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Concept, Design & Production for Print, Internet & Display
My Name is Gary Sylvester
My Company is SLYART, Inc.
I am a freelance graphic designer and have been involved with the graphics field
for approximately 25 years.
Blue Hills Regional Technical Institute
Cum laude graduate of the Degree of Associate in the
Applied Science of Architectural Building Technology
I worked as a draftsman for an architectural firm and a roofing company and doing side projects for
smaller architects and builders: Then an opportunity came my way to work for a printing company.
Fairview Printing Company
Mechanical Artist for a printing company
Associate Sign & Design
Freelance Art Director/Designer for a sign/advertising agency
Business Publishing Services
Art Director for an advertising/publication design agency
Owner/Publisher of a bi-weekly Southeastern New England music entertainment publication
Groppi Advertising Design, Inc.
Senior Art Director/Systems Administrator for an Advertising Design Company
W.A. Wilde Company/LW Robbins Associates
Senior Designer for a Advertising agency who worked primarily in the Non Profit Industry
My greatest education comes form the world around me and the
creative people/mentors that I have had the honor of working with.
In 1999, I decided to leave my last position and go on my own as a self-employed freelance graphic
designer, which is when I formed SLYART,
SLY as in nickname for ‘Sylvester’ and the ART for what I create.
• My experience is 25 years in the advertising field,
• 15 years producing on a computer, and
• Self-employed for 9 years.
I have performed work for:
• Advertising Agencies • Marketing Companies
• Printers • Financial Institutions
• Technology Corporations • Restaurants
• Product Manufacturers • Non-Profit Organizations
• Various Small Businesses • and more.
My plans and hopes for the future are to grow my business, gain new clients, and continue to
service the industry by providing a needed service at competitive rates.
There are binders with samples available to see
some work I have completed.
What is Graphic Design?
• It is visual communication or visual artistic representation.
• So, it is the image or look that a business shows the world.
• It is to be representative of the business’ function and memorable to allow a business
to stand out on its own.
What do I do?
I conceive or continue the visual communication of a business.
If a company needs a new representation/image
or if they need to continue with the one they presently have.
I am the Creative person they to hire to complete the task.
What does this include?
• Corporate identity or logo, with a stationery package.
• A company brochure and collateral to explain or sell a product,
• Mailers and advertising to promote a service or product,
• Signage, trade show booths and information,
• Web sites, packaging and more.
• Anything Printed, on Display or on the Internet.
Concept, Design & Production for Print, Internet & Display
• Conceive the idea,
• Design the collateral needed and
• Execute the production,
• For printing or
• A presence on the internet or
• For most anything on display
Goals of SLYART
• To aid in the understanding of producing a project
• To provide the specific services to fit a business’ needs
• To give the graphic support experience it requires to succeed
• To turn a project around in a timely manner as everybody wants it yesterday
• To do the best job possible to retain the business for future work
There are many great designers available, I credit my success to
• My Creativity
• My Experience
• My Knowledge
• The personal client attention I provide and
• The ability to get the job done on time and on budget
Just a few of the places I use to see current trends or to keep up
with what is going on in the world of design are:
• Graphic Design USA www.gdusa.com
• Brand Channel www.brandchannel.com
• How Magazine www.howdesign.com
• Step Inside Design www.stepinsidedesign.com
• Fonts www.fonts.com
• Advertising agencies www.arnoldworldwide.com
• RISD www.risd.edu
• Mass Art www.massart.edu
Additionally, I do a lot of Networking
• South Shore Chamber of Commerce
• Local Networking Groups
Software Info and Tutorials
• Adobe www.adobe.com
To Do List
• Oldie but a goodie – Stay in School - Get your 4 year degree!!!
Learn all that you can now as it will not be as easy the older you get.
• As a future designer you will need to know a lot, the more you know the better
your chance of success. Print, web, multimedia, interactive, display, Direct TV, etc.
• Know your software proficiently and as many programs as possible and
stay current with the newest versions
– InDesign – Photoshop – Illustrator
– Acrobat 9 – Flash – Dreamweaver
– Fireworks – After Effects – Image Ready
– Adobe Bridge – Adobe GoLive – QuarkXpress
– MS Word – MS Powerpoint – MS Excel
– Font Management - Suitcase Fusion
– Email Programs - Outlook, Entourage, etc.
