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EmpoweringLiz Ngonzi’sPersonal Brand withSlideShare Pro
>> 4 years old>> 13 years at the United Nations     International School
10in Corporate Americaadvising large corporationsand SMEs on how they can                                yearsleverage tec...
For the past eight years, I’ve assisted non-profits and entrepreneurs, primarily through the development ofFUNDRAISING     ...
Teaching non-profits how to                             online  experiences
use      social media      for smaller organizations and      entrepreneurs who lack big      development budgets or in-ho...
LEVERAGE FREEOR    LOST-COST SOCIAL      MEDIA OUTLETS TO     increase their online footprints   01     increase engagemen...
“ I came to SlideShare            because I’d fired my Web “            development company.I wanted to create differentfoo...
I signed up for a freeSlideShare account,and realized the onlyway to share huge filesquickly with clients wasto upgrade to ...
the                SLIDESHARE PRO                    features provided me with>> the ability to track my content metrics>>...
SlideShare is like a               “ mini website to showcase my                work that’s highly trafficked             ...
PROBLEMI needed to share my decks with theorganizers of a conference in SouthAfrica, but my decks tend to be largefiles wit...
SOLUTIONI decided to uploadeverything to SlideShare.
PROBLEMI didn’t want the contentpublished before the conference.
SOLUTIONUsing SlideShare Pro, I was ableto publish the content privatelyand send the conferenceorganizers a “secret” URL l...
When I was ready, I changed the decks to be availablepublicly, and provided attendees with the URLs duringmy presentations...
SLIDESHARE PRO’Sintegration of      video’s into myslide deck is quite useful. I can provideaudiences who access my slides...
“ I believe that the more content you put out there, the more opportunities come to you. It’s engaging for people         ...
With SlideShare Analytics                                          USE THE DATA ABLE TO GAUGE       ABLE TO GAUGE         ...
Have boosted the number of visits I’ve receivedand the interaction users have with my content.
Met with organizers of tech conference in Africa who attendedmy panel presentation at SXSW. I demonstrated my expertiseand...
They emailed me the     next dayand booked me for a few slots to speakin their conferences.
empowering the       average user                 refer organizers to my SlideShare                 page for examples of m...
Want to        GO PRO?>> Research the SlideShare blog for examples of effectivepresentations and online branding technique...
Want to        GO PRO?>> Effectively differentiate yourself in the saturated jobmarketplace with SlideShare’s Visual Resum...
Want to go Pro?Sign up forSlideShare Pro.
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Empowering a Professional Brand: SlideShare Pro Case Study

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How Elizabeth Ngonzi uses SlideShare Pro to empower her professional brand. http://pro.slideshare.net

Full text of the case study http://blog.slideshare.net/2012/04/10/liz-ngonzi-building-a-professional-platform-with-slideshare-pro/

Liz' SlideShare
http://www.slideshare.net/ElizabethNgonzi

Published in: Technology, Business

Transcript of "Empowering a Professional Brand: SlideShare Pro Case Study"

  1. 1. EmpoweringLiz Ngonzi’sPersonal Brand withSlideShare Pro
  2. 2. >> 4 years old>> 13 years at the United Nations International School
  3. 3. 10in Corporate Americaadvising large corporationsand SMEs on how they can yearsleverage technology to betterengage their customers anddevelop internal efficiencies
  4. 4. For the past eight years, I’ve assisted non-profits and entrepreneurs, primarily through the development ofFUNDRAISING MARKETING STRATEGIC CAMPAIGNS CAMPAIGNS PLANNING SESSIONS
  5. 5. Teaching non-profits how to online experiences
  6. 6. use social media for smaller organizations and entrepreneurs who lack big development budgets or in-house expertise to create slick websites
  7. 7. LEVERAGE FREEOR LOST-COST SOCIAL MEDIA OUTLETS TO increase their online footprints 01 increase engagement 02 drive traffic to their sites 03
  8. 8. “ I came to SlideShare because I’d fired my Web “ development company.I wanted to create differentfootprints around the Web.
  9. 9. I signed up for a freeSlideShare account,and realized the onlyway to share huge filesquickly with clients wasto upgrade to a >>>> PRO ACCOUNT
  10. 10. the SLIDESHARE PRO features provided me with>> the ability to track my content metrics>> privately share large files with clients and students>> upload my videos and documents in one place
  11. 11. SlideShare is like a “ mini website to showcase my work that’s highly trafficked and well organized. I realized that I don’t need those Web “ development guys anymore.
  12. 12. PROBLEMI needed to share my decks with theorganizers of a conference in SouthAfrica, but my decks tend to be largefiles with lots of photos and video, soI realized that email wouldn’t work.
  13. 13. SOLUTIONI decided to uploadeverything to SlideShare.
  14. 14. PROBLEMI didn’t want the contentpublished before the conference.
  15. 15. SOLUTIONUsing SlideShare Pro, I was ableto publish the content privatelyand send the conferenceorganizers a “secret” URL link.
  16. 16. When I was ready, I changed the decks to be availablepublicly, and provided attendees with the URLs duringmy presentations, so they would be able toVIEWDOWNLOADAND SHARE them at their convenience
  17. 17. SLIDESHARE PRO’Sintegration of video’s into myslide deck is quite useful. I can provideaudiences who access my slides with a richer experience.
  18. 18. “ I believe that the more content you put out there, the more opportunities come to you. It’s engaging for people “ to see what you do.
  19. 19. With SlideShare Analytics USE THE DATA ABLE TO GAUGE ABLE TO GAUGE TO DETERMINETHE POPULARITY OF THE POPULARITY OF WHERE TO TARGET SPECIFIC DECKS SPECIFIC DECKS MARKETING EFFORTS
  20. 20. Have boosted the number of visits I’ve receivedand the interaction users have with my content.
  21. 21. Met with organizers of tech conference in Africa who attendedmy panel presentation at SXSW. I demonstrated my expertiseand showcased my presentations in real-time by sharing a linkto a couple of SlideShare decks with the organizers.
  22. 22. They emailed me the next dayand booked me for a few slots to speakin their conferences.
  23. 23. empowering the average user refer organizers to my SlideShare page for examples of my work. host my bio on my SlideShare page integrated a lot of my SlideShare content into my own website: LizNgonzi.SquareSpace.com
  24. 24. Want to GO PRO?>> Research the SlideShare blog for examples of effectivepresentations and online branding techniques.>> Go through the “Slides That Rock” page to see whatfonts, colors and techniques are recommended>> Receive updates about new content uploaded by peopleyou follow to find new ideas and presentation techniques.
  25. 25. Want to GO PRO?>> Effectively differentiate yourself in the saturated jobmarketplace with SlideShare’s Visual Resume.>> Keep your presence updated with new content so thatfollowers and new visitors have a reason to come back.
  26. 26. Want to go Pro?Sign up forSlideShare Pro.
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