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Presentation to SCORE on Web2.0 for Businesses

Presentation to SCORE on Web2.0 for Businesses



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Scoreweb20bus Scoreweb20bus Presentation Transcript

  • Web 2.0 for Business Presented by Rhonda Kleiman Economic Development Manager Stephanie Zimmerman Training Coordinator and
  • Today’s presentation
    • What is Web 2.0?
    • What are some of the most relevant implementations of Web 2.0 technology for business?
    • Examples of each technology
    • Web 2.0 is an attitude, not a technology.
    • -Ian Davis
  • Rich user interface (not!)
  • Rich user interface
  • Rich user interface The software tries to figure out what I want
  • Show me the Web2.0!
  • WOW!
  • Web 2.0
    • Includes but is not limited to:
      • Blogs
      • Wikis
      • RSS / Newsreaders
      • Social Bookmarking & Tags
      • Podcasts
      • Video Blogs / Video Sharing
      • Social Networking Sites (Facebook / MySpace)
      • Twitter
  • Blogs
    • Short for “web log”
    • An easy to use online publishing tool
    • Lists content in reverse date order
    • A great way to engage company staff (internal blog) & customers (external blog) in conversation
      • Interactive when comments enabled
  • Blog Software
    • Can be locally or remotely hosted
  • Blogs - Internal
    • Alerts
    • Projects
    • Departmental
    • News
    • Brainstorming
    • Customers
    • Personal
    • CEO
    The Corporate Blogging Book by Debbie Weil, Portfolio, c. 2006
  • IBM Internal Blogs Monday May 16, 2005 IBM today is publishing an announcement on its Intranet site encouraging all 320,000+ employees world wide to consider engaging actively in the practice of "blogging"
  • IBM’s Main Blog Page
  • Blogs - External
    • Communicate with customers
    • Develop ongoing relationships with your customers
    • Generate traffic to your website
    • Public relations/marketing vehicle
    • Thought leadership
    • E-commerce
    • Customer evangelists
    • Viral marketing
  • Directory of small business blogs
  • Small business blogs on Bloglines
  • Fortune 500 company blogs
  • Sun blog guidelines page
  • Starbuck’s Idea Blog-Internal and External
  • Local artist blog
  • Kodak blog
  • Dell blog
  • Domaine547 blog & social network
  • Wikis
    • A Hawaiian word meaning “quick”
    • A collaborative web space that anyone* can edit
    • A useful tool for sharing knowledge or engaging users
    • Brainstorming for new products and services
    • Centralize corporate data
    • Searchable – becomes a Knowledgebase
    • Stop all that email!
    • Stop the attachments!
  • Wiki Software
    • Can be locally or remotely hosted
    PhpWiki – what Wikipedia uses Produces Deki Wiki
  • Wikipedia
  • HP Small & Medium Business Printing Wiki
  • Library System of Lancaster County Internal Wiki
  • RSS
    • Short for R eally S imple S yndication
    • Content from Web Sites published as “feeds”
      • Don’t check multiple Web Sites each day
      • Subscribe to the “feeds”
    • An effective tool for keeping up on news and trends
    • Great way to find out what people are saying about your business
  • RSS Icons
    • Think orange…
    • But not always…
  • Newsreaders
    • Need to use Newsreader with RSS feeds
      • Aka RSS Reader, Feed Reader or Aggregator
    • Acts like a customizable newspaper
      • Pull content from a variety of sources into one place
  • RSS Examples Jerimiah Owyang of Forrester Research
  • RSS Examples –
  • RSS Examples – McKinsey Quarterly
  • Podcasts
    • 2005 word of the year
      • Combines the word “iPod” with “broadcast”
    • An audio file that is available through RSS
      • Audio on demand (mp3 popular format)
      • Usually have option to play file without subscribing
    • Play back on computer or portable media players
  • Business uses for podcasts
    • Medium for news, entertainment and sports broadcasts
    • New venue for advertisers, primarily as a sponsorship vehicle
    • B-to-B podcasts connect a company to its customers
  • Podcatching Software
  • Podcast Directories
  • Small Business Administration Podcasts
  • Dixie Products MommyCast Podcast
  • Podcasts available through Business & Company Resource Center database
  • Business & Company Resource Center
  • Video Blogs
    • Sometimes shortened to vlog
    • A blog whose medium is video
    • Use RSS for syndication
    • Subscribe with aggregator
    • Fastest growing communication channel on the Web
  • Video Hosting Services
  • Video Advertising
    • Cheap and easy to produce
    • Unlike banner ads, can use evocative music or comic timing to convey message
