Empowering a Professional Brand: SlideShare Pro Case Study

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How Elizabeth Ngonzi uses SlideShare Pro to empower her professional brand. http://pro.slideshare.net …

How Elizabeth Ngonzi uses SlideShare Pro to empower her professional brand. http://pro.slideshare.net

Full text of the case study http://blog.slideshare.net/2012/04/10/liz-ngonzi-building-a-professional-platform-with-slideshare-pro/

Liz' SlideShare
http://www.slideshare.net/ElizabethNgonzi

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  • 1. EmpoweringLiz Ngonzi’sPersonal Brand withSlideShare Pro
  • 2. >> 4 years old>> 13 years at the United Nations International School
  • 3. 10in Corporate Americaadvising large corporationsand SMEs on how they can yearsleverage technology to betterengage their customers anddevelop internal efficiencies
  • 4. For the past eight years, I’ve assisted non-profits and entrepreneurs, primarily through the development ofFUNDRAISING MARKETING STRATEGIC CAMPAIGNS CAMPAIGNS PLANNING SESSIONS
  • 5. Teaching non-profits how to online experiences
  • 6. use social media for smaller organizations and entrepreneurs who lack big development budgets or in-house expertise to create slick websites
  • 7. LEVERAGE FREEOR LOST-COST SOCIAL MEDIA OUTLETS TO increase their online footprints 01 increase engagement 02 drive traffic to their sites 03
  • 8. “ I came to SlideShare because I’d fired my Web “ development company.I wanted to create differentfootprints around the Web.
  • 9. I signed up for a freeSlideShare account,and realized the onlyway to share huge filesquickly with clients wasto upgrade to a >>>> PRO ACCOUNT
  • 10. the SLIDESHARE PRO features provided me with>> the ability to track my content metrics>> privately share large files with clients and students>> upload my videos and documents in one place
  • 11. SlideShare is like a “ mini website to showcase my work that’s highly trafficked and well organized. I realized that I don’t need those Web “ development guys anymore.
  • 12. PROBLEMI needed to share my decks with theorganizers of a conference in SouthAfrica, but my decks tend to be largefiles with lots of photos and video, soI realized that email wouldn’t work.
  • 13. SOLUTIONI decided to uploadeverything to SlideShare.
  • 14. PROBLEMI didn’t want the contentpublished before the conference.
  • 15. SOLUTIONUsing SlideShare Pro, I was ableto publish the content privatelyand send the conferenceorganizers a “secret” URL link.
  • 16. When I was ready, I changed the decks to be availablepublicly, and provided attendees with the URLs duringmy presentations, so they would be able toVIEWDOWNLOADAND SHARE them at their convenience
  • 17. SLIDESHARE PRO’Sintegration of video’s into myslide deck is quite useful. I can provideaudiences who access my slides with a richer experience.
  • 18. “ I believe that the more content you put out there, the more opportunities come to you. It’s engaging for people “ to see what you do.
  • 19. With SlideShare Analytics USE THE DATA ABLE TO GAUGE ABLE TO GAUGE TO DETERMINETHE POPULARITY OF THE POPULARITY OF WHERE TO TARGET SPECIFIC DECKS SPECIFIC DECKS MARKETING EFFORTS
  • 20. Have boosted the number of visits I’ve receivedand the interaction users have with my content.
  • 21. Met with organizers of tech conference in Africa who attendedmy panel presentation at SXSW. I demonstrated my expertiseand showcased my presentations in real-time by sharing a linkto a couple of SlideShare decks with the organizers.
  • 22. They emailed me the next dayand booked me for a few slots to speakin their conferences.
  • 23. empowering the average user refer organizers to my SlideShare page for examples of my work. host my bio on my SlideShare page integrated a lot of my SlideShare content into my own website: LizNgonzi.SquareSpace.com
  • 24. Want to GO PRO?>> Research the SlideShare blog for examples of effectivepresentations and online branding techniques.>> Go through the “Slides That Rock” page to see whatfonts, colors and techniques are recommended>> Receive updates about new content uploaded by peopleyou follow to find new ideas and presentation techniques.
  • 25. Want to GO PRO?>> Effectively differentiate yourself in the saturated jobmarketplace with SlideShare’s Visual Resume.>> Keep your presence updated with new content so thatfollowers and new visitors have a reason to come back.
  • 26. Want to go Pro?Sign up forSlideShare Pro.