LinkedIn Latest Updates 2014
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LinkedIn Latest Updates 2014

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The slides from the Smart Insights webinar from Danny Bermant in June 2014.

The slides from the Smart Insights webinar from Danny Bermant in June 2014.

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LinkedIn Latest Updates 2014 Presentation Transcript

  • 1. Digital Marketing Priorities 2014 Brought to you by: LinkedIn Latest 2014 Danny Bermant, Director, BrainstormDigital 7 Key LinkedIn changes affecting B2B marketing and your personal use of LinkedIn you don’t want to miss #PlanToSucceed
  • 2. 2 About SmartInsights.com Actionable Marketing Advice Recommended channel hub page: SmartInsights.com/social-media-marketing/
  • 3. 3 About me  Over 13 years in digital marketing  Convert social media followers into clients  Specialising in mid-size companies and Pharma  More info at brainstorm-digital.co.uk  @bstormdigital
  • 4. 4 What we’ll cover today  What are the 7 Key LinkedIn changes?  How will they transform your digital marketing activity?  How can you take advantage of them today?
  • 5. 5 What are the 7 Key LinkedIn changes?
  • 6. 6 1. Profile Organizer scrapped as premium feature
  • 7. 7 Some Profile Organizer features available to standard users
  • 8. 8 These will help you to better manage lead generation
  • 9. 9 Vote 1 – please vote!  Do you use LinkedIn for lead generation?  Yes, we regularly attract new leads via LinkedIn  We occasionally attract new leads  We’re not attracting new leads but would love to know how  We have no interest in using LinkedIn for lead generation  Note there is one answer only per Vote,
  • 10. 10 2. You can no longer segment LinkedIn contacts
  • 11. 11 You need to export your contacts to a CRM system
  • 12. 12 Vote 2 - Please vote!  Do you have a CRM system to actively manage your sales leads?  Yes we already have one  Yes were planning to adopt it  Not sure  No plans to adopt it  Note there is one answer only per Vote,
  • 13. 13 3. You can publish posts on your profile!
  • 14. 14 Be your company’s spokesperson!
  • 15. 15 Sign up for early access!
  • 16. 16 4. You can no longer post status updates on your profile
  • 17. 17 If you want to be visible, make more use of groups
  • 18. 18 5. Products and Services no longer available on company pages
  • 19. 19 You will need to create showcase pages instead
  • 20. 20 You’ll need to budget for additional resources as well as ads
  • 21. 21 Vote 3 – please vote!  Do you use LinkedIn ads to promote your company page?  We’re already using them  Yes were planning to use them  Not sure  No plans to use them  Note there is one answer only per Vote,
  • 22. 22 6. LinkedIn Today has been replaced by LinkedIn Pulse
  • 23. 23 Follow publications that are relevant to your industry
  • 24. 24 7. LinkedIn Signal has been discontinued
  • 25. 25 You can however track posts
  • 26. 26 You can also search within groups for relevant topics
  • 27. 27 In summary….  Use LinkedIn Connections for managing contacts  Consider integrating LinkedIn with a CRM system  Publish your own blog on your profile  Use groups instead of status updates to raise visibility  Utilise showcase pages to highlight your company’s products and services  Use LinkedIn Pulse to stay informed on the latest developments  Search LinkedIn posts or group discussions to track though leaders in your industry
  • 28. 28 Questions to consider  Do you have a lead generation strategy?  Do you have a LinkedIn strategy?  Is your LinkedIn activity adequately resourced?  Download the Influencer Outreach Guide http://bit.ly/J0oiGl  Other articles by me on SmartInsights http://bit.ly/1jyo3zM
  • 29. 29 Bonus! Access your FREE video - www.brainstorm-digital.co.uk/groups  3 Ways To Use LinkedIn Groups To Generate New Leads