Best Practices in Social MediaMotivational event for custodians of slovenia.info - 05/10/2012                             ...
Where i come from:
Where i come from:                     #Truestory
What’s my jobThe fastest growing digital agency in Greece.
What we doWe are a digital agency that delivers resultssince 2003. “Delivering results” is our mottobtw. Which is way beyo...
What we doWe are a digital agency that delivers resultssince 2003. “Delivering results” is our mottobtw. Which is way beyo...
Results driven creativity
What Results driven creativity means:     Always answer                        WILL THE        positive thefollowing quest...
What Results driven creativity means:Give me ideas that   could work with                     0   media spend
Tourism Australia new campaign
180Million Dollars
Today’s PresentationLet’s take a look on a few  DOable budget-wise       case studies.
Case Study: Curators of Sweden
TRUE GREECEa reputation management campaignto face 3 issues:1. Monetary insecurity2. Safety3. Business as usual
WE CREATEDTRUEGREECE.ORG
Testimonials- video testimonials from tourists- written testimonials from VIPs
Testimonials- video testimonials from tourists- written testimonials from VIPsContent creation- Articles distributed to in...
Testimonials- video testimonials from tourists- written testimonials from VIPsContent creation- Articles distributed to in...
Content Creation
Call for Volunteers
Facebook Cover for Supporters
Thousands of Tweets with #Truegreece
Hundreds of Articles mentioning #truegreece
The website received more than 150K in a month.
555 photos on instagram #truegreece
More than 20K views for testimonials
Twitter Case Study: Virgin America
A problem made a campaign12.000 direct messages in a few weeks
Case Study: Is Japan Cool?
This is Athens (video case study)
instagram case study: #wewalkLA JUST A WALK
instagram case study: #wewalkLA331                    311.000Tweets                   People reach
Case studies, can be   also found in     Slovenia!
Visitljubljana.com Global Standardsdestination website       *Applause
LIFE CLASS A case study of a holisticapproach in Social Media.    *Check their pinterest account!
Feel Slovenia (FB)A great paradigm on how toproduce engaging content       for facebook.
Twitter cases that worthyour attention:
Last but not least a campaign i m jealous of.
Thank you!for questions use #rinka on Twitter                            Twitter: @vareloglou
Primeri dobrih praks iz turizma na socialnih omrežjih (Best practices in Social Media) by Giorgos Vareloglou
Primeri dobrih praks iz turizma na socialnih omrežjih (Best practices in Social Media) by Giorgos Vareloglou
Primeri dobrih praks iz turizma na socialnih omrežjih (Best practices in Social Media) by Giorgos Vareloglou
Primeri dobrih praks iz turizma na socialnih omrežjih (Best practices in Social Media) by Giorgos Vareloglou
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Primeri dobrih praks iz turizma na socialnih omrežjih (Best practices in Social Media) by Giorgos Vareloglou

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Kako slovensko turistično gospodarstvo komunicira na socialnih omrežjih in kakšne so prakse v

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Primeri dobrih praks iz turizma na socialnih omrežjih (Best practices in Social Media) by Giorgos Vareloglou

  1. 1. Best Practices in Social MediaMotivational event for custodians of slovenia.info - 05/10/2012 Giorgos Vareloglou
  2. 2. Where i come from:
  3. 3. Where i come from: #Truestory
  4. 4. What’s my jobThe fastest growing digital agency in Greece.
  5. 5. What we doWe are a digital agency that delivers resultssince 2003. “Delivering results” is our mottobtw. Which is way beyond a motto. It’s what makes us love what we do. it’s the way we make thinks. Results driven creativity.
  6. 6. What we doWe are a digital agency that delivers resultssince 2003. “Delivering results” is our mottobtw. Which is way beyond a motto. It’s what makes us love what we do. it’s the way we make thinks. Results driven creativity.
  7. 7. Results driven creativity
  8. 8. What Results driven creativity means: Always answer WILL THE positive thefollowing question: INTERNET CARE?
  9. 9. What Results driven creativity means:Give me ideas that could work with 0 media spend
  10. 10. Tourism Australia new campaign
  11. 11. 180Million Dollars
  12. 12. Today’s PresentationLet’s take a look on a few DOable budget-wise case studies.
  13. 13. Case Study: Curators of Sweden
  14. 14. TRUE GREECEa reputation management campaignto face 3 issues:1. Monetary insecurity2. Safety3. Business as usual
  15. 15. WE CREATEDTRUEGREECE.ORG
  16. 16. Testimonials- video testimonials from tourists- written testimonials from VIPs
  17. 17. Testimonials- video testimonials from tourists- written testimonials from VIPsContent creation- Articles distributed to international media- Press Release Distribution- Press Conference before elections
  18. 18. Testimonials- video testimonials from tourists- written testimonials from VIPsContent creation- Articles distributed to international media- Press Release Distribution- Press Conference before electionsCall for Volunteers- Call for volunteers to support True Greeceon Social Media- Training on Response Management
  19. 19. Content Creation
  20. 20. Call for Volunteers
  21. 21. Facebook Cover for Supporters
  22. 22. Thousands of Tweets with #Truegreece
  23. 23. Hundreds of Articles mentioning #truegreece
  24. 24. The website received more than 150K in a month.
  25. 25. 555 photos on instagram #truegreece
  26. 26. More than 20K views for testimonials
  27. 27. Twitter Case Study: Virgin America
  28. 28. A problem made a campaign12.000 direct messages in a few weeks
  29. 29. Case Study: Is Japan Cool?
  30. 30. This is Athens (video case study)
  31. 31. instagram case study: #wewalkLA JUST A WALK
  32. 32. instagram case study: #wewalkLA331 311.000Tweets People reach
  33. 33. Case studies, can be also found in Slovenia!
  34. 34. Visitljubljana.com Global Standardsdestination website *Applause
  35. 35. LIFE CLASS A case study of a holisticapproach in Social Media. *Check their pinterest account!
  36. 36. Feel Slovenia (FB)A great paradigm on how toproduce engaging content for facebook.
  37. 37. Twitter cases that worthyour attention:
  38. 38. Last but not least a campaign i m jealous of.
  39. 39. Thank you!for questions use #rinka on Twitter Twitter: @vareloglou

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