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  • ----- Meeting Notes (1/29/13 08:28) -----Welcome, From Skyword, Riser Interactive and Polsky CenterMarketing Pros and StudentsTricia TravalineSkywordCell PHones#ContentChicago
  • Identify your keywords. Created with SimplyMeasured, TagCrowd, Wordle and Photoshop.
  • Identify your keywords. Created with SimplyMeasured, TagCrowd, Wordle and Photoshop.
  • Social Media, SEO, PR, IT, norton.com, eCommerce, MarCom, Optimization
  • Social Media, SEO, PR, IT, norton.com, eCommerce, MarCom, Optimization
  • Identify your keywords. Created with SimplyMeasured, TagCrowd, Wordle and Photoshop.
  • Be sure to include a link back to your website in each YouTube video description.
  • Be sure to include a link back to your website in each YouTube video description.
  • Be sure to include a link back to your website in each YouTube video description.
  • Identify your keywords. Created with SimplyMeasured, TagCrowd, Wordle and Photoshop.
  • FB & G+ share snippets contain – your blurb about the post, title, brief description of the page, a thumbnail image. Title links to URL. This is extracted from content found at the URL. If you don't specify what to share, FB & G+ determine it for you. How do you specify that? I’m going to show you the formula.
  • 5 of the 10 steps include placing additional <meta> in the <head> of each web page, Open Graph Protocol. OG works for Google and FB. You don’t have to create 2 sets of tags for Schema.org.
  • Identify your keywords. Created with SimplyMeasured, TagCrowd, Wordle and Photoshop.
  • Identify your keywords. Created with SimplyMeasured, TagCrowd, Wordle and Photoshop.
  • Identify your keywords. Created with SimplyMeasured, TagCrowd, Wordle and Photoshop.
  • Identify your keywords. Created with SimplyMeasured, TagCrowd, Wordle and Photoshop.
  • Identify your keywords. Created with SimplyMeasured, TagCrowd, Wordle and Photoshop.
  • Identify your keywords. Created with SimplyMeasured, TagCrowd, Wordle and Photoshop.

Transcript

  • 1. Content Marketing SummitSOUTHEAST 2013Travis WrightSEOcial Media BROBusiness Relationship OptmiziationNorton by Symantec@teedubya
  • 2. Who is this Travis Wright dude?• Stand-up comedian since 1995.• Web designer & developer since 1996.• Helped Roll out GTE’s “Superpages.com” in 1997.• SEO & “Geo-Targeting” business websites since 1998.• Entrepreneur - Cofounded Multiple Startups• Global Social Media Awesomeizer – Norton• Marketing Provocateur. Crowdsourcerer. Trafficologist.• Bullshit word maker.• @teedubya on Twitter.@teedubya
  • 3. Who is this Travis Wright dude NOT?@teedubya
  • 4. BUSINESS RELATIONSHIP OPTIMIZATIONBRO is the new SEO…
  • 5. @teedubya
  • 6. SOCIAL IMPACTS SEARCH, BRO.
  • 7. @teedubya
  • 8. @teedubya
  • 9. @teedubya
  • 10. @teedubya
  • 11. @teedubya
  • 12. @teedubya
  • 13. @teedubya
  • 14. @teedubya
  • 15. @teedubya
  • 16. #smssummit
  • 17. @teedubya
  • 18. @teedubya
  • 19. SOCIAL SHARING = LINK BUILDING 2.0
  • 20. • Facebook Fanpage Likes• Facebook shares• Twitter followers• Tweets including your brand or a link to your website• Google+ “have you in their circles”• Slideshare Views• YouTube Views• Pinterest Re-pins• Tumblr Reblogs• Authority and Influence of those “Bros" sharing your contentResource: Google Ranking Factors 2012 - SearchmetricsSOCIAL SIGNALS AFFECT RANKINGS@teedubya
  • 21. ACTIVITIES TO INCREASE BRO1. Develop Blog Outreach Strategy2. Identify Influencers3. Use Blog OutReach Tools• GroupHigh & Buzzstream4. Use Gmail Plugins• Rapportive & Yesware5. Use Data.com / Jigsaw.com6. Connect with Journalists• Help a Reporter Out [HARO]• MuckRack7. Acquire Author Accounts@teedubya
  • 22. BECOME A THOUGHT LEADER@teedubya
  • 23. BECOME A THOUGHT LEADERvia Hubspot@teedubya
  • 24. SOCIAL SIGNALSMatt Cutts has repeatedly said that qualitycontent is key to Google rankings, and Bing’sDuane Forrester reminded marketers that “allSEO ranking signals revolve around content ofsome kind” at SMX Advanced 2011.Matt Cutts - Google@teedubya
  • 25. SOCIAL SIGNALSDuane Forrester - Bing@teedubya
  • 26. CONTENT CREATION ECOSYSTEM@teedubya
  • 27. V. - VideosI. - ImagesT. - TextA. - AudioL. - Links@teedubya
  • 28. WHAT ABOUT NORTON, BRO?
