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Social Media For Small Business

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"Social Media for Small Business" presented by Courtney Thurman of SmallWerks, Inc covering topics such as: …

"Social Media for Small Business" presented by Courtney Thurman of SmallWerks, Inc covering topics such as:

. . What is Social Media?
. . What is Twitter?
. . What is a Blog?
. . What is Facebook?
. . What is LinkedIn?

Prepared for The Orange North Rotary Club of Orange, CA on Tuesday, January 5th, 2010.

Published in Business , Technology
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  • 1. Social Media Basics for Small Business Prepared for the members of The Orange North Rotary Club Orange, CA January 5 th , 2010 Presented by: Courtney Thurman
  • 2. Social Media Basics Table of Contents . . What is Social Media? . . What are Blogs? . . What is LinkedIn? . . What is Facebook? . . What is Twitter?
  • 3. Social media defined: Online tools for sharing and discussing information. It’s about us connecting, interacting & sharing online.
  • 4. Social media for business is about REACH. . . Reach as many people as possible. . . Connect/build relationships with your customers. . . Engage your marketing to include real feedback.
  • 5. How often do you connect? . . Share a blog review or article . . Connect with a colleague on LinkedIn . . Accept friend requests on Facebook . . Follow people and companies on Twitter
  • 6. The word “blog” comes from: Web Log = Blog. It’s a dynamic, chronological, online publication. Links: WordPress.com or Blogger.com
  • 7. What should your company do with a blog? . . Create a free account or build it into your website. . . Define what you’ll be an expert in (topics). . . Follow other blogs & experts and add comments. . . Plan your content strategy and get started.
  • 8. World’s largest professional network with over 55 million users (individuals) and growing. Professionals use it to recruit, post recommendations, and share business questions.
  • 9.  
  • 10. What should you (yourself) do on LinkedIn? . . Create your personal profile. . . Add connections to your professional network. . . Get recommended as a professional. . . Join groups. Answer or ask questions.
  • 11. Social networking website that can be used for both personal postings & businesses. Profile* = Personal Fan Page = Business
  • 12. Use your Facebook Fan Page to: Get people involved in your events, products, releases, news, pictures or simply share about your business socially.
  • 13.  
  • 14. What should you do on Facebook? . . Create your personal profile. . . Create your company’s Fan Page. . . Get people as your fans and get them involved. . . Get more fans by advertising for your Fan Page.
  • 15. Social networking site featuring small 140-character blips of communication known as “tweets”. Share news, follow people with interesting “tweets” or create topics of your own.
  • 16.  
  • 17. What should you do on Twitter? . . Create your Twitter page. . . Find people you want to follow. . . Use the Search option to search on your business. . . Make your first tweets.
  • 18. . . LinkedIn.com/in/CourtneyThurman . . Facebook.com/SmallWerksInc . . Twitter.com/SmallWerks
  • 19. Social Media Basics for Small Business Questions? Thank you, Orange North Rotary Club!