Webinar: New Digital Media Strategies For Increasing Audience Loyalty
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  • Skyword makes it easy for companies to create the depth and breadth of original content at scale that’s optimized for search and the social web.

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  • 1. The Leading Content Production Platform© 2012 Skyword Inc, Confidential. All rights reserved.New Digital Strategies To IncreaseAudience Reach & LoyaltyApril 24, 2013
  • 2. © 2012 Skyword Inc, Confidential. All rights reserved.The Leading Content Production PlatformToday’s PresentersMark JurkowitzAssociate Director, PEW Research CenterJulia WallaceMarket Vice President, Cox Media Group OhioYour ModeratorMichele AzanDirector Media Industry, Skyword2#SkyContent
  • 3. © 2012 Skyword Inc, Confidential. All rights reserved.The Leading Content Production PlatformAgenda3 Key trends in the media industry Disruptive forces shifting consumerbehavior Challenges to increasing audienceacquisition Redefining business models &partnerships Innovating new revenue streams#SkyContent
  • 4. © 2012 Skyword Inc, Confidential. All rights reserved.The Leading Content Production PlatformWho is SkywordAccelerate your digital transformationwith#SkyContent
  • 5. © 2012 Skyword Inc, Confidential. All rights reserved.The Leading Content Production Platform 5Mark JurkowitzAssociate DirectorThe Survival of theNewspaper Industry:Facts and insights fromPew Research Center#SkyContent
  • 6. © 2012 Skyword Inc, Confidential. All rights reserved.The Leading Content Production PlatformKey Trends Within Evolving Media LandscapeCause for Alarm In 2012, dailies lost 16print ad dollars for everydigital ad dollar gained Digital ad revenue grew byonly about 3% in 2012 New Orleans & the three-day-a-week phenomenon6#SkyContent
  • 7. © 2012 Skyword Inc, Confidential. All rights reserved.The Leading Content Production PlatformThe Disruptive Forces In Media7#SkyContentCause for Hope About 450 dailies now going thedigital pay route New revenue streams, including thedigital agency Warren Buffet: The oracle of Omaha’sbig bet on the industry
  • 8. © 2012 Skyword Inc, Confidential. All rights reserved.The Leading Content Production PlatformChallenges Facing Print Media Impact of the Digital Disruption 23% of adults read a print daily yesterday Number of people getting news on social networkingsites jumped up from 9% to 19% in 2 years 55% of NY Times readers use mostly online version8#SkyContent
  • 9. © 2012 Skyword Inc, Confidential. All rights reserved.The Leading Content Production PlatformNewspapers Diving into Digital Santa Rosa Press Democrat:– Projecting 60% growth of digital agency The Columbia Daily Herald:– Going from 1% to 15% digital revenue Deseret News:– Growing digital revenue at 44% a year9#SkyContent
  • 10. © 2012 Skyword Inc, Confidential. All rights reserved.The Leading Content Production PlatformHow To Launch The Digital Transformation Win the internal culture wars Develop philosophy of risk taking Maintain editorial quality10#SkyContent
  • 11. © 2012 Skyword Inc, Confidential. All rights reserved.The Leading Content Production Platform 11Julia WallaceMarket Vice PresidentNew Business ModelsNew PartnershipsNew Revenue Streams#SkyContent
  • 12. © 2012 Skyword Inc, Confidential. All rights reserved.The Leading Content Production PlatformThe Power of Legacy Brands Reaching 93% of the market every week Four daily newspapers The #1 CBS affiliate in the country The #1 radio station and only radio news stations Top local news websites12#SkyContent
  • 13. © 2012 Skyword Inc, Confidential. All rights reserved.The Leading Content Production PlatformInnovating For New Revenue Sources Digital is now our 4th platform Focused on the customer Changing the culture and expectations Partnering with and learning from others Out-sourcing and consolidating non-sales andcontent functions13#SkyContent
  • 14. © 2012 Skyword Inc, Confidential. All rights reserved.The Leading Content Production PlatformHow Media Companies Monetize Into Digital For advertisers, we sell audiences For advertisers, we sell solutions For other companies, we sell our services For readers, we are beginning to sell digital subscriptions14#SkyContent
  • 15. © 2012 Skyword Inc, Confidential. All rights reserved.The Leading Content Production PlatformKey Takeaways15Streamlineoperations √Create newcultureCreate NewRevenueStreamsIncreaseLoyalty#SkyContent
  • 16. © 2012 Skyword Inc, Confidential. All rights reserved.The Leading Content Production PlatformFor More Information Contact our guest speakers– Mjurkowitz@journalism.org– Julia.Wallace@coxinc.com Request a Skyword demonstration– Email us at learnmore@skyword.com Keep up to date on news from Skyword!– Blog at http://www.skyword.com/blog/– Facebook at http://www.facebook.com/skyword– Twitter @skyword– LinkedIn Groups – Look for Skyword16#SkyContent