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The Cyber Smorgasbord

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Presentation for South Central Chapter of PALA - 10/01/08

Presentation for South Central Chapter of PALA - 10/01/08

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  • 1. The Cyber Smorgasbord Presented by Stephanie Zimmerman Training Coordinator Library System of Lancaster County
  • 2. Build Community http://www.flickr.com/photos/34427466731@N01/436654901 Serve it up to the patrons … WHEREVER they are.
  • 3. Where are they? http://www.flickr.com/photos/90011821@N00/566243279 ONLINE! http://www.businessweek.com/magazine/content/07_24/b4038405.htm
  • 4. What is Web 2.0?
    • Web 2.0 is an attitude, not a technology.
    • -Ian Davis (CTO of Talis)
    • (Talis is an innovative technology company expert at managing semantically rich metadata and in delivering software and services for information management)
  • 5.  
  • 6. What is Web 2.0?
    • Read/Write Web
    • Rich User Interface
    • Social Web
    • The Web as Platform
    • Users Create Value
    • Live Web
    • “ Find others like you!”
    Michael Stephens “The Hyperlinked Library” - http://tametheweb.com/hyperlinkedlibrary/StephensHyperlinkedMasterFall2008.pdf
  • 7. Rich User Interface (not!)
  • 8. Rich User Interface
  • 9. Rich User Interface The software tries to figure out what I want
  • 10. The Web as Platform
    • The Web is now a place to do things .
    Second Psychedelic Life - http://www.flickr.com/photos/44631364@N00/435369048
  • 11. The Web as Platform Free word processor http://docs.google.com
  • 12. Users Create Value
  • 13. Howard Rheingold – http://vlog.rheingold.com Technological Changes + Accessibility of Production Tools + Distribution Media Social, Economic & Political Changes and the Way People Communicate
  • 14. The Cyber Smorgasbord Menu BLOGS PODCASTS PHOTO SHARING VIDEO SHARING WIKIS IM TWITTER RSS SOCIAL NETWORKING GAMING SOCIAL BOOKMARKING TAGS VIRTUAL WORLDS -Choose the items from the menu that will serve your library the best. Appetizers Beverages Entrees Sides
  • 15. http://www.flickr.com/photos/58971759@N00/2125478238 WAIT… WHY?
  • 16. THIS is why! Helene Blowers – http:// librarybytes.com
  • 17. BLOGS
    • Short for “web log”
    • An easy to use online publishing tool
    • Lists content in reverse date order
    • A great way to engage staff & library users in conversation
      • Interactive when comments enabled
    http://www.flickr.com/photos/51035767928@N01/68953352 Helene Blowers – http:// librarybytes.com
  • 18. BLOGS
    • Can be locally or remotely hosted
  • 19. Types of Biblioblogs
    • Library News Blogs
    • Marketing & Promotion Blogs
    • Materials/Resources Blogs
    • Service-Oriented Blogs
    • Project Blogs
    • User-Specific Blogs
    • Association & Organization Blogs
    • Conference Blogs
    • Internal Blogs
    • Librarian’s Blogs
    http://www.flickr.com/photos/51035767928@N01/68953352 “Web2.0 & Libraries: Best Practices for Social Software” – Michael Stephens
  • 20. Provide Content and Information http://www.aadl.org/ - Ann Arbor MI
  • 21. Promote a Collection http:// lansinglibraryyouth.blogspot.com – Lansing MI
  • 22. For a Specific Audience http:// lansinglibraryadult.blogspot.com / - Lansing MI
  • 23. From… http://plainfieldlibrarydirector.blogspot.com/ - Plainfield IL
  • 24. A Patron Blogs http://vielmetti.typepad.com/superpatron/ - Ann Arbor MI
  • 25. Creative Titles http://blog.brooklynpubliclibrary.org/ - Brooklyn NY
  • 26. Professional Development http:// www.lisnews.org /
  • 27. Local Examples http:// palibblogs.wik.is / Add Yours!
  • 28. Local Examples http:// palibblogs.wik.is /
  • 29. Local Examples http:// palibblogs.wik.is /
  • 30. Local Examples http:// palibblogs.wik.is /
  • 31. Libraries that Blog http:// www.blogwithoutalibrary.net/links/index.php?title = Welcome_to_the_Blogging_Libraries_Wiki Add Yours!