  • 29. Created with SimplyMeasured, TagCrowd, Wordle and Photoshop
  • 30. Image credit: Bonkers World.NAVIGATE THE CORPORATE SILOS, BRO.@teedubya
  • 31. NAVIGATE THE CORPORATE SILOS, BRO.
  • 32. @NortonOnline us.norton.com http://facebook.com/norton
  • 33. @teedubya
  • 34. GOOGLE & BINGSearch is more than …
  • 35. Twitter Trends & SearchHashtagshttp://hashtags.org/ | http://tagdef.com/
  • 36. @teedubya
  • 37. SEO Your Video, BRO.
  • 38. SEO Your Video, BRO.1. Use a suitable video filename2. Put Your Keywords First3. Include Keywords in your Video Voiceover4. Upload a Transcript file for Video Captions5. Build an Authoritative YouTube Channel6. Upload Videos Regularly7. Respond to Comments on your Videos8. Create and Use Playlists9. Encourage Social Signals10. Build Backlinks to your Videos@teedubya
  • 39. @teedubyaFacebook Graph Search opens up many different opportunities, BRO.
  • 40. @teedubya#smxPinterest now allows for Pins, Boards and Pinners to be searched...It’s a great way to find influential content.
  • 41. @teedubya
  • 42. Brands who have a Tumblr are getting some love from Tumblr.RESOURCE: http://brands.tumblr.com@teedubyaus.norton.com Norton.Tumblr.com @NortonOnline http://facebook.com/norton
  • 43. REPURPOSE CONTENT.
  • 44. 60Norton BlogsRepurposing content in other shareable formats can create great results!128,851 Views
  • 45. 61Norton Blogs
  • 46. SOCIAL SHARING OPTIMIZATION.
  • 47. Anatomy of a Share SnippetABCDA. Share BlurbB. TitleC. DescriptionD. ImageE. URL (Title link)E@teedubya
  • 48. StructuredSocialSharingFormulaOG:TitleOG:DescriptionOG:ImageOG:Type OG:URLzUTMVariablesShare Blurbfor FB & G+HashtagsTwitter /RetweetableDocument& Track12348769510Dana Lookadoo@lookadooPresentation - SlideSharehttp://yseo.us/sssfSSSF Worksheethttp://yseo.us/sssfwFacebook Open Graph:http://ogp.me/Wordpress SEO by Yoasthttp://wordpress.org/extend/plugins/wordpress-seo
  • 49. 65By integrating social and search into your content with rel=author tag,you can gain more visibility for all of your content.RESOURCE: http://bit.ly/rel-author-resourceAuthor Rank@teedubya
  • 50. 66By integrating social and search into your content with rel=author tag,you can gain more visibility for all of your content.RESOURCE: http://bit.ly/rel-author-resource@teedubya
  • 51. Twitter CardsSummary Card: Default card, including a title, description, thumbnail, andTwitter account attribution.Photo Card: A Tweet sized photo card.Gallery Card: A Tweet card geared toward highlighting a collection ofphotos.App Card: A Tweet card for providing a profile of an application.Player Card: A Tweet sized video/audio/media player card.Product Card: A Tweet card to better represent product content.@teedubya
  • 52. Twitter Cardshttp://dev.twitter.com/cards@teedubya
  • 53. SummaryTitle, Description, Thumbnail, and Twitter account attribution.@teedubya
  • 54. PhotoA Tweet sized photo card.@teedubya
  • 55. @teedubyaGallery CardsA Tweet card geared toward highlighting a collection of photos.
  • 56. App@teedubyaA Tweet card for providing a profile of an application.
  • 57. Player@teedubyaA Tweet sized video/audio/media player card.
  • 58. Product@teedubyaA Tweet card to better represent product content.
  • 59. SOCIAL CONTENT TOOLS
  • 60. @teedubya
  • 61. Advocate Technology Platforms@teedubya
  • 62. SYSOMOS@teedubya
  • 63. @teedubyaOpen Graph www.ogp.meSysomos www.sysomos.comUnMetric www.unmetric.comPercolate www.percolate.comSocial Bro www.socialbro.comHARO www.helpareporter.comMuck Rack www.muckrack.comGroupHigh www.grouphigh.comBuzzstream www.buzzstream.comUnion Metrics www.unionmetrics.comSimplyMeasured www.simplymeasured.com
  • 64. CONCLUSION OF THE CHIEFS STORY.
  • 65. http://leesmallwood.com/@teedubyaArt by @ChrisSembower
  • 66. 86
  • 67. 87
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  • 69. 89
  • 70. @teedubya 90
  • 71. Questions?@ t e e d u b y a 9 1 3 - 2 5 6 - 5 6 2 6 t w @ t r a v i s w r i g h t . c o m