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Cows,    Chickens,    …and YOU1
2
The Not-So-Ideal Scenario!3
The Ideal Scenario!4
Pundits    Social-Sharers                               Content5
“ It would take an army of      employees to talk with all your      fans and followers every day.”               - Howie ...
Key Take-Aways:    •   Know your audience    •   Create interesting content    •   Design for the cows    •   Monitor the ...
Who is doing      this well?      Who is not    doing this well?8
7th Generation9
Burt’s Bees10
Not so well?11
McDonald’s #McDStories12
Coke, WWF, White Can13
Key Take-Aways:    •   Know your audience    •   Create interesting content    •   Design for the Cows    •   Monitor the ...
Thoughts?15
Thank You!16
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Cows Chickens and You - Association of Corporate Contributions Professionals LEADS

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Katie Ford and Jason Moriber presentation from Association of Corporate Contributions Professionals LEADS meeting in Torrance, CA

Published in: Business, Technology
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Transcript of "Cows Chickens and You - Association of Corporate Contributions Professionals LEADS "

  1. 1. Cows, Chickens, …and YOU1
  2. 2. 2
  3. 3. The Not-So-Ideal Scenario!3
  4. 4. The Ideal Scenario!4
  5. 5. Pundits Social-Sharers Content5
  6. 6. “ It would take an army of employees to talk with all your fans and followers every day.” - Howie G, Sky Pulse Media (social media blogger) Not everyone has these kinds of resources…6
  7. 7. Key Take-Aways: • Know your audience • Create interesting content • Design for the cows • Monitor the chickens • Adjust accordingly7
  8. 8. Who is doing this well? Who is not doing this well?8
  9. 9. 7th Generation9
  10. 10. Burt’s Bees10
  11. 11. Not so well?11
  12. 12. McDonald’s #McDStories12
  13. 13. Coke, WWF, White Can13
  14. 14. Key Take-Aways: • Know your audience • Create interesting content • Design for the Cows • Monitor the Chickens • Adjust accordingly14
  15. 15. Thoughts?15
  16. 16. Thank You!16
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