Schneider Electric: Make Room for Big Data


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In this presentation delivered by Schneider Electric Solution Offer Manager David O'Coimin at the annual Ifsec conference in May, we look at the on-set of Cloud, Virtualisation, and Big Data, and the impact of these themes on the changing physical ICT space.

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  • NameJobWhat I do - solutions -RoadmapTalk today about Security demand & technology changes Impact on physical IT space What can be done to prep for & addressIll first talk a little about (click) where I come from
  • Giving you some idea of who we are and why we careThen Changes we see affecting the physical business environment, both inside & outside the Data CentreDrill in to, in general, effects these changes are havingBefore giving you pointers & tips for MAXIMISING existing IT space and planning for changeFinish with Qs
  • So Schneider Elec brieflyWe started in Iron, Steel & Armaments in 1836These days we are all about Energy Management, helping world to make better use of precious resource.With focuses in 5 main areas130k ppl26bn euro turnover 2012100+ brands, of which youll best know Pelco & APCIm focused over here predominantly, IT Room & InfrastructureBut with obvious cross overs into Security & Buildign which bring me here today
  • Changeslots of significant change in the physical spaceWe’re seeing a sort of split occurring, between the hosting data centre model and the IT spaces outside that DC. The changes we are experiencing are affecting these spaces in different ways, so Ive split them for the purposes of this part.Cloud = Swelling the Hosting DCBig Data = more demand for density, for storage, for computing to analyse & use the dataMobile = everything available anytime anywhere, duplicating & reformating for growing range of devicesEverything as a service = driving applications, processes & storage in to the Hosted DC, swelling its size and putting extreme demands on its capacities.And of course that has implications for the physical equipment kept on premise – DC, Server Room, Wiring Closet and Open OfficeVirtualisation, consolidation, Colo , BYOD all putting pressure on businesses, on IT departments, on budgets and bandwidth.Cloud, Vitru, Consolidation & Colo =all causing a shrinkage of IT on the premises – be it a large campus, an enterprise with distributed branches, retail outlets or a small self contained organisation. Its said 4000 businesses start up in the UK each week! The biggest cloud adopters are start-ups for logical reasons – low capital invest, high scalability & flexibility, constantly evolving services. The permanent footprint of IT in these spaces is at an all time low.Think about it – if you were deploying a new branch for your organisation tomorrow, naturally you would avail of a Cloud model, private or hybrid, with as little capex and as little building and deployment to site as possible.Which brings me to the specific effects and pressures these changes are having on the IT space, or dedicated white-space…
  • EffectsThese dramatic changes bring about Pressures to adapt, change, scale and secure the physical space and its infrastructure.-Space needs to be better used-Density (Heat) needs to be increased-Security at these sites needs to be adapted to the physical changes impacting the space-And as disruptive technologies come at us, wave after wave, we need maximum flexibility & scalabilitySo what can we do to meet these challenges
  • Wellheres three areas where we have some ideas to help you.Starting with Smarter cooling Bear in mind – keep this quite high level so hopefully something for everyone. You may know a lot of it already but you may also find a nugget or two which will help you and your situ.So Smarter handle higher density, get more out of your existing spaces, both inside and outside the dedicated IT room Containment (hot aisle / cold aisle) Microsoft Dublin PUE 1.25 (Industry 2.0) Use free cooling (Microsoft Dublin) Use Office Space/Workspace (Screwfix, Soundproof, ventilated Enclosures in 96 sites) Run DC warmer (Microsoft Dublin 35 degrees) Do a proper audit Use multiple cooling solutions (SuperNAP Las Vegas 4 types)Get the right power and cooling to the right places at the right time.
  • Improve your Infrastructure intelligence to avoid downtime and make better investment decisions UPS NMC to expose issues in the system, warn in advance of power or heat problems, add intelligence to your back-up, SwitchableMonitorable PDUs, along similar lines but energy focused and with the added benefit of cut down on trips to site, saving PPL bandwidth Probes Contacts Sensors, use them wherever possible to build a picture of your infrastructure so you can head off failures and build better business cases to upper management or yourself for change Management Software to pull the whole picture together and link to building system
  • Make use of Scalable solutions facilitate on-demand growth/contraction (use existing scalabilities you may not know you have or new)Scalable UPS systems, rightsized and ready to grow or contract Expand out of whitespace(add CX as needed) Also Build ready to deploy solutions inCX – pre-configured, send to site as needed Field Upgrades (eg millions of UPS – add NMC + Probes to give insights, head off issues and make better decisions)Scalable DC modules (Next Gen Data, Wales)
  • So
  • Schneider Electric: Make Room for Big Data

    1. 1. Making Room For Big DataGetting More From Your ExistingPhysical IT Infrastructure.David O’CoiminSolutions ManagerAPC by Schneider Electric
    2. 2. IntroEffects ActionsDavid O’CoiminSolutions ManagerAPC by Schneider ElectricMake Room For Big DataGetting More From Your ExistingPhysical IT Infrastructure.ChangesQs
    3. 3. On-premiseIT shrinkingVirtualisation Consolidation Colo BYODHostingDataCentresOnsiteITMicrosoft, Dublin – Power Use Efficiency 1.25 SuperNAP ‘Fortress’, Las Vegas - eBay, US Gov. Density 1,500 Watts/sq footNext Gen Data, Wales. 19,000 Server Racks Google Data Centres, now consume up to 1.5% of worlds electricityCloud Big Data Mobile XaaSRapid Data Centre ChangeHeat density is again 1 of the 3 biggest concerns for data center professionals56% of DC Managers believe their existing data center capacity will suffice for 3 yrs or less.By 2015 50% of DCs will have a High Density Zone (Blade)
    4. 4. Increase Power DensityImprove Physical Security Add Future FlexibilityUse Every Available Inch
    5. 5. Smarter CoolingHandle Higher Density, Save Energy,Get More From Space, Reduce CostsRun IT atHigherTempsCombineCoolingSolutionsUtilise OfficeComfort HVACCoolingHVACCRACFree CoolingSpot CoolingDirect EvaporationClosed Water LoopOrganise for ContainmentHot/Cold Aisle - In Rack/In RowMake Use OfFree CoolingInvest In AnEnergyAuditGet the right power and cooling tothe right places at the right time.
    6. 6. Smarter InfrastructureReveal The Invisible, Reduce Downtime,Build Business Cases, Change WiselyCombine UPS & Network Management Cards Remotely Switched & Monitored PDUsMeasure, Monitor & Control Everything A web-based management console
    7. 7. Improve ScalabilityGrow/Contract On-Demand, Respondto Change Faster & more efficientlyUse Power & Racking with Built-In ScalabilityAdd Footprint, Power & Cooling with DC ModulesExpand Out Of WhiteSpaceUpgrade Field Equipment
    8. 8. Smarter CoolingSmarter InfrastructureImproved ScalabilitySummaryMake more of yourexisting IT space withthese 14 tips to
    9. 9. Tavcom Theatreor Pelco StandC80 Hall 4David O’CoiminSolutions ManagerAPC by Schneider Electric