Gianluca Vannuccini a SCE 2012

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Gianluca Vannuccini a SCE 2012

  1. 1. Intervento di Gianluca Vannuccini Al convegno [co.05] Meet the cities: i progetti delle più importanti città europee verso una human smart city / Meet the cities: the human-oriented projects of the most important European citiesdi Martedì, 30 ottobre 2012 Consulta il programma di SCE2012
  2. 2. Comune di Firenze Firenze, Italy Key words: digital contents, context-awareness, city-wide wireless user experience, public hotspots Linking user experience to (hot)spots How to make a smarter wireless city-wide user experience in Firenze more on: http://youtu.be/IVEU4ZovKTcInsert also the logos/names of the main institutions involved in the project...
  3. 3. 130 IN TH E CI TY AREAS 30 AR EA S 12 AREAS 2009 2011 2012 OCTOBER OCTOBER OCTOBER 3 3 3FirenzeWiFi in > 450 hotspotsContextNo Logo splash page, focus on user experienceComune, Provincia, Università di Firenze all maintain role and systems, whilemaking institutional walled-garden contents and interoperable user accountsUpper banner is location-aware
  4. 4. ProblemCitizens mainly use the service to access the Internet, private&bars still don’tsee the point for joining the stuffComplexity of a city-wide sustainable model for joint development ofinfrastructure&contents
  5. 5. StrategyUse wireless space to promote new business modelsOffer city users a unique experience, with growing free contents & appsUse wifi experience to boost online services & mobile apps adoptionEngage with citizens & business with multiple different ways other than simpleconnectivity (new app pre-views and “beta-testing”, innovation co-design,socialmedia, opendata)
  6. 6. Solution Formal federation among public bodies, with rules of the game: o at least FirenzeWiFi SSID must be emitted o splash page servers can be different, but the same layout must be guaranteed o user accounts can be different but interoperable Formal relationships with private parties: they emit FirenzeWiFi around theirbar&lounge, they forget troubles about registration, accounting, etc. Intermediaries may offer added value services on top of the existing wirelessinfrastructure (upper banner is the entry point to their domain).
  7. 7. ReflectionsStill pioneering in administrative & legal stuffLack of a proper business model for intermediaries as well as forbar&restaurantsPre-existing infrastructures & investments for content delivery and infrastructuremanagement, already in place by the different bodies. Sustainability of jointdigital free contents management among different public bodies through the city

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