A	
  Roadmap	
  for	
  Successfully	
  Crea5ng	
  
and	
  Amplifying	
  Great	
  Content	
  
	
  

	
  

#contentroadmap

...
WHO	
  

is	
  doing	
  content	
  well?	
  
#contentroadmap

©	
  2014	
  Skyword	
  Inc,	
  Confiden5al.	
  All	
  rights...
IBM’s	
  Midsize	
  Insider	
  

#contentroadmap

©	
  2014	
  Skyword	
  Inc,	
  Confiden5al.	
  All	
  rights	
  reserved...
Providing	
  IT	
  professionals	
  a	
  
deep	
  understanding	
  of	
  their	
  
community’s	
  struggles	
  and	
  
offe...
Purina	
  Petcentric	
  

#contentroadmap

©	
  2014	
  Skyword	
  Inc,	
  Confiden5al.	
  All	
  rights	
  reserved.	
  

...
Provide	
  inspiring	
  and	
  insighBul	
  
stories	
  for	
  those	
  either	
  
considering	
  pet	
  ownership	
  or	
...
HOW	
  

do	
  you	
  succeed?	
  
#contentroadmap

©	
  2014	
  Skyword	
  Inc,	
  Confiden5al.	
  All	
  rights	
  reserv...
REGISTER	
  
for	
  the	
  Jan	
  22	
  webinar	
  and	
  receive	
  
a	
  roadmap	
  for	
  success	
  
hQp://bit.ly/skyw...
Learn	
  More	
  
Follow	
  @Skyword	
  on	
  TwiQer	
  to	
  learn	
  more	
  
about	
  the	
  latest	
  in	
  content	
 ...
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Webinar Preview: A Roadmap for Successfully Creating and Amplifying Great Content

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Today’s best brands understand that digital is more than a collection of channels. Instead they embrace digital as a means to tell powerful stories that engage audiences, to build preference for their brand, to convert new customers, and to increase loyalty. But publishing and amplifying your brand story across digital requires a modern content strategy.

Attend and get a roadmap to successfully creating and amplifying your content!

During this webinar, MaryAnne Flynn, VP of Content Services at Skyword and Rich Ullman, VP of Marketing at Outbrain will provide a roadmap for successful digital storytelling. They will also review the major components of a winning content strategy, including tips for targeting, reaching, and engaging digital audiences.

We will share:

Insights into how businesses are growing by creating great content and amplifying its reach
The major components required for building a modern content strategy
A personalized roadmap for success, including tools and practical tips for creating great content and growing an engaged audience.

Published in: Marketing, Technology, Business
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Webinar Preview: A Roadmap for Successfully Creating and Amplifying Great Content

  1. 1. A  Roadmap  for  Successfully  Crea5ng   and  Amplifying  Great  Content       #contentroadmap ©  2014  Skyword  Inc,  Confiden5al.  All  rights  reserved.  
  2. 2. WHO   is  doing  content  well?   #contentroadmap ©  2014  Skyword  Inc,  Confiden5al.  All  rights  reserved.   2  
  3. 3. IBM’s  Midsize  Insider   #contentroadmap ©  2014  Skyword  Inc,  Confiden5al.  All  rights  reserved.   3  
  4. 4. Providing  IT  professionals  a   deep  understanding  of  their   community’s  struggles  and   offering  a  unique  perspec>ve   on  industry  trends.   #contentroadmap ©  2014  Skyword  Inc,  Confiden5al.  All  rights  reserved.   4  
  5. 5. Purina  Petcentric   #contentroadmap ©  2014  Skyword  Inc,  Confiden5al.  All  rights  reserved.   5  
  6. 6. Provide  inspiring  and  insighBul   stories  for  those  either   considering  pet  ownership  or   those  who  currently  own  pets.   #contentroadmap ©  2014  Skyword  Inc,  Confiden5al.  All  rights  reserved.   6  
  7. 7. HOW   do  you  succeed?   #contentroadmap ©  2014  Skyword  Inc,  Confiden5al.  All  rights  reserved.   7  
  8. 8. REGISTER   for  the  Jan  22  webinar  and  receive   a  roadmap  for  success   hQp://bit.ly/skywordwebinar   #contentroadmap ©  2014  Skyword  Inc,  Confiden5al.  All  rights  reserved.   8  
  9. 9. Learn  More   Follow  @Skyword  on  TwiQer  to  learn  more   about  the  latest  in  content  marke5ng     Access  our  resource  center  for  addi5onal   presenta5ons  and  materials     www.skyword.com/resources     Or  contact  us  directly:   learnmore@skyword.com   617.720.4000   www.skyword.com     #contentroadmap ©  2014  Skyword  Inc,  Confiden5al.  All  rights  reserved.   9  
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