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Youtility - A talk by Jay Baer about his new book on Smart Insights
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Youtility - A talk by Jay Baer about his new book on Smart Insights

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We invited Jay as a speaker for one of our regular talks.

We invited Jay as a speaker for one of our regular talks.

Published in: Business, News & Politics
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  • 1. Digital Marketing Priorities 2013 Brought to you by: Youtility: Why Smart Marketing Is About Help Not Hype Jay Baer: President of Convince & Convert and author of the New York Times best seller, Youtility In Jay Baer’s presentation Youtility: Why Smart Marketing Is About Help Not Hype he delivers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
  • 2. About SmartInsights.com
  • 3. The difference between helping and selling is just 2 letters @jaybaer
  • 4. “Sell something and you make a customer today. Help someone and you create a customer for life.” @jaybaer
  • 5. @jaybaer
  • 6. @jaybaer
  • 7. Youtility is marketing so useful, people would pay for it @jaybaer
  • 8. @jaybaer
  • 9. Youtility is required because marketing is harder than ever
  • 10. @jaybaer Poll: Who are you competing against online: A.Other companies in your area that sell the same things B.Companies in other locations that sell the same things C.Other companies with similar Google search rankings D.Everything
  • 11. our personal and professional relationships have converged @jaybaer
  • 12. our personal and professional relationships have converged @jaybaer
  • 13. our personal and professional relationships have converged @jaybaer
  • 14. our personal and professional relationships have converged @jaybaer
  • 15. You are competing for attention against your customers’ family and friends @jaybaer
  • 16. “If you create Youtility, your clients will keep you close.” @jaybaer
  • 17. @jaybaer Poll: How do you currently educate your future customers? (check all that apply) A.FAQ on website B.Blog C.ebooks, infographics, and other assets D.Videos
  • 18. @jaybaer
  • 19. @jaybaer
  • 20. The power of answering questions 30+ pages = 80% conversion rate Average new customer = 105 pages • Before: $250,000 advertising spend = $4 million revenue • After: $20,000 advertising spend = $4.5 million revenue @jaybaer
  • 21. Now, relationships are created with information not people @jaybaer
  • 22. Self-Serve Information @jaybaer
  • 23. Worry less about selling better and worry more about teaching better @jaybaer
  • 24. Create Your Own Youtility @jaybaer
  • 25. Blueprint #1: Discover client needs search keywords internal search web analytics social chatter client surveys/interviews @jaybaer
  • 26. Blueprint #2: Map needs to Youtility executions blog post (ongoing series) video (ongoing series) e-book printed book event need: make better car seat decision @jaybaer
  • 27. @jaybaer Poll: When you create a new marketing asset, like a blog, ebook, infographic, or mobile application, do you have a specific launch plan and budget for it/ A.Yes B.No C.Not sure D.Haven’t really launched anything like that
  • 28. Blueprint #3: Market your marketing @jaybaer
  • 29. @jaybaer
  • 30. @jaybaer
  • 31. @jaybaer
  • 32. Content is fire, Social media is gasoline @jaybaer
  • 33. “Use social to promote Youtility first, company second.” @jaybaer
  • 34. Helping beats selling @jaybaer
  • 35. Is your marketing so useful, people would pay for it? @jaybaer
  • 36. Jay Baer YoutilityBook.com

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