Your SlideShare is downloading. ×
0
Web 2.0 for Business Presented by Rhonda Kleiman Economic Development Manager Stephanie Zimmerman Training Coordinator and
Today’s presentation <ul><li>What is Web 2.0? </li></ul><ul><li>What are some of the most relevant implementations of Web ...
<ul><li>Web 2.0 is an attitude,  not   a technology. </li></ul><ul><li>-Ian Davis </li></ul>
Rich user interface (not!)
Rich user interface
Rich user interface The software tries to figure out what I want
Show me the Web2.0!
WOW!
Web 2.0 <ul><li>Includes but is not limited to: </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Wikis </li></ul></u...
Blogs <ul><li>Short for “web log” </li></ul><ul><li>An easy to use online publishing tool </li></ul><ul><li>Lists content ...
Blog Software <ul><li>Can be locally or remotely hosted  </li></ul>
Blogs - Internal <ul><li>Alerts </li></ul><ul><li>Projects </li></ul><ul><li>Departmental </li></ul><ul><li>News </li></ul...
IBM Internal Blogs http://www.ibm.com/developerworks/blogs/page/jasnell?entry=blogging_ibm  Monday May 16, 2005  IBM today...
IBM’s Main Blog Page http://www.ibm.com/blogs/zz/en/
Blogs - External <ul><li>Communicate with customers </li></ul><ul><li>Develop ongoing relationships with your customers </...
Directory of small business blogs http://www.blogged.com/directory/business/small-business
Small business blogs on Bloglines http://www.bloglines.com
Fortune 500 company blogs http://www.socialtext.net/bizblogs/index.cgi
Sun blog guidelines page http://www.sun.com/aboutsun/media/blogs/policy.html
Starbuck’s Idea Blog-Internal and External http://mystarbucksidea.force.com/home/home.jsp
Local artist blog http://andysmithartist.blogspot.com/
Kodak blog http://1000words.kodak.com/
Dell blog http://direct2dell.com
Domaine547 blog & social network http://domaine547.com/
Wikis <ul><li>A Hawaiian word meaning “quick” </li></ul><ul><li>A collaborative web space that anyone* can edit </li></ul>...
Wiki Software <ul><li>Can be locally or remotely hosted  </li></ul>PhpWiki  – what Wikipedia uses Produces  Deki Wiki
Wikipedia http://en.wikipedia.org/wiki/Main_Page
HP Small & Medium Business Printing Wiki http://expressioncentersmb.wetpaint.com/?t=anon
Library System of Lancaster County Internal Wiki
RSS <ul><li>Short for  R eally  S imple  S yndication </li></ul><ul><li>Content from Web Sites published as “feeds” </li><...
RSS Icons <ul><li>Think orange… </li></ul><ul><li>But not always… </li></ul>
Newsreaders <ul><li>Need to use Newsreader with RSS feeds </li></ul><ul><ul><li>Aka RSS Reader, Feed Reader or Aggregator ...
RSS Examples http://www.bloglines.com  Jerimiah Owyang of Forrester Research
RSS Examples – Entrepreneur.com http://www.entrepreneur.com/feeds/index.html
RSS Examples – McKinsey Quarterly http://www.mckinseyquarterly.com/rss
Podcasts <ul><li>2005 word of the year </li></ul><ul><ul><li>Combines the word “iPod” with “broadcast” </li></ul></ul><ul>...
Business uses for podcasts <ul><li>Medium for news, entertainment and sports broadcasts </li></ul><ul><li>New venue for ad...
Podcatching Software
Podcast Directories
Small Business Administration Podcasts http://www.sba.gov/tools/audiovideo/Podcasts/index.html
Dixie Products MommyCast  Podcast http://www.makeitadixieday.com/mommy.asp
Podcasts available through Business & Company Resource Center database
Business & Company Resource Center
Video Blogs <ul><li>Sometimes shortened to vlog </li></ul><ul><li>A blog whose medium is video </li></ul><ul><li>Use RSS f...
