Transcript of "NABPAC Generational Marketing Strategies"
This Isn’t Your Father’s Oldsmobile: Planning Ahead For Soliciting a New Generation Of Donors<br />Multi-Generational Workforce Channel Marketing Strategies<br />Suzanne Zurn, VP Digital Consulting<br />Waggener Edstrom Worldwide<br />Presentation delivered to theNational Association of Business Political Action Committee’sPAC Management Conference<br />Washington, DC | July 27, 2011<br />
28<br />LEARN MORE<br />Pew Research Center Report “Millennials: A Portrait of Generation Next,” 2009<br />Harvard Business Review, “Are Your Ready to Manage Five Generations,” Oct 2009<br />Jive study conducted by Penn Schoen Berland,May 2011<br />NetProspex Social Business Report, Summer 2011<br />Center for Creative Leadership, “Emerging Leaders Research Survey Summary Report,” 2003<br />Chronicle of Philanthropy, “Fund Raising’s Generational Divide,” June 5, 2007<br />
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