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Webinar Preview: A Roadmap for Successfully Creating and Amplifying Great Content
 

Webinar Preview: A Roadmap for Successfully Creating and Amplifying Great Content

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Today’s best brands understand that digital is more than a collection of channels. Instead they embrace digital as a means to tell powerful stories that engage audiences, to build preference for ...

Today’s best brands understand that digital is more than a collection of channels. Instead they embrace digital as a means to tell powerful stories that engage audiences, to build preference for their brand, to convert new customers, and to increase loyalty. But publishing and amplifying your brand story across digital requires a modern content strategy.

Attend and get a roadmap to successfully creating and amplifying your content!

During this webinar, MaryAnne Flynn, VP of Content Services at Skyword and Rich Ullman, VP of Marketing at Outbrain will provide a roadmap for successful digital storytelling. They will also review the major components of a winning content strategy, including tips for targeting, reaching, and engaging digital audiences.

We will share:

Insights into how businesses are growing by creating great content and amplifying its reach
The major components required for building a modern content strategy
A personalized roadmap for success, including tools and practical tips for creating great content and growing an engaged audience.

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    Webinar Preview: A Roadmap for Successfully Creating and Amplifying Great Content Webinar Preview: A Roadmap for Successfully Creating and Amplifying Great Content Presentation Transcript

    • A  Roadmap  for  Successfully  Crea5ng   and  Amplifying  Great  Content       #contentroadmap ©  2014  Skyword  Inc,  Confiden5al.  All  rights  reserved.  
    • WHO   is  doing  content  well?   #contentroadmap ©  2014  Skyword  Inc,  Confiden5al.  All  rights  reserved.   2  
    • IBM’s  Midsize  Insider   #contentroadmap ©  2014  Skyword  Inc,  Confiden5al.  All  rights  reserved.   3  
    • Providing  IT  professionals  a   deep  understanding  of  their   community’s  struggles  and   offering  a  unique  perspec>ve   on  industry  trends.   #contentroadmap ©  2014  Skyword  Inc,  Confiden5al.  All  rights  reserved.   4  
    • Purina  Petcentric   #contentroadmap ©  2014  Skyword  Inc,  Confiden5al.  All  rights  reserved.   5  
    • Provide  inspiring  and  insighBul   stories  for  those  either   considering  pet  ownership  or   those  who  currently  own  pets.   #contentroadmap ©  2014  Skyword  Inc,  Confiden5al.  All  rights  reserved.   6  
    • HOW   do  you  succeed?   #contentroadmap ©  2014  Skyword  Inc,  Confiden5al.  All  rights  reserved.   7  
    • REGISTER   for  the  Jan  22  webinar  and  receive   a  roadmap  for  success   hQp://bit.ly/skywordwebinar   #contentroadmap ©  2014  Skyword  Inc,  Confiden5al.  All  rights  reserved.   8  
    • Learn  More   Follow  @Skyword  on  TwiQer  to  learn  more   about  the  latest  in  content  marke5ng     Access  our  resource  center  for  addi5onal   presenta5ons  and  materials     www.skyword.com/resources     Or  contact  us  directly:   learnmore@skyword.com   617.720.4000   www.skyword.com     #contentroadmap ©  2014  Skyword  Inc,  Confiden5al.  All  rights  reserved.   9