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PR News Digital PR Summit David Patton

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CONTENT MARKETING: Socialize your Content and Reshape the Role of PR

CONTENT MARKETING: Socialize your Content and Reshape the Role of PR

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  • 1. CONTENT MARKETING:Socialize your Content and Reshape the Role of PR David A. Patton Editor-in-Chief Waggener Edstrom Worldwide @davidpatton#DigitalPR 1
  • 2. There are no boring subjects, just poorly toldstories, disinterested audiences and lame content. #DigitalPR
  • 3. #DigitalPR
  • 4. Web site Blog Twitter Facebook Pinterest LinkedIn Email marketing Slideshare Instagram YouTube Google+ Foursquare Yelp Google Places Vine Tumblr Tripadvisor#DigitalPR Urbanspoon
  • 5. YOU ARE A PUBLISHERStart thinking like oneStart acting like one #DigitalPR
  • 6. START WITHTHE AUDIENCE #DigitalPR
  • 7. TELL A STORY #DigitalPR
  • 8. REUSEREPEATREIMAGINE #DigitalPR
  • 9. UNDERSTANDWHETHER IT ISWORKING #DigitalPR
  • 10. You’re a publisher,act like oneKnow your audienceBe a great storytellerThink beyond textBe a tough editorTrack performance #DigitalPR
  • 11. THANK YOU © 2013 Waggener Edstrom Worldwide Inc. All Rights Reserved.