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Urban Small Cells - Gordon Mansfield MWC14 Small Cell Zone presentation

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Presentation by AT&T's Gordon Mansfield, Chair of Small Cell Forum, given at Mobile World Congress 2014 to launch Release 3: Urban Foundations. The program aims to help accelerate urban small cell …

Presentation by AT&T's Gordon Mansfield, Chair of Small Cell Forum, given at Mobile World Congress 2014 to launch Release 3: Urban Foundations. The program aims to help accelerate urban small cell deployments.

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  • 1. Small Cell Forum Mobile World Congress 24-27 February 2014
  • 2. The Small Cell Forum • To accelerate small cell adoption to change the shape of mobile networks and maximise the potential of the mobile internet Aims • Ecosystem development • Not-for-profit, founded in 2007 • Market education • Independent, inclusive, international • Driving open standards 66 operators covering 3 billion global mobile subscribers – 44% of total 76 providers of small cell technology representing all parts of the ecosystem
  • 3. 2013 at a glance © Small Cell Forum Ltd 2014
  • 4. Our Release program: how it works © Small Cell Forum Ltd 2014
  • 5. Announced today! Release Three: Urban foundations • Release Three shows urban small cells are an essential component of future networks in delivering cost-effective capacity and deep in building coverage for public places. • Operators cite capacity densification as their main driver, and backhaul, optimal site acquisition and monetization as their key concerns. We address all these issues and more in Release Three. © Small Cell Forum Ltd 2014
  • 6. What we mean by urban • Urban small cells are cells deployed by operators in areas of high demand density on an open-access basis to all the customers of the operator. • They can be deployed outdoors on street furniture or indoor public locations such as transport hubs and retail malls. © Small Cell Forum Ltd 2014
  • 7. 2014 operator survey: Most valuable Release content Business case (45) Best practice and case studies (40) Reference scenarios (36) Deployment guidelines (33) Backhaul recommendations (33) Network architecture (28) Procurement guidelines (24) White papers & market studies (24) Standards update (20) Regulatory details (17) Source: Maravedis-Rethink Global Operator Survey, Jan 2014 © Small Cell Forum Ltd 2014
  • 8. 2014 operator survey: Top drivers to deploy urban small cells • New revenues from value added services • Fill capacity holes • Reduce cost of data 70 % of respondents • Improve capacity 60 50 40 30 20 10 0 • Improve coverage 1 2 3 4 Source: Maravedis-Rethink survey of tier one and two mobile operators worldwide, January 2014 © Small Cell Forum Ltd 2014
  • 9. 2014 operator survey: Perceived barriers to urban deployments • Deployment/ site acquisition • Monetization • Management 70 % of respondents • Backhaul 60 50 40 30 20 10 0 27.5 17.5 17.5 10 10 10 5 2.5 0 0 1 2 3 Source: Maravedis-Rethink survey of tier one and two mobile operators worldwide, January 2014 © Small Cell Forum Ltd 2014
  • 10. Announced Today! Release Three: Urban foundations • Urban small cells are at an earlier stage in their commercial development than their more mature residential and enterprise counterparts. • Release Three focuses on establishing the need, evaluating the business case and identifying key barriers to commercial deployment. © Small Cell Forum Ltd 2014
  • 11. What’s in Release Three? New documents Revised documents • Urban Small Cells: Release overview • Market status statistics • Market drivers for urban small cells • Small cell and Wi-Fi coverage study • Business case for urban small cells • Deployment issues for enterprise small cells • Urban SON use cases • Urban small cell network architectures • Next generation hotspot-based integrated small cell Wi-Fi • Regulatory aspects of small cells • Backhaul for urban small cells: a topic brief • SCF Release structure and roadmap • Small cells, big ideas • Market status statistics Q1 2014 – Mobile Experts • Deployment issues for urban small cells • Small cell services in the urban environment • Small cell application programmers’ guide • LTE eNB L1 API definition © Small Cell Forum Ltd 2014
  • 12. Identified four operator market drivers for urban small cells Source: Real Wireless While capacity enhancement is the leading market driver today, for some operators enhanced coverage depth will be a major driver User experience enhancement drives additional upside for users and may ultimately lead to greater small cell volumes than capacity Venue-based urban small cells can also benefit from additional services: such as retail analytics We commissioned an independent analysis of the business case for Urban small cells from Real Wireless, a leading UK-based wireless advisory firm
  • 13. Case study aligned with market drivers Outdoor urban small cells Capacity-driven case study in urban area yields: • Benefits of $48.6m (present value) • Total cost of ownership of $29.8 million • Positive net present value for operators of $28m • Return on Investment of 136%. Coverage-driven case study yields: • Operator without low-frequency spectrum can achieve equivalent coverage and produce cost savings $2.8m-$7.2m • User experience also enhanced with substantial user and operator financial benefits Indoor urban small cells City centre railway station • Small cells meet the capacity needs of hyperdense indoor environments • Yields low incremental cost of capacity: 0.3-2.3 US cents per GB Source: Real Wireless
  • 14. Urban framework architecture • Architectural domains: Small cell RAN, macro RAN, backhaul transport and operator core network • Sub architectural framework: X2-support, SON-support and backhaul-considerations – e.g. VLAN usage, QoS etc Macro-RAN Macro-RN Macro-CN © Small Cell Forum Ltd 2014
  • 15. Other areas covered by Release Three • How SON helps load balancing across the HetNet • Synchronization for LTE small cells • Urban deployment scenarios: when established deployment methodologies still apply and when new models are required • Urban backhaul solutions – details the mix of technologies and range of commercial models available • Regulatory issues and urban deployments • Urban service models and APIs © Small Cell Forum Ltd 2014
  • 16. What Release Three aims to achieve • Helps operators and vendors harness the significant potential of the urban small cell market • Establishes a strong business case for urban small cells, even when deployed alongside macro and additional spectrum • Clarifies drivers for the deployment of urban small cells • Identifies barriers and shows how they can be addressed • Shows how urban small cells are an essential component of future networks, delivering cost-effective capacity and deep in building coverage for public places © Small Cell Forum Ltd 2014
  • 17. How to get involved: Upcoming Events: • Small Cells Asia Conference and Plenary – Singapore, April 2014 • Small Cell Forum/ETSI PlugFest, Orange Lab – Paris, June 2014 • Small Cell World Summit and Industry Awards – London, June 2014 • Small Cell Forum European Plenary - TBC September 2014 • Small Cells Americas Conference and Plenary – Dallas, December 2014 © Small Cell Forum Ltd 2014