How do you define Corporate and Individual Branding
Victoria's Secret is owned by Limited Brands Gilly Hicks is owned by Abercrombie & Fitch Pringles is owned by Procter & Gamble And Walkers is a part of Pepsico International
In March 2005, New West End Company was voted by businesses to be established as a formal Business Improvement District (BID) for Bond Street, Oxford Street and Regent Street and 12 neighbouring streets. In December 2007, it was renewed for a further five years.
CORPORATE VS. INDIVIDUAL BRANDING
Ben and Jerry‘s (pre 2000)
Corporate (Umbrella) Branding is great when you have a strong corporate brand
Individual Branding helps when you have many different types of products in your portfolio