Austin Digital Experiment - Atx influence
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Austin Digital Experiment - Atx influence



Presentation from the Waggener Edstrom Austin office’s Open House event on the Influencer Multiplier

Presentation from the Waggener Edstrom Austin office’s Open House event on the Influencer Multiplier



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Austin Digital Experiment - Atx influence Austin Digital Experiment - Atx influence Presentation Transcript

  • Influence Multiplier MethodologyA quantitative and qualitative methodology was created toidentify Influence Multipliers. This method included thefollowing steps: Search for bloggers that are discussing live music in Austin. Follow their social network links (blogrolls, connections, followers, etc.) to identify additional potential Influential Multipliers. Perform quantitative assessment of their influence. Summarize blogging topics, audience and blog statistics, in terms of Reach, Amplification, and Engagement in individual Multiplier Profiles. 2
  • Austin Eavesdropper – Music &, Tolly Moseley Statistics 937 Fans Reach 1.61 Engagement 1.36 3,141 Followers Total Score 3.00 586 Followers Blog posts per month 15 @TollyM Comments per blog 7 post o Audience: Austin residentsOfficially, I write food & drink stories, and and bloggersinterviews with artists and eco/green o Topics: Arts & Culturetypes. Unofficially, I write about anythingthat intrigues me, and have covered local o Notes: Named 2011 “Best Local Blog” by The Austintransportation methods as well as drag Chroniclequeens with equal fervor. 3
  • Republic of Austin – Music & Statistics 4,194 Fans Reach 1.73 Engagement 1.12 3,889 Followers Total Score 2.85 @ATX4U Blog posts per month 10 Comments per blog 3 postLaunched in June 2009, Republic of o Audience: Austin communityAustin is an award-winning multi-channel o Topics: Music & Culturewebsite that creates community around o Notes: Winner, Texas Sociallife, music, and culture in Austin. Written Media Award 2011. Votedby folks in our 20′s and 30′s, we hope to Best Local Blog 2010 bybe the voice of the creative class and readers of the Austinshare our love of Austin with the world. Chronicle 4
  • Austinist – Music & Statistics 5,088 Fans Reach 1.98 Engagement 0.28 18,671 Followers Total Score 2.28 @Austinist Blog posts per month 40 Comments per blog 2 post o Audience: Austin community o Topics: Music & Culture o Notes: Consistently updatedYour daily fix for Austin with live music andculture, news, food, and more entertainment information 5
  • Austin Vida – Latino Lifestyle & Statistics 1,876 Fans Reach 1.70 Engagement 1.67 2,077 Followers Total Score 3.37 @AustinVida Blog posts per month 14 Comments per blog - post o Audience: Austin Latino communityThe online, English-language publication o Topics: Lifestyle & Culturecovers the local Latino music scene aswell as touring Latin music acts playing in o Notes: Started as a magazine, launched as anAustin. online publication in 2009 6
  • Do512 Blog – Local Events Statistics 28,537 Fans Reach 1.97 Engagement 1.67 18,137 Followers Total Score 3.66 @Do512 Blog posts per month 30+ Comments per blog - post o Audience: Austin young adult communityDo512 is the best place to find out about o Topics: Events, music, artall the great stuff happening aroundAustin. Tons of happy o Notes: Posts hundreds of events weekly, frequent tickethours, music, arts, and entertainment giveawaysevents posted weekly. 7