Small Cells & the Enterprise: Release 2 by Gordon Mansfield SC Americas 13
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Small Cells & the Enterprise: Release 2 by Gordon Mansfield SC Americas 13



Presentation to launch Release 2: Enterprise at Small Cells Americas in Dallas, December 2013. Slides delivered to open the conference by Gordon Mansfield, AVP Small Cell Solutions at AT&T and Chair ...

Presentation to launch Release 2: Enterprise at Small Cells Americas in Dallas, December 2013. Slides delivered to open the conference by Gordon Mansfield, AVP Small Cell Solutions at AT&T and Chair of the Small Cell Forum.



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  • 93,000 non-residential small cells deployed in first nine months of 2013

Small Cells & the Enterprise: Release 2 by Gordon Mansfield SC Americas 13 Presentation Transcript

  • 1. Small Cells Industry Update Gordon Mansfield Chairman Small Cell Forum & AVP Small Cell Solutions AT&T December 3, 2013 © Small Cell Forum Ltd 2013
  • 2. The Small Cell Forum To accelerate small cell adoption to change the shape of mobile networks and maximise the potential of the mobile internet Not-for-profit, founded in 2007 Independent, Inclusive, International 67 operators covering 3 billion global mobile subscribers – 44% of total Aims Ecosystem Development Market Education Driving open standards 83 providers of small cell technology representing all parts of the ecosystem *As of September 2013
  • 3. FY 2013 Summary
  • 4. Market Status Report (1/4) • 56+ operators incorporate small cells in their network today. • 44+ operators offer a residential femtocell to end users • 26+ operators use an enterprise femtocell • 17+ operators are working with urban small cells for capacity Source: Mobile Experts, December 2013
  • 5. Market Status Report (2/4) As of October 2013: • 7.2 million residential femtocells deployed • 168,000 indoor small cells deployed • 2,700 outdoor small cells deployed Source: Mobile Experts, December 2013
  • 6. Market Status Report (3/4) Total Small Cells Non-Residential Small Cells 350 13,478 687,525 N America 17,663 L America 1,072,120 30,245 Europe China APAC 433,965 MEA 861,810 26,025 3,919,478 229,178 Installed base indicated for October 1, 2013 Source: Mobile Experts, December 2013
  • 7. Market Status Report (4/4) Market Forecast Source: Mobile Experts, December 2013
  • 8. THREE KEY CHALLENGES FACING OPERATORS SPECTRUM EXHAUST SITES: COVERAGE / CAPACITY AT&T 30,000% increase in mobile data traffic over past 6 years Peak data efficiency (bps/Hz) Limits of 2G, 3G, 4G 4 Infeasible region LTE Residential Dense Outdoor Hot Spots Indoor Hot Spots Shannon Bound HSDPA 2 EV-DO -5 +5 +15 Signal-to-noise ratio (dB) Rural Areas Coverage Holes due to Regulatory Constraints GOAL: COST EFFECTIVELY ADD CAPACITY TO IMPROVE END-USER QoE AND OPERATOR PROFITABILITY
  • 9. % increase in median throughput over macrocells alone LTE user experience improvements with small cells (co-channel) 960% 467% 300% 193% 1 2 4 Small Cells per Macrocell 10 Assumptions: • TR36.814 at 700MHz • 2x1 watt cell Tx Power
  • 10. • SCF work given structure & direction by Release Programme • Goal: to accelerate small cell adoption across all major use cases. • Publish new releases when significant body of work completed. • This serves as the theme for the Release.
  • 11. Our Release Program: How it works Timetable
  • 12. Announced Today – SCF Release 2 • 25 new documents covering technical & business • Unlock the commercial potential of small cells within enterprises • 11.5M non-residential indoor small cells To be deployed by 2018
  • 13. Release 2 Documents Small Cells, what's the big idea? SCF Release Structure and Roadmap Enterprise overview E-SCN Use Cases and Requirements Enterprise Market Drivers Enterprise Business Case Wi-Fi/Cellular simulations Wi-Fi/Cellular radio coexistence in enterprise products Enterprise Reference Scenarios Enterprise SON use cases E-SCN Network Architectures E-SCN IT Considerations for Enterprise Small Cells E-SCN and Shared Network Requirements Security WP (internal document) Synchronization for Enterprise Deployments Multi-technology (3G+LTE) Whitepaper Non-traditional enterprise coverage extension solutions Regulatory White Paper Backhaul for Enterprise topic brief Small Cell Enterprise Deployment Issues Enterprise Services Leveraging Small Cells Unified Communication Services and Small Cells
  • 14. Release Two: Enterprise A Peek Inside • 39%-61% of offices have noticeably poor in-building coverage1 • Over 80% of total mobile data traffic is indoors2 • Serving in-building traffic from outdoors places a heavy load on operator spectrum, reducing potential efficiency3 • 87% of businesses would switch provider to guarantee coverage4 1YouGov Research, Feb 2013, figures for UK and US respectively 2 Paolini, M. “Mobile data moves indoors”, September 2011 3 Signals Research Group: “Valuable Licensed Spectrum is a Largely Under-Utilized Asset Indoors”, Feb 2013 4 Alcatel-Lucent study Feb 2013
  • 15. Release Two: Key findings summary • Release Two business case finds compelling commercial argument for small cells in almost every enterprise context. • In fact in almost all the enterprise deployments modeled, the payback period for both the operator and the enterprise was found to be less than a year.
  • 16. Release Two: Key Findings Summary For Enterprises: • Essential to provide coverage that addresses their business needs  High Quality Voice is Essential • Opportunity for value-added services For Operators: • Can deploy small cells quickly and easily at relatively low cost • Establish strategic relationship by providing services in demand • Huge opportunity for those who move quickly to gain market share For Small Cell Vendors: • Products must provide high quality voice • Opportunity to develop for value-added data services
  • 17. How to get involved: Release Three in progress Upcoming Events • Mobile World Congress, Barcelona, February, 2014 • Small Cell Forum PlugFest, TBD, April 2014 • Small Cells Asia – Bangkok, Thailand April, 2014 • Small Cell World Summit – London UK, June 2014 We welcome your membership & participation!!!
  • 18. Thank you!
  • 19.