Value of Social Influencers and how to put them into action - NTEN - social data for nonprofit organizations
by SmallActGuy on Jul 25, 2012
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This presentation was given Mark Davis, Director of Product Marketing at Blackbaud and myself, Casey Golden, CEO of Small Act (http://smallact.com) and was intended for members of NTEN. ...
This presentation was given Mark Davis, Director of Product Marketing at Blackbaud and myself, Casey Golden, CEO of Small Act (http://smallact.com) and was intended for members of NTEN.
In the presentation we cover the highlights of the Social Media Benchmark study released April 2012, and we go in depth on the joint white paper that was released in June 2012 (which Danielle Brigida from National Wildlife Federation (NWF) also co-authored), which discusses how nonprofits can begin to understand how to classify and engage with different segments of their online constituents through learnings of social media and social data. (Infographic and white paper can be downloaded at http://blackbaud.com/social-influencer)
We discuss different levels of social users and give three key examples of how organizations such as American Diabetes Association and National Wildlife Federation are powering many parts of their organization with insight and actionable intelligence from social data (including: major gift officers and prospect researchers, Peer to Peer (p2p) event fundraising, Team Captain identification, Event Retention, Employer Matching, Sustainer programs (monthly giving), Event Participant Acquisition).
Use cases presented were provided by:
Guy Fischer, National Chief Development Officer at American Cancer Society
Kate Giblin-Rooper, Vice President of Campaign Development at American Diabetes Association
Jamie Matyas, Executive VP and COO at National Wildlife Federation
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