– Web Browsers - IE Explorer, Safari, Firefox, etc.
• It is also helpful if you know how to work with Windows on a PC as well as a Mac.
To Do List Continued
• Never burn a bridge or relationship. Keep in touch with former employers, employees,
teachers, schoolmates, etc. Never know when you may need them.
• Take advantage of Internships and learn as much as you can from your Mentors.
• Save a sample or two or more of everything you do. No matter how minimal or extensive.
If not the physical piece, a photo. You will need it for your portfolio.
Keep it organized, categorized and current.
• Organize a portfolio that is customizable and adaptable. An online portfolio is required,
but you will also have to showcase you samples physically at interviews,
networking events and for presentations.
• Be prepared for criticism. Consider it constructive to your development. It is your friend.
You just may learn more from what people say about your work than you think.
My inspiration comes from a lot of what I see in real life. I like contemporary design, but do not
limit myself or consider myself to have one style. As a freelancer. I feel that I must be flexible and
able to adapt to any and all styles that may be required and tailored to the clients needs. Some
clients like soft and frilly, others require a cutting edge and in your face look. Others require a
contemporary or classic or corporate conservative image.
So you have to fit the bill for the task at hand.
The main idea or theme I like to carry throughout a company’s materials is consistency of a look,
so that the entire package is a family and all pieces look like they belong together.
The first set of samples I would like to show is for Randolph Savings Bank. Then I will cover a wide
array of various projects I have produced for many different types of businesses.
If you have a question on a specific sample, make note of the page number and we can go back to
it at the end of the presentation.
30” Logomark Sign Face -
12’x6’ plus arc
12” Letters R ANDOLPH brick columns
9” Letters SAVINGS BANK
3” Letters Established 1851
TOTALLY FREE CHECKING
TOTALLY FREE CHECKING
Intake The Rock Solid™
Flush Wall Mount
Tap ‘n’ Clear™
Five Macintoshes ran away annoy even though five almost speedy
ingly. One very bourgeois chrysan Macintoshes cleverly auctioned off
themum gossips quite cleverly, then slightly purple chrysanthemums, yet
five fountains comfortably fights five bureaux noisily marries one
umpteen trailers. The mat grew up, speedy elephant. Two cats kisses the
however obese botulisms gossips mats, but one progressive orifice very
drunkenly, yet the extremely purple lampstand grew up easily marries five obese mats, even though Paul
mostly annoyingly, then one pawnbroker telephoned bought the trailers. Dan gossips noisily. Jupiter marries
five silly elephants, although two Klingons gossips, fountains. Five Jabberwockies telephoned televisions,
Central Cleaning System
Date . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Time . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Place . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
A N I N V I T A T I O N
We would like to extend an invitation for you to join us at our next meeting
Invited by . . . . . . . . . . . . . . . . . . . . . . . . . . . . and see how word-of-mouth marketing will help build your business!
at POYNER PLACE behind Triangle Town Center
BAKEHOUSE BISTRO is a new fusion of cozy bakery-café and
elegant restaurant-wine bar. You’ll enjoy fresh food made with all-natural ingredients,
served in a relaxed atmosphere with unforgettably great service. Delight in:
F Our first-class full service bistro Entreés are hearty, gourmet, & created to wow!
F A great cup of coffee beginning with fresh coffee beans. Espresso & latte to please all.
F The warm dough rising in the oven, sweet pastries fresh from the Bakery.
F Crisp romaine lettuce, garden fresh vegetables, & the special Salad add-ins you love .
F Sandwiches with succulent meats & indulgent cheeses on the freshest breads.
F Or a glass of Wine to complete the experience, engaging all your senses.
Come join us for a truly NEW concept in bistro dining!
Poyner Place ~ 5811-109 Poyner Village Pkwy., Raleigh ~ (919) 878-5525
Behind Triangle Town Center (Rte. 540 and Capital Blvd.)
Coming Soon to Southpoint ~ Fayetteville Road, Durham ~ Renaissance at Southpoint
b a k e h o u s e b i s t r o . c o m
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