Saving the Marriage (Between your Website and the User)

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This Valentine's Day, take a look at the relationship between your website and the user. Are they happy together? Are things moving fast enough? Learn how to better understand your website in terms of user experience.

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Saving the Marriage (Between your Website and the User)

  1. 1. And how doesthat make youfeel? Saving the Marriage between your Website and the User
  2. 2. 2Let’s make surewe’re speaking thesame language.
  3. 3. 3First PaintThe second the eyesrecognize the first burstof the screen rendering
  4. 4. 4APIProtocol intended to beused as an interface bysoftware components tocommunicate with eachother
  5. 5. 5Above the FoldThe time it takes for thepage to finish renderingin area visible withoutscrolling
  6. 6. 6Ok, let’s get started.Are you happy in therelationship?
  7. 7. 7Instead of offering a series ofsmoothly sequential actions,human-computer interactionis characterized by lag,downtime, and restarts. – Joshua Bixby, President of Strangeloop Networks http://www.webperformancetoday.com/2013/01/23/ flow-happiness-web-performance AlertSite by SMARTBEAR
  8. 8. 8A 2010 CA study on the temporal factors ofmental work found that interruptions (like slowpage load and poor responsiveness) had anegative impact on emotion and well-being. Science shows that poor Web performance is physically stressing people out! http://www.ca.com/us/~/media/files/supportingpieces/ final_webstress_survey_report_229296.aspx
  9. 9. 9Are your userssuffering fromWeb stress?
  10. 10. 10Well, you can putthat bottle down. There’s something you can do. AlertSite by SMARTBEAR
  11. 11. 11Maybe things aremoving too fast …not likely.
  12. 12. 12 of consumers expect a page to load in 3 seconds or less…http://loadstorm.com/2012/web-performance-statistic-week-page-load-time
  13. 13. 13 of consumers will abandon a website if the page does not load within 3 secondshttp://newmediaandmarketing.com/a-1-second-delay-in-webpage-load-time-could-cost-you-2-5-million/website-basics
  14. 14. 1425% of them willabandon the Webpage completely ifit takes longer than4 seconds to load. http://loadstorm.com/2012/web-performance- statistic-week-page-load-time
  15. 15. 15Speed is more than afeature; speed is the mostimportant feature. If yourapplication is slow, peoplewon’t use it. - Fred Wilson, Principal of Union Square Ventures http://www2.smartbear.com/the-cost-of-poor- web-performance.htm AlertSite by SMARTBEAR
  16. 16. 16Shopzilla reported thatretailers saw aincrease inconversions by reducingpage load time to 2 seconds. http://loadstorm.com/2012/web-performance- statistic-week-page-load-time
  17. 17. 17Things can also bedifficult when yourmobile site isn’tbuilt for speed.
  18. 18. 18Users’ expectations aregetting shorter and shorter,and the mobile infrastructureis not built for that kind ofspeed. Tom Leighton, co-founder and chief scientist at Akamai http://www.nytimes.com/2012/03/01/technology/impatient-web- users-flee-slow-loading-sites.html AlertSite by SMARTBEAR
  19. 19. 19Unlike thisguy Well, that was fast.
  20. 20. 20Third Party Content The Web performance ménage à trois ...Ooo la la
  21. 21. 21Third party content is ahuge component of thefunctionality and userexperience of manywebsites today. Heavy load on these APIs and external plug-ins can cause slowdowns on your page. AlertSite by SMARTBEAR
  22. 22. 22The most common third partysources are:Image & carousel managementWeb analyticsSocial mediaContent
  23. 23. 23Third Party Viagra ways to prevent third party plug-ins from slowing you down
  24. 24. 24Turn off non-essential thirdparty content on your websiteduring peak shopping days (likeValentines Day).These will be the times whenservice providers/vendors, thesame ones that serve manyretailers, will be under incredibleshared load, and you don’t needthat impacting bounce rates, timeon site, page views, conversionsor order sizes.
  25. 25. 25Reduce, to as little aspossible, the third partycalls on your mobilewebsites.Mobile connections arenot efficient at handlingmultiple simultaneousconnections. Failure torecognize this can causesevere Web performanceproblems for users.
  26. 26. 26 Ensure that you’re using the latest third party scripts that are non-blocking or asynchronous. AlertSitehttp://blog.smartbear.com/software-quality/bid/251013/Avoiding-the-Grinch-this-Holiday-Season-Reduce-3rd-Party-Content by SMARTBEAR
  27. 27. 27You’ve got to seethings from herpoint of view
  28. 28. 28Speed is important, but let’sstart thinking about speedfrom a user’s perspective. What image s loads first? How long doe ke you r site ta ove to re nder ab ? the fold What’s t he DOM loa d time?
  29. 29. 29These metricsaffect howyour websiteis actuallyperceived.
  30. 30. 30Visual Experience metricsshow how the page renders inreal time from the user’s pointof view. Available in advanced web performance monitoring tools like this. AlertSite by SMARTBEAR
  31. 31. 31 Visual Experience metrics are like robot eyeballs![View the Infographic] Alert
  32. 32. 32Instead of solelymeasuring the speed of theentire page, focus on themost important pieces.
  33. 33. 33Perception is reality whenit comes to a user’s Webexperience. Ken Godskind, VP of Monitoring Products at SmartBear Softwarehttp://www2.smartbear.com/the-cost-of-poor-web-performance.html AlertSite by SMARTBEAR
  34. 34. 34 Honey , I can read y ’t our m in d!According to a 2012 studyfrom TRAC Research, 40% ofDevOps professionals name“lack of visibility into in-screentransactions” as a major concernin their monitoring.
  35. 35. 35Speed is in the Eye of theBeholder Studies show that a person will be more patient waiting for a video clip to load than for a search result. http://www.nytimes.com/2012/03/01/technology/ impatient-web-users-flee-slow-loading-sites.html
  36. 36. 36And how doesthat make youfeel? From Web speed to APIs to visual experience metrics, you can create an environment that users will love.
  37. 37. 37 Roses are red Violets are blue sOptimize your We b performance metric And visit ors will love you! AlertSite by SMARTBEAR
  38. 38. Isn’t it time youstarted monitoringyour website’sperformance?

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