    • Ads featuring videos garner much higher click-through rates than ads with text or graphics, according to Double-Click
    • 19 % of Internet users watch videos online every day, according to Pew’s Internet & American Life Project.
    • - Get Ready for Your Close-Up, Inc. Magazine, Feb. 2008
  • Toyota Corolla Advertising on YouTube
  • Toyota Corolla Commercial
  • Furniture Showroom Virtual Tour
  • Levi’s 501 Jeans – Stealth Video
  • Johnson & Johnson Baby Products Division
  • Viral Video
  • Viral Video
  • Webcasts
    • Broadcasting over the Internet
    • Uses streaming media technology
    • Can be live or recorded
    • Useful for investor relations
    • E-learning – to transmit seminars
  • Investor Relations
  • Seth Godin Marketing Webinar
  • Seth Godin Marketing Webinar
  • Seth Godin Marketing Webinar
  • Social Networking Services
    • Communities of people who share interests and activities
    • Allow you to create a profile
      • Picture
      • Description
    • Uses:
      • Making “friends” – keeping in touch
      • Making business contacts/networking
      • Generate leads and sales
    • Allow you to create groups
    • Upload videos, pictures, etc.
  • 3 Big Players
  • Jeremiah Owyang
  • My LinkedIn
  • LinkedIn Feature on OneSource
  • Hoover’s Connect – Isaac’s Deli
  • Sales professionals social network
  • Business Use of Facebook
    • People research
    • Networking research
    • Find interest groups
    • Create a group
    • Conduct a survey
    • Online focus groups
    • Perform strategic listening
    • Find further resources in your field
    • Find conferences & events
  • Duke Street Business Center Facebook Profile
  • Shopping social network
  • Get Buttoned Up
  • Get Buttoned Up on Facebook
  • Cartier MySpace page
  • Internal Social Network
    • Dow Chemical launches social networking project
    • Provides online arena to get jobs data to former, current employees
    • Connect global sales teams
    • Share new product information
  • IBM’s Beehive 99751d8eb5a20c1f852568db004efc90/8b6d4cd68fc12b52852573d1005cc0fc?OpenDocument
  • twitter
    • A form of IM
    • The site states:
      • “ Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing? “
    • Micro-blogging
  • twitter Updates
    • Received in the following ways:
      • On twitter Website
      • IM
      • SMS (text messages on cell phone)
      • RSS
      • Email
  • Possible uses of twitter for early business adopters
    • Breaking news
    • Instantly keeping up with company press releases and announcements,
    • Promotions and marketing
    • Quick and dirty market research & instant surveys
    • Understand key industry influencers
    • Get instant answers through network of professional colleagues
    • Takes place of office water cooler
  • Social Bookmarking/Tags
    • Access your bookmarks from ANY computer with an Internet connection
      • Not tied to Internet Explorer Favorites, Firefox Bookmarks, or other browsers
    • Get out of “Folder” mentality
    • Categorize sites with TAGS
      • Tags are a way to label data with your own words or popular words others have used
    • Share with others
  • Social Bookmark Networks
  • Stephanie’s delicious
  • Rhonda’s Tags in delicious
  • Subscribe to Tags
  • Read in Aggregator
  • Business Week – Business Exchange
  • Business Week – Business Exchange
  • Find it ALL on delicious
    • All links in this presentation can be found at:
    • The presentation can be found at:
  • Find it ALL on delicious
  • So what?
    • “Web 1.0 was all about connecting people…” -Sir Tim Berners-Lee, creator of the Web
  • So what?
    • EMarketer forecasts that podcasts will be a $400 million advertising market by 2011
    • - Podcasting, Blogs Cause Major Boost, B to B, 4/23/2007, p.32-34
    • Gartner forecasts that 50% of US corporations will have implemented wikis by 2009
    • - Wikis at Work: Benefits and Practices, Chief Learning Officer, Feb. 2008, p. 58
    • In the last 2 years, the number of blogs has increased nearly 15-fold to 113 million up from 7.8million in March 2005, according to Technorati
    • - Be Sociable, Marketing News, 1/15/2008, p. 12-16
  • So what?
    • Web 2.0 technologies allow us to have a conversation with our customers
    • Passionate customers want to know more
    • Passionate customers want to be involved
    • Ambivalent customers can tell us why
  • What does it take?
    • You don’t
    • have to
    • break the
    • bank!
  • What does it take?
    • A great team!
  • What does it take? Employees willing to try new things
  • What does it take? And yes, a curiosity about technology
  • What does it take? An organizational culture willing to embrace constant change
    • Thank you!