Google authorship markup

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By adding your authorship to your content which you are publishing on your website, google authorship helps the user to find good and trustable content. To build ab a credibility and a well known "author name" add the rel=autho to your content.

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  • Credibility is vital for a client to figure out how trustable, useful or not trustable and useful a offer isIdentifying those credibility in the web is hard and more easy if you are already a big and well known brandAuthorship Markup allows us or the Author to directly being connected to what we are writing about.We will then be able to build up credibility for our brands if we always write awesome and interesting content and people who trust us will come back if our beautiful face pops up in the snippetWe are building our personal and trustable brand
  • Easy by linking your content to your GooglePlus Page or to a Bio Page on your website by using rel=me
  • Before I show you how to do it I want to speak about the Advantages
  • Pages using authorship markup are represented by a rich snippet in search resultsIt offers standard search result information plus rich media like a picture, a link to the authors google+ profile structured data from G+ and links to more work by the author
  • We will probablyimprove our rankings. Authorship offers another algorithm element to better serve search and it will be noticeable in instances where useful but low ranking.
  • Search is becoming more social by combining both social search and regular search. Reputation lies more on a individual rather then on a company or specific site
  • Often Sites with strong content are not ranking well but sites with crappy content does because of a better link profile, SEO etc.. Authorship markup helps google to modernize their algorythm and pull the data authors data into the search results. For ExampleCharles Dickens is writing every week 10 short stories and publish them on the web by having his authorship tagged Google will notice that a lot of people are reading his different articles and he gets more and more credibility which google will consider in the search
  • We as a SEO have helped to struggle Google to find the best sites by manipulating links like hellSo Google have needed to find a way to provide people with the ability to improve the quality of a link, to verify that links are trust-worthy. I belive if we ask somebody for a link and he sees if we are trustable or not it probably doesn’t cost us anything
  • This study from Nielsen strongly backs this up, with 90 percent of people trusting recommendations from people they know. In comparison, only 41 percent trust search engine results!
  • Google wants to know that your account is legit. Make sure you`re using the same email address as the email address of your website
  • Google wants to know that your account is legit. Make sure you`re using the same email address as the email address of your website
  • Link from your content to your google+ profileFrom the byline or author box at the bottom of your post, link to your google= profile, adding “rel=author in the linkRel=me link to your bio on your site
  • Google authorship markup

    1. 1. Authorship is credibility Björn Beth 03.05.2012
    2. 2. Google Authorship• Credibility is vital for a client to figure out how trustable, useful or not trustable and useful a offer is• Identifying those credibility in the web is hard and more easy if you are already a big and well known brand• Authorship Markup allows us or the author to directly being connected to the stuff we are writing about.• We will then be able to build up credibility for our brands if we always write awesome and interesting content and people who trust us will come back if our beautiful face pops up in the snippet• We are building our personal and trustable brand
    3. 3. Google Authorship Rel=author
    4. 4. Google Authorship Advantages
    5. 5. Google Authorship1. Rich snippet in search results
    6. 6. Google Authorship2. Better Ranking
    7. 7. Google Authorship3. Search is becoming more social
    8. 8. Google Authorship4. It adds fuel to the flames
    9. 9. Google Authorship5. Linkbuilding is getting easier
    10. 10. Google Authorship Some Proof
    11. 11. Google Authorship• A Search Metrics study published in late April 2012 illustrates that approximately 17 percent of search queries included at least a single instance of authorship markup within the first 100 search results. A million keywords were analyzed and more than 170,000 of them offered rich snippets somewhere on the first 10 SERPs.• The Number of clicks increased by 150% once the rich snippet was added.
    12. 12. Google Authorship
    13. 13. Google Authorship How to do it
    14. 14. Google Authorship 1. Verify your Email
    15. 15. Google Authorship 2. Link from your Google+ profile to your content
    16. 16. Google Authorship 3. Link from your content to your Google+ profile
    17. 17. Google Authorship Questions
    18. 18. Google Authorship1. Which impacts will have it on the job market? Will MVF and every other Company just hiring content manager with a higher social profile in future?2. Does Google wants acctually push their Google+ plattform to become more power than Facebook?3. How is our link strategy looking in 1 year?4. As it is still a beta version, which Improvements do you expect in future?
    19. 19. Google Authorship Thank you
    20. 20. Google Authorship| Sources • Clickz.com|http://www.clickz.com/clickz/column/2171491/authorship -markup-enhances-seo • Searchenginewatch.com| http://searchenginewatch.com/article/2170855/6-Ways-to-Boost- Your-Rankings-Using-Google- Authorship?utm_source=twitterfeed&utm_medium=twitter • Blog.kissmetrics.com| http://blog.kissmetrics.com/google-authorship/ • Seomoz.com| http://www.seomoz.org/blog/authorship-google-plus- link-building

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