Video Hosting Services
Video Advertising <ul><li>Cheap and easy to produce </li></ul><ul><li>Unlike banner ads, can use evocative music or comic ...
Toyota Corolla Advertising on YouTube http://www.youtube.com/results?search_query=toyota+sketchies&search_type=
Toyota Corolla Commercial http://www.youtube.com/watch?v=ITiKSjdK-lg
Furniture Showroom Virtual Tour http://www.furnituretoday.com/info/CA6490793.html
Levi’s 501 Jeans – Stealth Video http://www.youtube.com/watch?v=pShf2VuAu_Q
Johnson & Johnson Baby Products Division http://www.touchingbond.com/
Viral Video http://www.willitblend.com/
Viral Video http://www.rjefurn.com/
Webcasts <ul><li>Broadcasting over the Internet </li></ul><ul><li>Uses streaming media technology </li></ul><ul><li>Can be...
Investor Relations http://investor.dardenrestaurants.com/ir_ReleaseDetail.cfm?ReleaseID=292030
Seth Godin Marketing Webinar
Seth Godin Marketing Webinar
Seth Godin Marketing Webinar
Social Networking Services <ul><li>Communities of people who share interests and activities </li></ul><ul><li>Allow you to...
3 Big Players
Jeremiah Owyang  http://www.web-strategist.com/blog/
My LinkedIn http://www.linkedin.com
LinkedIn Feature on OneSource
Hoover’s Connect – Isaac’s Deli
Sales professionals social network http://www.salesconx.com/
Business Use of Facebook <ul><li>People research </li></ul><ul><li>Networking research </li></ul><ul><li>Find interest gro...
Duke Street Business Center Facebook Profile http://www.facebook.com/profile.php?id=6088http://www.facebook.com/pages/Lanc...
Shopping social network http://www.slickdeals.net/
Get Buttoned Up http://www.getbuttonedup.com/
Get Buttoned Up on Facebook http://www.getbuttonedup.com/
Cartier MySpace page http://www.myspace.com/lovebycartier
Internal Social Network <ul><li>Dow Chemical launches social networking project </li></ul><ul><li>Provides online arena to...
IBM’s Beehive http://domino.research.ibm.com/cambridge/research.nsf/ 99751d8eb5a20c1f852568db004efc90/8b6d4cd68fc12b528525...
twitter <ul><li>A form of IM </li></ul><ul><li>The site states: </li></ul><ul><ul><li>“ Twitter is a service for friends, ...
twitter Updates <ul><li>Received in the following ways: </li></ul><ul><ul><li>On twitter Website </li></ul></ul><ul><ul><l...
Possible uses of twitter for early business adopters <ul><li>Breaking news </li></ul><ul><li>Instantly keeping up with com...
Social Bookmarking/Tags <ul><li>Access your bookmarks from ANY computer with an Internet connection </li></ul><ul><ul><li>...
Social Bookmark Networks
Stephanie’s delicious http://delicious.com/Slzimm1/bus2.0pres
Rhonda’s Tags in delicious http://delicious.com/tags/rhkbiz
Subscribe to Tags
Read in Aggregator
Business Week – Business Exchange http://bx.businessweek.com/
Business Week – Business Exchange http://bx.businessweek.com/web-20/
Find it ALL on delicious <ul><li>All links in this presentation can be found at: </li></ul><ul><ul><li>http://delicious.co...
Find it ALL on delicious http://delicious.com/Slzimm1/bus2.0pres
So what? <ul><li>“Web 1.0 was all about  connecting  people…”  -Sir Tim Berners-Lee, creator of the Web </li></ul>
So what? <ul><li>EMarketer forecasts that podcasts will be a $400 million advertising market by 2011 </li></ul><ul><li>- P...
So what? <ul><li>Web 2.0 technologies allow us to have a conversation with our customers </li></ul><ul><li>Passionate cust...