  • 32. Librarians that Blog http:// liswiki.org/wiki/Weblogs Add Yours!
  • 33. Implementing Library Blogs
    • Gather a strong blog team
    • Choose the software and host
    • Create & customize the look and feel
    • Train your staff
    • Launch with a soft opening
    http://www.flickr.com/photos/53447223@N00/192134453 “ Web2.0 & Libraries: Best Practices for Social Software” – Michael Stephens
  • 34. Best Practices for Library Blogs
    • Read and evaluate as many blogs as you can
    • Learn the ethics of posting to a blog
    • Find your voice and develop a mission
    • Create staff buy-in
    • Focus on content
    • Share authorship
    • Post often and succinctly
    http://www.flickr.com/photos/40571485@N00/403675546 “ Web2.0 & Libraries: Best Practices for Social Software” – Michael Stephens
  • 35. Best Practices for Library Blogs
    • Tag your posts
    • Develop a style guide
    • Take the time to train staff about posting to a blog
    • Integrate blogs into your site
    • Create a feeling of transparency
    • Be human (1 st person) and give good voice
    • Designate a point person to review content
    http://www.flickr.com/photos/40571485@N00/403675546 “ Web2.0 & Libraries: Best Practices for Social Software” – Michael Stephens
  • 36. http:// littleoslo.com/eng/blogpoly.htm
  • 37. Podcasts
    • 2005 word of the year
      • Combines the word “iPod” with “broadcast”
    • An audio file that is available through RSS
      • Audio on demand (mp3 popular format)
      • Usually have option to play file without subscribing
    • Play back on computer or portable media players
    • An effective way to engage youth and market library services
    http://www.flickr.com/photos/20645801@N00/251945664 Helene Blowers – http:// librarybytes.com and http:// en.wikipedia.org/wiki/Podcast
  • 38. Podcatching Software http://shop.cafepress.com/design/15970888
  • 39. My iTunes http:// www.apple.com/itunes /
  • 40. Portable Media Players
  • 41. Podcast Directories
  • 42. Podcasts in General http:// www.whitehouse.gov/rss /
  • 43. Podcasts in General http:// www.nytimes.com/services/xml/rss/index.html
  • 44. Podcasts in General http:// twit.tv /
  • 45. Podcasts in Libraries http://www.opal-online.org – Tom Peters TAP Information Services
  • 46. Podcasts in Libraries http:// www.lansing.lib.il.us/podcasts.html – Lansing IL
  • 47. Podcasts in Libraries http:// www.homerlibrary.org/audioreviews.asp - Homer Glen IL
  • 48. Podcasts in Libraries http:// www.fairfaxcounty.gov/library/bookcast / - Fairfax Co. VA
  • 49. MORE Podcasts in Libraries http:// www.libsuccess.org/index.php?title = Podcasting
  • 50. Podcasts for Professional Development http:// uncontrolledvocabulary.com /
  • 51. Podcasts for Professional Development http:// talk.talis.com /
  • 52. Podcasts for Professional Development http://www.lisnews.org/pseudo_masthead_listen_lisnews_org_podcast
  • 53. Podcasts for Professional Development http:// tisfortraining.wordpress.com /
  • 54. 10 Points on Podcasting in Libraries
    • Could be called “audio blogging”
    • Libraries are using podcasts to share and syndicate audio content
    • Adds even more dimension to the library’s voice
    • Requires equipment you probably already have
    • Takes time and a commitment to the service
    http://www.flickr.com/photos/74097907@N00/423040635 “ Web2.0 & Libraries: Best Practices for Social Software” – Michael Stephens
  • 55. 10 Points on Podcasting in Libraries
    • Content abounds in the library setting for podcasting
      • Augment a teen-driven Web site
      • Oral histories
      • Online storytimes
      • Local storytellers telling a story
      • Internal training
      • External training
      • Promotion of library events: interviews, music programs
    http://www.flickr.com/photos/74097907@N00/423040635 “ Web2.0 & Libraries: Best Practices for Social Software” – Michael Stephens
  • 56. 10 Points on Podcasting in Libraries
    • Having presence in iTunes is a good thing
    • Think about loaning podcast devices at your library
    • Involve your users
    • Create a podcast studio or digital creation station(s) in your library
    http://www.flickr.com/photos/74097907@N00/423040635 “ Web2.0 & Libraries: Best Practices for Social Software” – Michael Stephens
