Social Media For Small Business

Social Media Basics for Small Business Prepared for the members of The Orange North Rotary Club Orange, CA January 5 th , 2010 Presented by: Courtney Thurman

Social Media Basics Table of Contents . . What is Social Media? . . What are Blogs? . . What is LinkedIn? . . What is Facebook? . . What is Twitter?

Social media defined: Online tools for sharing and discussing information. It’s about us connecting, interacting & sharing online.

Social media for business is about REACH. . . Reach as many people as possible. . . Connect/build relationships with your customers. . . Engage your marketing to include real feedback.

How often do you connect? . . Share a blog review or article . . Connect with a colleague on LinkedIn . . Accept friend requests on Facebook . . Follow people and companies on Twitter

The word “blog” comes from: Web Log = Blog. It’s a dynamic, chronological, online publication. Links: WordPress.com or Blogger.com

What should your company do with a blog? . . Create a free account or build it into your website. . . Define what you’ll be an expert in (topics). . . Follow other blogs & experts and add comments. . . Plan your content strategy and get started.

World’s largest professional network with over 55 million users (individuals) and growing. Professionals use it to recruit, post recommendations, and share business questions.

What should you (yourself) do on LinkedIn? . . Create your personal profile. . . Add connections to your professional network. . . Get recommended as a professional. . . Join groups. Answer or ask questions.

Social networking website that can be used for both personal postings & businesses. Profile* = Personal Fan Page = Business

Use your Facebook Fan Page to: Get people involved in your events, products, releases, news, pictures or simply share about your business socially.

What should you do on Facebook? . . Create your personal profile. . . Create your company’s Fan Page. . . Get people as your fans and get them involved. . . Get more fans by advertising for your Fan Page.

Social networking site featuring small 140-character blips of communication known as “tweets”. Share news, follow people with interesting “tweets” or create topics of your own.

What should you do on Twitter? . . Create your Twitter page. . . Find people you want to follow. . . Use the Search option to search on your business. . . Make your first tweets.

. . LinkedIn.com/in/CourtneyThurman . . Facebook.com/SmallWerksInc . . Twitter.com/SmallWerks

Social Media Basics for Small Business Questions? Thank you, Orange North Rotary Club!

Social Media For Small Business

by SmallWerks on Jan 05, 2010

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Social Media For Small Business — Presentation Transcript

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