What does it take? <ul><li>You don’t </li></ul><ul><li>have to </li></ul><ul><li>break the </li></ul><ul><li>bank! </li></ul>
What does it take? <ul><li>A great  team! </li></ul>
What does it take? Employees  willing to try  new things
What does it take? And yes, a  curiosity about technology
What does it take? An organizational culture willing to  embrace constant change
<ul><li>Thank you! </li></ul>
Upcoming SlideShare
Loading in...5
×

Scoreweb20bus

1,898

Published on

Presentation to SCORE on Web2.0 for Businesses

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,898
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Transcript of "Scoreweb20bus"

    1. 1. Web 2.0 for Business Presented by Rhonda Kleiman Economic Development Manager Stephanie Zimmerman Training Coordinator and
    2. 2. Today’s presentation <ul><li>What is Web 2.0? </li></ul><ul><li>What are some of the most relevant implementations of Web 2.0 technology for business? </li></ul><ul><li>Examples of each technology </li></ul>
    3. 3. <ul><li>Web 2.0 is an attitude, not a technology. </li></ul><ul><li>-Ian Davis </li></ul>
    4. 4. Rich user interface (not!)
    5. 5. Rich user interface
    6. 6. Rich user interface The software tries to figure out what I want
    7. 7. Show me the Web2.0!
    8. 8. WOW!
    9. 9. Web 2.0 <ul><li>Includes but is not limited to: </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Wikis </li></ul></ul><ul><ul><li>RSS / Newsreaders </li></ul></ul><ul><ul><li>Social Bookmarking & Tags </li></ul></ul><ul><ul><li>Podcasts </li></ul></ul><ul><ul><li>Video Blogs / Video Sharing </li></ul></ul><ul><ul><li>Social Networking Sites (Facebook / MySpace) </li></ul></ul><ul><ul><li>Twitter </li></ul></ul>
    10. 10. Blogs <ul><li>Short for “web log” </li></ul><ul><li>An easy to use online publishing tool </li></ul><ul><li>Lists content in reverse date order </li></ul><ul><li>A great way to engage company staff (internal blog) & customers (external blog) in conversation </li></ul><ul><ul><li>Interactive when comments enabled </li></ul></ul>
    11. 11. Blog Software <ul><li>Can be locally or remotely hosted </li></ul>
    12. 12. Blogs - Internal <ul><li>Alerts </li></ul><ul><li>Projects </li></ul><ul><li>Departmental </li></ul><ul><li>News </li></ul><ul><li>Brainstorming </li></ul><ul><li>Customers </li></ul><ul><li>Personal </li></ul><ul><li>CEO </li></ul>The Corporate Blogging Book by Debbie Weil, Portfolio, c. 2006
    13. 13. IBM Internal Blogs http://www.ibm.com/developerworks/blogs/page/jasnell?entry=blogging_ibm Monday May 16, 2005 IBM today is publishing an announcement on its Intranet site encouraging all 320,000+ employees world wide to consider engaging actively in the practice of &quot;blogging&quot;
    14. 14. IBM’s Main Blog Page http://www.ibm.com/blogs/zz/en/
    15. 15. Blogs - External <ul><li>Communicate with customers </li></ul><ul><li>Develop ongoing relationships with your customers </li></ul><ul><li>Generate traffic to your website </li></ul><ul><li>Public relations/marketing vehicle </li></ul><ul><li>Thought leadership </li></ul><ul><li>E-commerce </li></ul><ul><li>Customer evangelists </li></ul><ul><li>Viral marketing </li></ul>
    16. 16. Directory of small business blogs http://www.blogged.com/directory/business/small-business
    17. 17. Small business blogs on Bloglines http://www.bloglines.com
    18. 18. Fortune 500 company blogs http://www.socialtext.net/bizblogs/index.cgi
    19. 19. Sun blog guidelines page http://www.sun.com/aboutsun/media/blogs/policy.html
    20. 20. Starbuck’s Idea Blog-Internal and External http://mystarbucksidea.force.com/home/home.jsp
    21. 21. Local artist blog http://andysmithartist.blogspot.com/
