Primeri dobrih praks iz turizma na socialnih omrežjih (Best practices in Social Media) by Giorgos Vareloglou
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Primeri dobrih praks iz turizma na socialnih omrežjih (Best practices in Social Media) by Giorgos Vareloglou

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Kako slovensko turistično gospodarstvo komunicira na socialnih omrežjih in kakšne so prakse v

Kako slovensko turistično gospodarstvo komunicira na socialnih omrežjih in kakšne so prakse v

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Primeri dobrih praks iz turizma na socialnih omrežjih (Best practices in Social Media) by Giorgos Vareloglou Primeri dobrih praks iz turizma na socialnih omrežjih (Best practices in Social Media) by Giorgos Vareloglou Presentation Transcript

  • Best Practices in Social MediaMotivational event for custodians of slovenia.info - 05/10/2012 Giorgos Vareloglou
  • Where i come from:
  • Where i come from: #Truestory
  • What’s my jobThe fastest growing digital agency in Greece.
  • What we doWe are a digital agency that delivers resultssince 2003. “Delivering results” is our mottobtw. Which is way beyond a motto. It’s what makes us love what we do. it’s the way we make thinks. Results driven creativity.
  • What we doWe are a digital agency that delivers resultssince 2003. “Delivering results” is our mottobtw. Which is way beyond a motto. It’s what makes us love what we do. it’s the way we make thinks. Results driven creativity.
  • Results driven creativity
  • What Results driven creativity means: Always answer WILL THE positive thefollowing question: INTERNET CARE?
  • What Results driven creativity means:Give me ideas that could work with 0 media spend
  • Tourism Australia new campaign
  • 180Million Dollars
  • Today’s PresentationLet’s take a look on a few DOable budget-wise case studies.
  • Case Study: Curators of Sweden
  • TRUE GREECEa reputation management campaignto face 3 issues:1. Monetary insecurity2. Safety3. Business as usual
  • WE CREATEDTRUEGREECE.ORG
  • Testimonials- video testimonials from tourists- written testimonials from VIPs
  • Testimonials- video testimonials from tourists- written testimonials from VIPsContent creation- Articles distributed to international media- Press Release Distribution- Press Conference before elections
  • Testimonials- video testimonials from tourists- written testimonials from VIPsContent creation- Articles distributed to international media- Press Release Distribution- Press Conference before electionsCall for Volunteers- Call for volunteers to support True Greeceon Social Media- Training on Response Management
  • Content Creation
  • Call for Volunteers
  • Facebook Cover for Supporters
  • Thousands of Tweets with #Truegreece
  • Hundreds of Articles mentioning #truegreece
  • The website received more than 150K in a month.
  • 555 photos on instagram #truegreece
  • More than 20K views for testimonials
  • Twitter Case Study: Virgin America
  • A problem made a campaign12.000 direct messages in a few weeks
  • Case Study: Is Japan Cool?
  • This is Athens (video case study)
  • instagram case study: #wewalkLA JUST A WALK
  • instagram case study: #wewalkLA331 311.000Tweets People reach
  • Case studies, can be also found in Slovenia!
  • Visitljubljana.com Global Standardsdestination website *Applause
  • LIFE CLASS A case study of a holisticapproach in Social Media. *Check their pinterest account!
  • Feel Slovenia (FB)A great paradigm on how toproduce engaging content for facebook.
  • Twitter cases that worthyour attention:
  • Last but not least a campaign i m jealous of.
  • Thank you!for questions use #rinka on Twitter Twitter: @vareloglou