YOUR VEHICLE<br />Agencies<br />Fishing from Similar Pools<br />Third Party Sellers<br />Global Reach Limited<br />Cost<br />In-House<br />Cost<br />Global Reach <br />Direct Link to Selling Proposition<br />Use of Media – (print etc. limited shelf life)<br />Scale & Volume Challenges<br />Outsourcing<br />Able to Flex to Scale & Volume<br />Cost<br />Loss of Personal Touch<br />Geography<br />Online<br />Inexpensive<br />Global Reach<br />Passive & Active Candidates<br />Automated Process<br />Back end administration<br />
YOUR ONLINE STORY<br />What you can control<br />What you can’t control<br />Social media communities<br />3rd party vendor messaging<br />3rd party forum sites (glass door, etc.)<br />Corporate Website and corporate digital tools <br />Twitter, Facebook and job board messaging<br />Blogs<br />
CONTROL IN A VIRTUAL WORLD (i.e. what can you do?)<br />Provide vehicles for interaction & connection<br />Positively influence & message that community with good stories<br />Use ‘fans’ as spokespeople (e.g., employees, managers, senior execs)<br />Provide a highly interactive, highly individual approach for that ‘individual experience’ with your company<br />Reduce costs using a scatter net approach to aid your investment in shaping and narrowing the type of people you are really interested in<br />Self regulation – fear of the written word pushes us to want to regulate and eradicate<br />Measure & monitor communication<br />
MEASUREMENT<br /><ul><li>Provides the ability to monitor Twitter activity around your brand and / or industry issues
Understand the relevancy / reach of your brand in the twitter-sphere
Monitor activity for positive / negative sentiment around your brand or industry
Ability to drill down into individual tweets to read what is being said / passed around by the top influencers in your field</li></li></ul><li>EMBRACING DIGITAL<br />Information is critical (live, new, fresh, updated, evolving content of who you are & why you are great)<br />Build your online content and interaction with your intended audience, it could be a key decision-point for someone pressing the ‘apply’ key<br />Emerging markets will need different approaches <br />Corporate & Social responsibility (how do you make that come alive rather than words on a website---we know it’s a decision pointer for gen y)<br />
GET IN TOUCH<br />firstname.lastname@example.org<br />@PaulaJGreen<br />
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