Smart brief content marketing trifecta

  • 305 views
Uploaded on

 

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
305
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
15
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. #cmworld How to Hit the Content Marketing Trifecta: Aggregation, Curation and Original Content Jennifer McNally VP, Content Marketing SmartBrief
  • 2. #cmworld
  • 3. #cmworld What is the #CMTrifecta ? Aggregation Curation Original Content
  • 4. #cmworld Aggregation
  • 5. #cmworld How do we find content? • Twitter Lists • Trade Associations • E-mail Newsletters • Trade Publications • Ebooks / Whitepapers / Research Papers / Webinars
  • 6. #cmworld Put these tools to work for you
  • 7. #cmworld Curation
  • 8. #cmworld • Identify • Follow • Create • Share Cast a Wide Net
  • 9. #cmworld Original Content
  • 10. #cmworld Create Curate Syndicate
  • 11. #cmworld Create • Network – Find writers • Attend industry events • Read trade publications
  • 12. #cmworld • Whitepapers • Blog Posts • Social Curate
  • 13. #cmworld • Where do I distribute? • How do I get my content out there? • Success: How do I track the content? Syndicate
  • 14. #cmworld Stay Informed & Engaged
  • 15. #cmworld Lead. Engage. Transform. At SmartBrief we strive to keep you informed and prepared. Our product strategy provides flexibility and choice to our subscribers, partners and advertisers to meet all their content needs. Through our suite of e-mail newsletters, dedicated sends, white papers, webinars, live blogs and trade show and event coverage, we empower brands, agencies, associations and companies with the power to find the right audience at the right time and in the right place. SmartBrief.com
  • 16. #cmworld Jennifer McNally VP, Content Marketing, SmartBrief 555 11th St NW, Suite 600 Washington, D.C. 20004 (202) 737-5500 x246 Twitter: @smartbrief, @jenmmcnally22