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Umbrella Branding vs Individual Branding
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Umbrella Branding vs Individual Branding

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My first guest speaker PPT at LMU. Another check in the things to do in life.

My first guest speaker PPT at LMU. Another check in the things to do in life.

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  • How do you define Corporate and Individual Branding
  • Victoria's Secret is owned by Limited Brands Gilly Hicks is owned by Abercrombie & Fitch Pringles is owned by Procter & Gamble And Walkers is a part of Pepsico International
  • In March 2005, New West End Company was voted by businesses to be established as a formal Business Improvement District (BID) for Bond Street, Oxford Street and Regent Street and 12 neighbouring streets. In December 2007, it was renewed for a further five years.
  • Transcript

    • 1. CORPORATE VS. INDIVIDUAL BRANDING
      • Umbrella
      • brands
      • Ben and Jerry‘s (pre 2000)
      • Nike
      • Google
      • Adobe
      • IKEA
      • Roche
      • Corporate (Umbrella) Branding is great when you have a strong corporate brand
      • Individual Branding helps when you have many different types of products in your portfolio
      Individual brands Hollister Cheerio’s Tommy Hilfiger Trader Joe‘s Dolce & Gabbana
    • 2.
        • Creating a brand identity that forms an association with firm and therefore strengthens the brand identity
        • Can you name some of these types of brands and the advantages?
      WHAT IS UMBRELLA BRAND EQUITY?
    • 3.  
    • 4. WHAT IS INDIVIDUAL BRAND EQUITY?
      • Creating an individual identity for each product in a firm’s portfolio
      • Advantages:
        • Each product has it's own unique identity
        • Safety for the firm
        • Freedom of less corporate identity
      • What types of firms incorporate this type of Marketing strategy?
    • 5.  
    • 6.  
    • 7. GLOBAL ORGANISATIONS AREN'T THE ONLY ONES WHO USE INDIVIDUAL BRANDING!
    • 8. MAYBE THESE ARE MORE RECOGNISABLE FOR YOU!

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