Twitter 101


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A presentation from Matt Haynes prepared for and presented to clients to share best practices around etiquette and engagement on Twitter.

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Twitter 101

  1. 1. 1How to Tweet, Retweet and EngageTwitter 101Created by the @WaggenerEdstromMicrosoft Digital & Social Strategies Team
  2. 2. 2Reading Your Twitter StreamYour homepage contains a stream of Tweets posted by the users you “follow.” Hover over any Tweetyou see in your stream to retweet (RT), reply, favorite, or expand the Tweet to see a conversation.THE BASICS• Compose a new Tweet.• Create a directmessage or Twitter list.• Edit your profile.• Reply and retweet (afterhovering over a Tweet).• See what’s trending.
  3. 3. 3Content RelevancyKnow what you want to say, how you’re going to say it, and who you’re going to say it to – in 140characters or less.DO THISDON’T DO THISTHE BASICS• Don’t use ALL CAPS.• Don’t use txt speak.• Tweets should be 100-20characters to leave roomfor readers to RT.
  4. 4. 4@reply to Reach Specific UsersUsing “@” before a username will send the Tweet directly to that user, like an instant message. This iscalled a “mention.”ADVANCED TIPS• Place a period (.) in front of @replies tomake the Tweet appear in others’streams. Otherwise, the Tweet is onlyseen by those following you and the otheruser.• Use “CC: @username” to loop anotheruser into the Tweet (like CC in email).• Use “via @username” to cite the source ofyour Tweet.
  5. 5. 5Retweet to Share InformationRetweeting is sharing another user’s Tweet with your followers. A retweet will show up directly in yourTwitter stream. “RT” is shorthand for “retweet.”ADVANCED TIPS• MT = modified Tweet.Use this to indicateyou’ve modified theTweet instead of directlyretweeting it.
  6. 6. 6Retweet vs. @replyReplies are active, while retweets are passive. @reply to directly connect with a user and add yourown thoughts or opinions. Use the retweet button to automatically share a user’s Tweet, withoutadding commentary.
  7. 7. 7Sending Direct MessagesA direct message (DM) is a private message seen only by you and the recipient. Here’s how to usethis private conversational tool:THE BASICS• DM = direct message• You can only send a DM to auser who follows you.• Reserve DMs for usersyou’re comfortable with.
  8. 8. 8Using #hashtagsHashtags link together Tweets from around the globe that share the same subject.THE BASICS• Hashtags “trend” due to frequent usewithin a short period of time.• Use no more than two hashtags perTweet.• Be sure to check that your hashtaghas activity around it.
  9. 9. 9Creating a ListOrganize your followers into “lists,” which provide different, curated news streams instead of a singlefeed. Here’s how:ADVANCED TIP• Use free apps like TweetDeck orHootSuite to further organize andtrack users.THE BASICS• Users are notified when you addthem to a list, so be mindful ofwhat you name it.• If you make your list “private,” itwill only be visible to you, and listmembers won’t be notified.
  10. 10. 10URL ShortenersA URL shortener is a website or app that shortens your long URL, creating a small link that leavesmore room for Tweet content. Bitly and TinyURL are popular options.THE BASICS• Copy and paste your URL to theURL shortener page, then click“shorten.”• Copy your new, shorter link, thenpaste to your Tweet.ADVANCED TIP• URL shorteners can also trackhow many people click on yourlink.
  11. 11. 11Why You Should TweetTwitter is where you can build your network, establish your credibility, and talk with major influencers.Be brave when engaging with other users. If they are following you, they want to hear from you.Created by the @WaggenerEdstrom Microsoft Digital & SocialStrategies Team.