    22. 22. Kodak blog http://1000words.kodak.com/
    23. 23. Dell blog http://direct2dell.com
    24. 24. Domaine547 blog & social network http://domaine547.com/
    25. 25. Wikis <ul><li>A Hawaiian word meaning “quick” </li></ul><ul><li>A collaborative web space that anyone* can edit </li></ul><ul><li>A useful tool for sharing knowledge or engaging users </li></ul><ul><li>Brainstorming for new products and services </li></ul><ul><li>Centralize corporate data </li></ul><ul><li>Searchable – becomes a Knowledgebase </li></ul><ul><li>Stop all that email! </li></ul><ul><li>Stop the attachments! </li></ul>
    26. 26. Wiki Software <ul><li>Can be locally or remotely hosted </li></ul>PhpWiki – what Wikipedia uses Produces Deki Wiki
    27. 27. Wikipedia http://en.wikipedia.org/wiki/Main_Page
    28. 28. HP Small & Medium Business Printing Wiki http://expressioncentersmb.wetpaint.com/?t=anon
    29. 29. Library System of Lancaster County Internal Wiki
    30. 30. RSS <ul><li>Short for R eally S imple S yndication </li></ul><ul><li>Content from Web Sites published as “feeds” </li></ul><ul><ul><li>Don’t check multiple Web Sites each day </li></ul></ul><ul><ul><li>Subscribe to the “feeds” </li></ul></ul><ul><li>An effective tool for keeping up on news and trends </li></ul><ul><li>Great way to find out what people are saying about your business </li></ul>
    31. 31. RSS Icons <ul><li>Think orange… </li></ul><ul><li>But not always… </li></ul>
    32. 32. Newsreaders <ul><li>Need to use Newsreader with RSS feeds </li></ul><ul><ul><li>Aka RSS Reader, Feed Reader or Aggregator </li></ul></ul><ul><li>Acts like a customizable newspaper </li></ul><ul><ul><li>Pull content from a variety of sources into one place </li></ul></ul>
    33. 33. RSS Examples http://www.bloglines.com Jerimiah Owyang of Forrester Research
    34. 34. RSS Examples – Entrepreneur.com http://www.entrepreneur.com/feeds/index.html
    35. 35. RSS Examples – McKinsey Quarterly http://www.mckinseyquarterly.com/rss
    36. 36. Podcasts <ul><li>2005 word of the year </li></ul><ul><ul><li>Combines the word “iPod” with “broadcast” </li></ul></ul><ul><li>An audio file that is available through RSS </li></ul><ul><ul><li>Audio on demand (mp3 popular format) </li></ul></ul><ul><ul><li>Usually have option to play file without subscribing </li></ul></ul><ul><li>Play back on computer or portable media players </li></ul>http://en.wikipedia.org/wiki/Podcast
    37. 37. Business uses for podcasts <ul><li>Medium for news, entertainment and sports broadcasts </li></ul><ul><li>New venue for advertisers, primarily as a sponsorship vehicle </li></ul><ul><li>B-to-B podcasts connect a company to its customers </li></ul>
    38. 38. Podcatching Software
    39. 39. Podcast Directories
    40. 40. Small Business Administration Podcasts http://www.sba.gov/tools/audiovideo/Podcasts/index.html
    41. 41. Dixie Products MommyCast Podcast http://www.makeitadixieday.com/mommy.asp
    42. 42. Podcasts available through Business & Company Resource Center database
    43. 43. Business & Company Resource Center
    44. 44. Video Blogs <ul><li>Sometimes shortened to vlog </li></ul><ul><li>A blog whose medium is video </li></ul><ul><li>Use RSS for syndication </li></ul><ul><li>Subscribe with aggregator </li></ul><ul><li>Fastest growing communication channel on the Web </li></ul>http://en.wikipedia.org/wiki/Video_blog
    45. 45. Video Hosting Services
    46. 46. Video Advertising <ul><li>Cheap and easy to produce </li></ul><ul><li>Unlike banner ads, can use evocative music or comic timing to convey message </li></ul><ul><li>Ads featuring videos garner much higher click-through rates than ads with text or graphics, according to Double-Click </li></ul><ul><li>19 % of Internet users watch videos online every day, according to Pew’s Internet & American Life Project. </li></ul><ul><li>- Get Ready for Your Close-Up, Inc. Magazine, Feb. 2008 </li></ul>
