Empowering a Professional Brand: SlideShare Pro Case StudyPresentation Transcript
EmpoweringLiz Ngonzi’sPersonal Brand withSlideShare Pro
>> 4 years old>> 13 years at the United Nations International School
10in Corporate Americaadvising large corporationsand SMEs on how they can yearsleverage technology to betterengage their customers anddevelop internal efficiencies
For the past eight years, I’ve assisted non-profits and entrepreneurs, primarily through the development ofFUNDRAISING MARKETING STRATEGIC CAMPAIGNS CAMPAIGNS PLANNING SESSIONS
Teaching non-profits how to online experiences
use social media for smaller organizations and entrepreneurs who lack big development budgets or in-house expertise to create slick websites
LEVERAGE FREEOR LOST-COST SOCIAL MEDIA OUTLETS TO increase their online footprints 01 increase engagement 02 drive traffic to their sites 03
“ I came to SlideShare because I’d fired my Web “ development company.I wanted to create differentfootprints around the Web.
I signed up for a freeSlideShare account,and realized the onlyway to share huge filesquickly with clients wasto upgrade to a >>>> PRO ACCOUNT
the SLIDESHARE PRO features provided me with>> the ability to track my content metrics>> privately share large files with clients and students>> upload my videos and documents in one place
SlideShare is like a “ mini website to showcase my work that’s highly trafficked and well organized. I realized that I don’t need those Web “ development guys anymore.
PROBLEMI needed to share my decks with theorganizers of a conference in SouthAfrica, but my decks tend to be largefiles with lots of photos and video, soI realized that email wouldn’t work.
SOLUTIONI decided to uploadeverything to SlideShare.
PROBLEMI didn’t want the contentpublished before the conference.
SOLUTIONUsing SlideShare Pro, I was ableto publish the content privatelyand send the conferenceorganizers a “secret” URL link.
When I was ready, I changed the decks to be availablepublicly, and provided attendees with the URLs duringmy presentations, so they would be able toVIEWDOWNLOADAND SHARE them at their convenience
SLIDESHARE PRO’Sintegration of video’s into myslide deck is quite useful. I can provideaudiences who access my slides with a richer experience.
“ I believe that the more content you put out there, the more opportunities come to you. It’s engaging for people “ to see what you do.
With SlideShare Analytics USE THE DATA ABLE TO GAUGE ABLE TO GAUGE TO DETERMINETHE POPULARITY OF THE POPULARITY OF WHERE TO TARGET SPECIFIC DECKS SPECIFIC DECKS MARKETING EFFORTS
Have boosted the number of visits I’ve receivedand the interaction users have with my content.
Met with organizers of tech conference in Africa who attendedmy panel presentation at SXSW. I demonstrated my expertiseand showcased my presentations in real-time by sharing a linkto a couple of SlideShare decks with the organizers.
They emailed me the next dayand booked me for a few slots to speakin their conferences.
empowering the average user refer organizers to my SlideShare page for examples of my work. host my bio on my SlideShare page integrated a lot of my SlideShare content into my own website: LizNgonzi.SquareSpace.com
Want to GO PRO?>> Research the SlideShare blog for examples of effectivepresentations and online branding techniques.>> Go through the “Slides That Rock” page to see whatfonts, colors and techniques are recommended>> Receive updates about new content uploaded by peopleyou follow to find new ideas and presentation techniques.
Want to GO PRO?>> Effectively differentiate yourself in the saturated jobmarketplace with SlideShare’s Visual Resume.>> Keep your presence updated with new content so thatfollowers and new visitors have a reason to come back.
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