  • 57. Photo Sharing
    • Publishing or transfer of a user’s digital photos online
    • Allows you to share publicly or privately
    http://www.flickr.com/photos/43698630@N00/403600044 http:// en.wikipedia.org/wiki/Photo_sharing
  • 58. Photo Sharing Sites
  • 59. flickr
    • Photo-sharing site
    • Online community
    • One of earliest Web 2.0 applications
    • Many bloggers use as a photo repository
    • Allows photos to be tagged and browsed
    • Hosts over 2 billion images
    http:// en.wikipedia.org/wiki/Flickr
  • 60. My flickr http://www.flickr.com/photos/slzimm1
  • 61. Libraries that flickr http:// www.flickr.com/photos/hennepincountylibrary / - Minnetonka MN
  • 62. Libraries that flickr http://www.flickr.com/photos/11329886@N00/sets/72157594291410121 - Lenexa KS
  • 63. Libraries that flickr http://flickr.com/photos/hersheypubliclibrary/ - Hershey PA
  • 64. Libraries that flickr http://www.flickr.com/photos/gwinnettcountypubliclibrary/sets/72057594070076072 /- Lawrenceville GA
  • 65. Good flickr Profile http:// www.flickr.com/people/gwinnettcountypubliclibrary / - Lawrenceville GA
  • 66. Involve! http:// www.hclib.org/pub/bookspace/hpphotos.cfm - Minnetonka MN
  • 67. Library of Congress flickrs http:// www.flickr.com /commons
  • 68. Library Groups in flickr http:// www.flickr.com/groups/librariesandlibrarians /
  • 69. Library Groups in flickr http:// www.flickr.com/groups/librariancards /
  • 70. Get Creative http://www.flickr.com/photos/80464212@N00/sets/72157602100601598/ - Champaign IL
  • 71. Hints for Using flickr in Libraries
    • Allow flickr access on library computers
    • Tag! Note! Comment!
    • Create a useful profile in flickr for your library
      • Contact info, mission, vision and URL
    • Tell stories!
    • flickr makes the library human
    • Check out these links about the legality of it all:
      • Laws for Using Photos You take at Your Library http://www.infotoday.com/mls/sep08/Carson.shtml
      • Legally, should Libraries NOT be Using flickr? http://tametheweb.com/2008/09/18/legally-should-libraries-not-be-using-flickr/
    http://www.flickr.com/photos/40571485@N00/403675546 “ Web2.0 & Libraries: Best Practices for Social Software” – Michael Stephens
  • 72. Video Sharing
    • Uploading video clips to an Internet website
    • Video host stores the video on its server
    • Offers different types of code to allow others to view the video
    http://www.flickr.com/photos/83245449@N00/108612818 http:// en.wikipedia.org/wiki/Video_sharing
  • 73. Video Hosting Services
  • 74. Video Blogs
    • Sometimes shortened to vlog
    • A blog whose medium is video
    • Use RSS for syndication
    • Subscribe with aggregator
    • A fun way to promo library services
    • Fastest growing communication channel on the Web
    http://www.flickr.com/photos/26572975@N00/1346068786 Helene Blowers – http:// librarybytes.com and http:// en.wikipedia.org/wiki/Video_blog
  • 75. Video Blogs in General http:// www.rocketboom.com/vlog /
  • 76. Video Blogs in General http:// dailybuzz.mobuzz.tv /
  • 77. Video Blogs in General http://revision3.com/tekzilla/
  • 78. Video Blogs in Libraries http://www.gailborden.info/m/content/view/411- Elgin IL
  • 79. Video Blogs in Libraries http:// www.ahml.info/vlog / - Arlington Heights IL
  • 80. Video Blogs in Libraries http:// www.youtube.com/watch?v =O-qujBrz8W4- Arlington Heights IL
  • 81. Video Blogs in Libraries http://www.youtube.com/matthewslibrary - Fredericksburg PA
  • 82. Video Contests http:// teens.denverlibrary.org/media/youtube.html - Denver CO
  • 83. Video Contests http:// www.youtube.com/group/librarylaughs - Lancaster PA
  • 84. Video Tutorials http:// www.youtube.com/watch?v =tKvR0OC4nYc
  • 85. Video Tutorials http:// www.youtube.com/user/askacpl - Fort Wayne IN
  • 86. Video Tutorials http:// www.youtube.com/watch?v =EramdKlwzS4- Fort Wayne IN
  • 87. For Fun http://www.youtube.com/watch?v=vrtYdFV_Eak – South Bend IN
  • 88. For Fun http:// www.youtube.com/watch?v =dEOg8-EzQpQ
  • 89. Make a Statement http://www.new.facebook.com/pages/Banned-Books-Week/20181651661#/video/video.php?v=27005783953
  • 90. Tips for Using Video in Libraries
    • Watch how others are doing it
    • Get your patrons involved
    • Allow them to be shared and rated
    • Tell more stories!