    47. 47. Toyota Corolla Advertising on YouTube http://www.youtube.com/results?search_query=toyota+sketchies&search_type=
    48. 48. Toyota Corolla Commercial http://www.youtube.com/watch?v=ITiKSjdK-lg
    49. 49. Furniture Showroom Virtual Tour http://www.furnituretoday.com/info/CA6490793.html
    50. 50. Levi’s 501 Jeans – Stealth Video http://www.youtube.com/watch?v=pShf2VuAu_Q
    51. 51. Johnson & Johnson Baby Products Division http://www.touchingbond.com/
    52. 52. Viral Video http://www.willitblend.com/
    53. 53. Viral Video http://www.rjefurn.com/
    54. 54. Webcasts <ul><li>Broadcasting over the Internet </li></ul><ul><li>Uses streaming media technology </li></ul><ul><li>Can be live or recorded </li></ul><ul><li>Useful for investor relations </li></ul><ul><li>E-learning – to transmit seminars </li></ul>http://en.wikipedia.org/wiki/Webcast
    55. 55. Investor Relations http://investor.dardenrestaurants.com/ir_ReleaseDetail.cfm?ReleaseID=292030
    56. 56. Seth Godin Marketing Webinar
    57. 57. Seth Godin Marketing Webinar
    58. 58. Seth Godin Marketing Webinar
    59. 59. Social Networking Services <ul><li>Communities of people who share interests and activities </li></ul><ul><li>Allow you to create a profile </li></ul><ul><ul><li>Picture </li></ul></ul><ul><ul><li>Description </li></ul></ul><ul><li>Uses: </li></ul><ul><ul><li>Making “friends” – keeping in touch </li></ul></ul><ul><ul><li>Making business contacts/networking </li></ul></ul><ul><ul><li>Generate leads and sales </li></ul></ul><ul><li>Allow you to create groups </li></ul><ul><li>Upload videos, pictures, etc. </li></ul>http://en.wikipedia.org/wiki/Social_network_service
    60. 60. 3 Big Players
    61. 61. Jeremiah Owyang http://www.web-strategist.com/blog/
    62. 62. My LinkedIn http://www.linkedin.com
    63. 63. LinkedIn Feature on OneSource
    64. 64. Hoover’s Connect – Isaac’s Deli
    65. 65. Sales professionals social network http://www.salesconx.com/
    66. 66. Business Use of Facebook <ul><li>People research </li></ul><ul><li>Networking research </li></ul><ul><li>Find interest groups </li></ul><ul><li>Create a group </li></ul><ul><li>Conduct a survey </li></ul><ul><li>Online focus groups </li></ul><ul><li>Perform strategic listening </li></ul><ul><li>Find further resources in your field </li></ul><ul><li>Find conferences & events </li></ul>
    67. 67. Duke Street Business Center Facebook Profile http://www.facebook.com/profile.php?id=6088http://www.facebook.com/pages/Lancaster-PA/Duke-Street-Business-Center-at-Lancaster-Public-Library/1028791399842054
    68. 68. Shopping social network http://www.slickdeals.net/
    69. 69. Get Buttoned Up http://www.getbuttonedup.com/
    70. 70. Get Buttoned Up on Facebook http://www.getbuttonedup.com/
    71. 71. Cartier MySpace page http://www.myspace.com/lovebycartier
    72. 72. Internal Social Network <ul><li>Dow Chemical launches social networking project </li></ul><ul><li>Provides online arena to get jobs data to former, current employees </li></ul><ul><li>Connect global sales teams </li></ul><ul><li>Share new product information </li></ul>http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9030719
    73. 73. IBM’s Beehive http://domino.research.ibm.com/cambridge/research.nsf/ 99751d8eb5a20c1f852568db004efc90/8b6d4cd68fc12b52852573d1005cc0fc?OpenDocument
