Social Media Clinics / WorkshopMotivational event for custodians of slovenia.info - 04/10/2012                            ...
HELLO AGAIN! :)
Last Year’s Experience    Running in Radovljica
Last Year’s Experience    The airplane factory
Last Year’s Experience Visiting a traditional Blacksmith
Last Year’s Experience    Making Love Cookies
*Source: Think social media
The Visitor’s FunnelI Know this Place!                               Awareness     I have it in mind, it’s one of my     c...
The Visitor’s Funnel                    Awareness                  ConsiderationSocial Media                     Intention...
FACEBOOK.STILL THE KING BUT..- Very Cluttered with ads> You need more money to have an impact- Users expect to be approach...
On the other hand..
0Budget
invest in these:          Focusing on the part of            visitor experience.1. Create unique content for visitors2. Di...
TheBACK TO BASICS     IDEA
Decision Paralysis
Daily Secret Startup
The little Printer
A big idea:    Why dont we think the same way, andinstead of developing complex trip planners, create a deadly simple .pdf...
WHY?* zero cost.* portable on any mobile device* printable & easily distributable
LETS MAKE ONE!
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Klinika za socialna omrežja 2 by Giorgos Vareloglou

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Klinika za socialna omrežja 2 by Giorgos Vareloglou

  1. 1. Social Media Clinics / WorkshopMotivational event for custodians of slovenia.info - 04/10/2012 Giorgos Vareloglou
  2. 2. HELLO AGAIN! :)
  3. 3. Last Year’s Experience Running in Radovljica
  4. 4. Last Year’s Experience The airplane factory
  5. 5. Last Year’s Experience Visiting a traditional Blacksmith
  6. 6. Last Year’s Experience Making Love Cookies
  7. 7. *Source: Think social media
  8. 8. The Visitor’s FunnelI Know this Place! Awareness I have it in mind, it’s one of my choices actually Consideration i’d like to be there. i ll look into it! Intention Decision made. Here i come Purchase At the destination. Experience
  9. 9. The Visitor’s Funnel Awareness ConsiderationSocial Media IntentionPresence Purchase Experience
  10. 10. FACEBOOK.STILL THE KING BUT..- Very Cluttered with ads> You need more money to have an impact- Users expect to be approached> They need so much more than a contest/quiz- It’s not the only option> Twitter is bigger, pinterest/foursquare are booming.
  11. 11. On the other hand..
  12. 12. 0Budget
  13. 13. invest in these: Focusing on the part of visitor experience.1. Create unique content for visitors2. Distribute it in a simple yet effective way3. Be there, to help them / real time
  14. 14. TheBACK TO BASICS IDEA
  15. 15. Decision Paralysis
  16. 16. Daily Secret Startup
  17. 17. The little Printer
  18. 18. A big idea: Why dont we think the same way, andinstead of developing complex trip planners, create a deadly simple .pdf guide featuring5 things someone can do on our destination, in a long weekend stay?
  19. 19. WHY?* zero cost.* portable on any mobile device* printable & easily distributable
  20. 20. LETS MAKE ONE!

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