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Cows Chickens and You - Association of Corporate Contributions Professionals LEADS
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Cows Chickens and You - Association of Corporate Contributions Professionals LEADS

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Katie Ford and Jason Moriber presentation from Association of Corporate Contributions Professionals LEADS meeting in Torrance, CA

Katie Ford and Jason Moriber presentation from Association of Corporate Contributions Professionals LEADS meeting in Torrance, CA

Published in: Business, Technology

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Transcript

  • 1. Cows, Chickens, …and YOU1
  • 2. 2
  • 3. The Not-So-Ideal Scenario!3
  • 4. The Ideal Scenario!4
  • 5. Pundits Social-Sharers Content5
  • 6. “ It would take an army of employees to talk with all your fans and followers every day.” - Howie G, Sky Pulse Media (social media blogger) Not everyone has these kinds of resources…6
  • 7. Key Take-Aways: • Know your audience • Create interesting content • Design for the cows • Monitor the chickens • Adjust accordingly7
  • 8. Who is doing this well? Who is not doing this well?8
  • 9. 7th Generation9
  • 10. Burt’s Bees10
  • 11. Not so well?11
  • 12. McDonald’s #McDStories12
  • 13. Coke, WWF, White Can13
  • 14. Key Take-Aways: • Know your audience • Create interesting content • Design for the Cows • Monitor the Chickens • Adjust accordingly14
  • 15. Thoughts?15
  • 16. Thank You!16