Virtual Worlds Introduction Second Life And Beyond4228
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    Virtual Worlds Introduction Second Life And Beyond4228 Virtual Worlds Introduction Second Life And Beyond4228 Presentation Transcript

    • Alja Sulčič (iAlja Writer) An Introduction to Virtual Worlds Second Life and Beyond
    • Virtual worlds defined
    • A virtual world is a computer-based simulated environment intended for its users to inhabit and interact via avatars. Wikipedia
    • Virtual worlds: evolving from ‣ social networks ‣ online games ‣ simulations ... towards a 3D Web?
    • World of Warcraft is a very popular massively multiplayer online role-playing game (MMOG) that takes place in a fantasy virtual world...
    • ... but there are also more realistic virtual worlds, which don’t focus on gaming. These virtual worlds can be used as effective real-life communication, business, education and social tools.
    • ... let’s see why and how!
    • Living a Second Life
    • Second Life is one of the most talked about non-gaming virtual worlds right now... ... let’s see how it works!
    • Users download the Second Life client to enter the virtual world
    • Client/Server architecture The open source client connects to Second Life servers... ... that do most of the maths for the client.
    • Makers of Second Life Second Life servers are hosted by one company: ‣ SL development ‣ SL “central bank” ‣ SL “law” makers and enforcers ‣ financed by users purchasing virtual land on LL servers
    • ... but it’s the residents that make the world come alive!
    • User Stats > 5 million unique residents > 1,5 million logged in the last 60 days ≈ 40 000 users in-world at any time > 90 000 premium residents Demographics all users must be over 18* average age 33 43 % female users active users: 44 % EU, 26 % USA http://ialja.blogspot.com13 to 17 can use a more secure version of SL: Teen Second Life * teens from the age
    • Residents have different tools within Second Life...
    • Communication tools in private (Instant Messages -IM) - or - in public verbally (places or group IM) (text or/and voice chat) - and - non-verbally (visual appearance, proxemics, gestures and animations)
    • Tools for travel You can walk and fly... ... or teleport anywhere in an instant!
    • Tools for creating and shaping the world //pic ‣ 3D prim building ‣ Linden Scripting Language ‣ texture, sound and animation import
    • Berkman Sandbox Abbots Aerodrome Virtual Morocco Second Life Second House of Sweden is a user-created world! Teaching Little Roma International Spaceflight Museum
    • “You create it, you own it.” ... users retain full IP rights over content they create in Second Life
    • ... but what can we do with our Second Life?
    • Living a Second Life: Business
    • Linden Dollars Second Life currency real money trading (RMT) US$ L$ (1 US$ ≈ 270 L$) L$ can be used on the web or in-world
    • Business opportunities (for individuals and companies) ‣ selling virtual goods (C2C, B2C, B2B), ‣ building communities, ‣ costumer support, ‣ training & research, ‣ public relations, ‣ marketing, ‣ events, ... ‣ gambling
    • Economy stats (June 2007) > 400 residents had a monthly income over 2 000 US$ > 300 000 residents spent money in-world Lindex Virtual Currency Exchange almost 7 million US$ exchanged
    • Real companies in Second Life Nissan Altima Island
    • Living a Second Life: Education
    • Harvard Law School Many educational institutions already have their virtual campuses Ohio University NMC Campus
    • There are courses being taught within Second Life on a variety of subjects: ‣ programming, ‣ natural sciences, ‣ economics, ‣ law, ‣ foreign languages, ‣ literature, Learning about cell structure within a 3D cell model ‣ art, ...
    • Second Life residents can attend a number of (often free) educational events: ‣ conferences, ‣ lectures, ‣ discussions, ‣ interviews, ‣ book readings, ....
    • Living a Second Life: Politics
    • Residents (and political parties/groups) use Second Life to express their political views
    • French elections National Front HQ: Contra National Front:
    • USA elections Candidates’ headquarters: Politics + business:
    • Living a Second Life: Media
    • SL has high media coverage
    • ... and its own media News sites: TV channels: Magazines: News agency:
    • Living a Second Life: Art & Architecture
    • Second Life hosts different art exhibitions...
    • Multimedia installation Architecture Machinima ... and is a playground for artistic expression
    • Living a Second Life: Sports & Leisure
    • Residents also spend their time doing sports...
    • ... keep track of and experience real-life sports events...
    • ... or just have fun with their friends.
    • Virtual beyond Second Life
    • Second Life is just the tip of the iceberg ... and many more!
    • By the end of 2011, 80 % of active Internet users (and Fortune 500 enterprises) will have a “second life”, but not necessarily in Second Life. April 2007, Gartner Inc. 80 %
    • interested?
    • The best way to learn about virtual worlds is to try one!
    • see you in-world! Created by: Alja Sulčič (SL iAlja Writer) Disclaimer All the logos and trademarks that appear in this presentation are the property of their respective owners, who are not affiliated with the author. The views expressed by the author are her own and do not represent the views of the trademark owners.