AR EA S 12 AREAS 2009 2011 2012 OCTOBER OCTOBER OCTOBER 3 3 3FirenzeWiFi in > 450 hotspotsContextNo Logo splash page, focus on user experienceComune, Provincia, Università di Firenze all maintain role and systems, whilemaking institutional walled-garden contents and interoperable user accountsUpper banner is location-aware
  • 4. ProblemCitizens mainly use the service to access the Internet, private&bars still don’tsee the point for joining the stuffComplexity of a city-wide sustainable model for joint development ofinfrastructure&contents
  • 5. StrategyUse wireless space to promote new business modelsOffer city users a unique experience, with growing free contents & appsUse wifi experience to boost online services & mobile apps adoptionEngage with citizens & business with multiple different ways other than simpleconnectivity (new app pre-views and “beta-testing”, innovation co-design,socialmedia, opendata)
  • 6. Solution Formal federation among public bodies, with rules of the game: o at least FirenzeWiFi SSID must be emitted o splash page servers can be different, but the same layout must be guaranteed o user accounts can be different but interoperable Formal relationships with private parties: they emit FirenzeWiFi around theirbar&lounge, they forget troubles about registration, accounting, etc. Intermediaries may offer added value services on top of the existing wirelessinfrastructure (upper banner is the entry point to their domain).
  • 7. ReflectionsStill pioneering in administrative & legal stuffLack of a proper business model for intermediaries as well as forbar&restaurantsPre-existing infrastructures & investments for content delivery and infrastructuremanagement, already in place by the different bodies. Sustainability of jointdigital free contents management among different public bodies through the city