City Branding: The case of Lyon (France).
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City branding and smart city. How do these two work together at the example of Lyon? ...
City branding and smart city. How do these two work together at the example of Lyon?
Panteion University Of Social And Political Sciences
Department of Communication, Media and Culture
MA in Cultural Management
Course: Cultural Marketing and Communication
Course Instructor: Betty Tsakarestou, Assistant Professor and Head of Advertising and Public Relations Lab
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