    74. 74. twitter <ul><li>A form of IM </li></ul><ul><li>The site states: </li></ul><ul><ul><li>“ Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing? “ </li></ul></ul><ul><li>Micro-blogging </li></ul>http://twitter.com/
    75. 75. twitter Updates <ul><li>Received in the following ways: </li></ul><ul><ul><li>On twitter Website </li></ul></ul><ul><ul><li>IM </li></ul></ul><ul><ul><li>SMS (text messages on cell phone) </li></ul></ul><ul><ul><li>RSS </li></ul></ul><ul><ul><li>Email </li></ul></ul>http://twitter.com/
    76. 76. Possible uses of twitter for early business adopters <ul><li>Breaking news </li></ul><ul><li>Instantly keeping up with company press releases and announcements, </li></ul><ul><li>Promotions and marketing </li></ul><ul><li>Quick and dirty market research & instant surveys </li></ul><ul><li>Understand key industry influencers </li></ul><ul><li>Get instant answers through network of professional colleagues </li></ul><ul><li>Takes place of office water cooler </li></ul>
    77. 77. Social Bookmarking/Tags <ul><li>Access your bookmarks from ANY computer with an Internet connection </li></ul><ul><ul><li>Not tied to Internet Explorer Favorites, Firefox Bookmarks, or other browsers </li></ul></ul><ul><li>Get out of “Folder” mentality </li></ul><ul><li>Categorize sites with TAGS </li></ul><ul><ul><li>Tags are a way to label data with your own words or popular words others have used </li></ul></ul><ul><li>Share with others </li></ul>
    78. 78. Social Bookmark Networks
    79. 79. Stephanie’s delicious http://delicious.com/Slzimm1/bus2.0pres
    80. 80. Rhonda’s Tags in delicious http://delicious.com/tags/rhkbiz
    81. 81. Subscribe to Tags
    82. 82. Read in Aggregator
    83. 83. Business Week – Business Exchange http://bx.businessweek.com/
    84. 84. Business Week – Business Exchange http://bx.businessweek.com/web-20/
    85. 85. Find it ALL on delicious <ul><li>All links in this presentation can be found at: </li></ul><ul><ul><li>http://delicious.com/Slzimm1/bus2.0pres </li></ul></ul><ul><li>The presentation can be found at: </li></ul><ul><ul><li>http://www.slideshare.net/Slzimm1 </li></ul></ul>
    86. 86. Find it ALL on delicious http://delicious.com/Slzimm1/bus2.0pres
    87. 87. So what? <ul><li>“Web 1.0 was all about connecting people…” -Sir Tim Berners-Lee, creator of the Web </li></ul>
    88. 88. So what? <ul><li>EMarketer forecasts that podcasts will be a $400 million advertising market by 2011 </li></ul><ul><li>- Podcasting, Blogs Cause Major Boost, B to B, 4/23/2007, p.32-34 </li></ul><ul><li>Gartner forecasts that 50% of US corporations will have implemented wikis by 2009 </li></ul><ul><li>- Wikis at Work: Benefits and Practices, Chief Learning Officer, Feb. 2008, p. 58 </li></ul><ul><li>In the last 2 years, the number of blogs has increased nearly 15-fold to 113 million up from 7.8million in March 2005, according to Technorati </li></ul><ul><li>- Be Sociable, Marketing News, 1/15/2008, p. 12-16 </li></ul>
    89. 89. So what? <ul><li>Web 2.0 technologies allow us to have a conversation with our customers </li></ul><ul><li>Passionate customers want to know more </li></ul><ul><li>Passionate customers want to be involved </li></ul><ul><li>Ambivalent customers can tell us why </li></ul>
    90. 90. What does it take? <ul><li>You don’t </li></ul><ul><li>have to </li></ul><ul><li>break the </li></ul><ul><li>bank! </li></ul>
    91. 91. What does it take? <ul><li>A great team! </li></ul>
    92. 92. What does it take? Employees willing to try new things
    93. 93. What does it take? And yes, a curiosity about technology
    94. 94. What does it take? An organizational culture willing to embrace constant change
    95. 95. <ul><li>Thank you! </li></ul>
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×