    • Post to YouTube to go viral
    http://www.flickr.com/photos/63093688@N00/119694282
  • 91. An Interactive Library
    • Familiar:
      • Programs
      • Catalogs
      • Websites
    • Social Networking:
      • Potential to connect these 3 pillars and take patron interaction to a new dimension
    • Challenge:
      • Convincing the doubters
    http://www.flickr.com/photos/28783003@N00/2656902648 Steve Campion – http://librarystream.wordpress.com/
  • 92. How Do We Do This?
    • Education
    • Mix education with a little imagination: Apply the social web to the library
    • Build an Interactive Library:
      • Convince a few key people to consider integrating social networking into existing library activities
    • PLAY – PLAY – PLAY… and then PLAY some more
    http://www.flickr.com/photos/81859405@N00/260323975
  • 93. 10 Steps for Staff Buy-In for Technology Projects
    • Listen to your staff
    • Involve staff in planning
    • Tell stories
    • Be transparent
    • Report and debrief
    • Do your research
    • Manage projects well
    • Formally convene the Emerging Technology Group
    • Training 2.0: Let everyone play and experience
    • Celebrate Success
    “ Web2.0 & Libraries: Best Practices for Social Software” – Michael Stephens
  • 94. Go Download This NOW: http://tametheweb.com/the-hyperlinked-library/ – Michael Stephens
  • 95. Check Out This Resource http:// socialwebhandson.wik.is /
  • 96. Don’t Feel… http://www.flickr.com/photos/81445502@N00/2648803271
  • 97. Don’t Fear Change
  • 98. Be excited and willing to take the leap!! http://www.flickr.com/photos/14434912@N07/2870074686
  • 99. Links in this Presentation
    • Find everything you need at this blog post:
    http://lslctraining.blogspot.com/2008/09/cyber-smorgasbord.html
    • Link to presentation on slideshare:
    http://www.slideshare.net/Slzimm1/the-cyber-smorgasbord-presentation/
  • 100. Where to Find Me
    • email: [email_address]
    • GoogeTalk: Slzimm1
    • AIM: Slzimm1
    • blog: http://lslctraining.blogspot.com
    • del.icio.us: http://del.icio.us/Slzimm1
    • facebook: http://www.facebook.com/people/Stephanie_Zimmerman/608842054
    • Linkedin: http://www.linkedin.com/in/slzimm1
    • twitter: http://twitter.com/Slzimm1
    • flickr: http://www.flickr.com/photos/Slzimm1
    • bloglines: http://www.bloglines.com/public/LSLCTraining
    • friendfeed: http://friendfeed.com/slzimm1
    • YouTube: http://www.youtube.com/lslctrainer
  • 101. Contact Info
    • Stephanie Zimmerman Training Coordinator Library System of Lancaster County 1866 Colonial Village Lane, Suite 107 Lancaster PA  17601 phone:  717.207.0500 x 1281 fax:  717.207.0504 email:  [email_address] website:  www.lancasterlibraries.org Training Blog:   http://lslctraining.blogspot.com
  • 102. Hope Your Order Has Been Filled!