Global Recruitment in a Digital WorldPresentation Transcript
Global Recruitment in a Digital World PAULA GREEN, WAGGENER EDSTROM paulajgreen
72% of internet population is active in a social network 31% jobseekers now use social media in job searches (UK)
SEO Digital Strategy Facebook, Twitter, YouTube WE Careers Blog WaggenerEdstrom.com LinkedIn Custom Company SEM
WE CAREERS WEBPAGE STATS 800% INCREASE IN UNIQUE VISITORS 2009-2010 TOP REFERRAL SOURCES: 2009 TopUSAToday.com 2010 2011
ENGAGEMENT AND INFLUENCE How do people interpret your story and can you control the message?
ARE WE ALL LOOKING FOR THE SAME PERSON ?
YOUR AUDIENCE INFLUENCE ENGAGEMENT INFORMATION Present Employees Vision Reputation ‘Experience’ Environment Global Mobility (grow your own) Employee content (employee influence) Opp & Dev Pre-Employment Passive & Active Brand Messaging Community Creation Content/Information Reputation Opp & Dev Post–Employment Community Creation (Alumni's etc) Reputation Growth & Good news Employee Relationships Referrals
Forums. My boss. My mum. Bloggers. Friends. Social life. Twitterers. Facebook. Colleagues. Future employers.
Colleagues. My Partner. Breaking industry news. Online subscriptions. Maybe Twitterers. LinkedIn. Future employers?.
YOUR VEHICLE Agencies Fishing from Similar Pools Third Party Sellers Global Reach Limited Cost In-House Cost Global Reach Direct Link to Selling Proposition Use of Media – (print etc. limited shelf life) Scale & Volume Challenges Outsourcing Able to Flex to Scale & Volume Cost Loss of Personal Touch Geography Online Inexpensive Global Reach Passive & Active Candidates Automated Process Back end administration
YOUR ONLINE STORY What you can control What you can’t control Social media communities 3rd party vendor messaging 3rd party forum sites (glass door, etc.) Corporate Website and corporate digital tools Twitter, Facebook and job board messaging Blogs
CONTROL IN A VIRTUAL WORLD (i.e. what can you do?) Provide vehicles for interaction & connection Positively influence & message that community with good stories Use ‘fans’ as spokespeople (e.g., employees, managers, senior execs) Provide a highly interactive, highly individual approach for that ‘individual experience’ with your company Reduce costs using a scatter net approach to aid your investment in shaping and narrowing the type of people you are really interested in Self regulation – fear of the written word pushes us to want to regulate and eradicate Measure & monitor communication
Provides the ability to monitor Twitter activity around your brand and / or industry issues
Understand the relevancy / reach of your brand in the twitter-sphere
Monitor activity for positive / negative sentiment around your brand or industry
Ability to drill down into individual tweets to read what is being said / passed around by the top influencers in your field
EMBRACING DIGITAL Information is critical (live, new, fresh, updated, evolving content of who you are & why you are great) Build your online content and interaction with your intended audience, it could be a key decision-point for someone pressing the ‘apply’ key Emerging markets will need different approaches Corporate & Social responsibility (how do you make that come alive rather than words on a website---we know it’s a decision pointer for gen y)
GET IN TOUCH firstname.lastname@example.org @PaulaJGreen