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Slingshot Web Portfolio

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  • We have 90 employees including full Account Service, Creative, Programming, and Media Departments. Low overhead allows us to staff and rely on more senior people on your day-to-day business…accounts are not managed by “armies of junior people” as they are in some larger and publicly owned agencies, but rather, you get more senior daily involvement by our agency leaders.
  • Cover Slides Calibri: no larger than 36pt 2 layout options client logo on left, presentation title and date on right client logo on top, presentation title and date on bottom Internal Slides 1/2 inch margins all the way around Headings Calibri: no larger than 32pt All caps or mixed (must be consistent with sub-headings) Sub-headings Calibri: no larger than 30pt All caps or mixed (must be consistent with headings) Copy Calibri: no larger than 24pt Type may be left or center aligned
  • Cover Slides Calibri: no larger than 36pt 2 layout options client logo on left, presentation title and date on right client logo on top, presentation title and date on bottom Internal Slides 1/2 inch margins all the way around Headings Calibri: no larger than 32pt All caps or mixed (must be consistent with sub-headings) Sub-headings Calibri: no larger than 30pt All caps or mixed (must be consistent with headings) Copy Calibri: no larger than 24pt Type may be left or center aligned
  • Cover Slides Calibri: no larger than 36pt 2 layout options client logo on left, presentation title and date on right client logo on top, presentation title and date on bottom Internal Slides 1/2 inch margins all the way around Headings Calibri: no larger than 32pt All caps or mixed (must be consistent with sub-headings) Sub-headings Calibri: no larger than 30pt All caps or mixed (must be consistent with headings) Copy Calibri: no larger than 24pt Type may be left or center aligned
  • Cover Slides Calibri: no larger than 36pt 2 layout options client logo on left, presentation title and date on right client logo on top, presentation title and date on bottom Internal Slides 1/2 inch margins all the way around Headings Calibri: no larger than 32pt All caps or mixed (must be consistent with sub-headings) Sub-headings Calibri: no larger than 30pt All caps or mixed (must be consistent with headings) Copy Calibri: no larger than 24pt Type may be left or center aligned
  • Transcript

    • 1. Slingshot 101
    • 2. Who is Slingshot?• One of the largest independent agencies in the Southwest and one of the top interactive agencies in the U.S.• Established firm with no debt, no outside shareholders and no partners• Purchased and renovated historic Awalt Building in The West End of Dallas, which contributes to an overhead factor that is significantly below the AAAAs average
    • 3. Agency accounts: all shapes and sizes
    • 4. Agency CapabilitiesTotal Marketing IntegrationBrand developmentStrategic planningConsumer researchTraffic/lead generationPromotionsCreative development Television Radio OOH Print and Direct mail Media planning / buyingCutting-Edge Digital CapabilitiesWeb strategy and developmentTechnology/ProgrammingOnline marketingSearch Engine Marketing (SEM)Interactive creative developmentOnline media planning / buyingSocial Media Strategy/App/Content developmentMobile marketingLocation-based marketing
    • 5. Slingshot has built hundreds, possibly thousands, of websites (we stopped counting a fewyears back) in our day and each one is dynamically different because the dlients’ needs areall different. That isn’t to say that we haven’t learned a few good lessons along the wayand maybe even some shortcuts, but we find that we are more likely to create somethingunexpected and infinitely more impactful if we approach each opportunity fresh.
    • 6. Technology Services• Standards-Driven UI Development• Flash and Multimedia• CMS and Portal Frameworks• Mobile Site and Application Development• Facebook Application Development• Email Campaigns and List Management• Banner Development
    • 7. Technology ServicesProcess Oriented•Standardized & Proven Process•Digital Producer RoleQuality Focused•Dedicated QA Team•Documentation and TrainingTechnical Expertise•Microsoft Web Technologies•CMS (Umbraco, Ektron, Kentico,Sitefinity)
    • 8. Digital Development Process
    • 9. Dallas Symphony OrchestraDallassymphony.comGOAL:To promote ticket purchases, subscriptions, and contributions that lead torepeat engagement for the Dallas Symphony Orchestra.RESULTS:•Decreased bounce rate•Improved time on site•Improved number of unique visitors•Improved percentage of repeat visits
    • 10. First Acceptance Insuranceacceptanceinsurance.comGOAL:Complete redesign with new online capabilities including free online quotesfor potential customers and the ability to purchase their policies online.There are also options for current customers to sign applications and makeonline payments.RESULTS:•Accommodates state law requirements (options change per state)•Added ability to quote and purchase online•Rolled out to 12 states with new states added as ready
    • 11. Red MangoRedmangousa.comGOAL:Give users a fun, simple experience – reflective of the Red Mango in-storeexperience, online – while providing easy navigation and the opportunity toengage with the brand through social media/sharable content.RESULTS:•Responsive Design•Full CMS Integration•Scalable for a fast-growing company•Bold Design
    • 12. Cheap CaribbeanCheapcaribbean.comGOAL:To convert beach lovers from researching available Caribbean & Mexicobeach vacation offers to booking their package, excursions and transfers onthe site. This includes aiding the traveler in determining the best destinationto meet their expectations and providing them a clear understanding of theservice, amenities and the experience that they are getting for the packagedeal they book.Increase percent of site bookings from 60% to 70% (vs call-in bookings).Double online booking conversion rates from .4% to .8%.RESULTS:•Time on site up from 3 minutes to 6 minutes•Online booking conversion rates from .4% to .8%.