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Content Marketing SummitSOUTHEAST 2013Travis WrightSEOcial Media BROBusiness Relationship OptmiziationNorton by Symantec@t...
Who is this Travis Wright dude?• Stand-up comedian since 1995.• Web designer & developer since 1996.• Helped Roll out GTE’...
Who is this Travis Wright dude NOT?@teedubya
BUSINESS RELATIONSHIP OPTIMIZATIONBRO is the new SEO…
@teedubya
SOCIAL IMPACTS SEARCH, BRO.
@teedubya
@teedubya
@teedubya
@teedubya
@teedubya
@teedubya
@teedubya
@teedubya
@teedubya
#smssummit
@teedubya
@teedubya
SOCIAL SHARING = LINK BUILDING 2.0
• Facebook Fanpage Likes• Facebook shares• Twitter followers• Tweets including your brand or a link to your website• Googl...
ACTIVITIES TO INCREASE BRO1. Develop Blog Outreach Strategy2. Identify Influencers3. Use Blog OutReach Tools• GroupHigh & ...
BECOME A THOUGHT LEADER@teedubya
BECOME A THOUGHT LEADERvia Hubspot@teedubya
SOCIAL SIGNALSMatt Cutts has repeatedly said that qualitycontent is key to Google rankings, and Bing’sDuane Forrester remi...
SOCIAL SIGNALSDuane Forrester - Bing@teedubya
CONTENT CREATION ECOSYSTEM@teedubya
V. - VideosI. - ImagesT. - TextA. - AudioL. - Links@teedubya
WHAT ABOUT NORTON, BRO?
Created with SimplyMeasured, TagCrowd, Wordle and Photoshop
Image credit: Bonkers World.NAVIGATE THE CORPORATE SILOS, BRO.@teedubya
NAVIGATE THE CORPORATE SILOS, BRO.
@NortonOnline us.norton.com http://facebook.com/norton
@teedubya
GOOGLE & BINGSearch is more than …
Twitter Trends & SearchHashtagshttp://hashtags.org/ | http://tagdef.com/
@teedubya
SEO Your Video, BRO.
SEO Your Video, BRO.1. Use a suitable video filename2. Put Your Keywords First3. Include Keywords in your Video Voiceover4...
@teedubyaFacebook Graph Search opens up many different opportunities, BRO.
@teedubya#smxPinterest now allows for Pins, Boards and Pinners to be searched...It’s a great way to find influential conte...
@teedubya
Brands who have a Tumblr are getting some love from Tumblr.RESOURCE: http://brands.tumblr.com@teedubyaus.norton.com Norton...
REPURPOSE CONTENT.
60Norton BlogsRepurposing content in other shareable formats can create great results!128,851 Views
61Norton Blogs
SOCIAL SHARING OPTIMIZATION.
Anatomy of a Share SnippetABCDA. Share BlurbB. TitleC. DescriptionD. ImageE. URL (Title link)E@teedubya
StructuredSocialSharingFormulaOG:TitleOG:DescriptionOG:ImageOG:Type OG:URLzUTMVariablesShare Blurbfor FB & G+HashtagsTwitt...
65By integrating social and search into your content with rel=author tag,you can gain more visibility for all of your cont...
66By integrating social and search into your content with rel=author tag,you can gain more visibility for all of your cont...
Twitter CardsSummary Card: Default card, including a title, description, thumbnail, andTwitter account attribution.Photo C...
Twitter Cardshttp://dev.twitter.com/cards@teedubya
SummaryTitle, Description, Thumbnail, and Twitter account attribution.@teedubya
PhotoA Tweet sized photo card.@teedubya
@teedubyaGallery CardsA Tweet card geared toward highlighting a collection of photos.
App@teedubyaA Tweet card for providing a profile of an application.
Player@teedubyaA Tweet sized video/audio/media player card.
Product@teedubyaA Tweet card to better represent product content.
SOCIAL CONTENT TOOLS
@teedubya
Advocate Technology Platforms@teedubya
SYSOMOS@teedubya
@teedubyaOpen Graph www.ogp.meSysomos www.sysomos.comUnMetric www.unmetric.comPercolate www.percolate.comSocial Bro www.so...
CONCLUSION OF THE CHIEFS STORY.
http://leesmallwood.com/@teedubyaArt by @ChrisSembower
86
87
88
89
@teedubya 90
Questions?@ t e e d u b y a 9 1 3 - 2 5 6 - 5 6 2 6 t w @ t r a v i s w r i g h t . c o m
Content marketingsummit bro-atlanta-traviswright
Content marketingsummit bro-atlanta-traviswright
Content marketingsummit bro-atlanta-traviswright
Content marketingsummit bro-atlanta-traviswright
Content marketingsummit bro-atlanta-traviswright
Content marketingsummit bro-atlanta-traviswright
Content marketingsummit bro-atlanta-traviswright
Content marketingsummit bro-atlanta-traviswright
Content marketingsummit bro-atlanta-traviswright
Content marketingsummit bro-atlanta-traviswright
Content marketingsummit bro-atlanta-traviswright
Content marketingsummit bro-atlanta-traviswright
Content marketingsummit bro-atlanta-traviswright
Content marketingsummit bro-atlanta-traviswright
Content marketingsummit bro-atlanta-traviswright
Content marketingsummit bro-atlanta-traviswright
Content marketingsummit bro-atlanta-traviswright
Content marketingsummit bro-atlanta-traviswright
Content marketingsummit bro-atlanta-traviswright
Content marketingsummit bro-atlanta-traviswright
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  • ----- Meeting Notes (1/29/13 08:28) -----Welcome, From Skyword, Riser Interactive and Polsky CenterMarketing Pros and StudentsTricia TravalineSkywordCell PHones#ContentChicago
  • Identify your keywords. Created with SimplyMeasured, TagCrowd, Wordle and Photoshop.
  • Identify your keywords. Created with SimplyMeasured, TagCrowd, Wordle and Photoshop.
  • Social Media, SEO, PR, IT, norton.com, eCommerce, MarCom, Optimization
  • Social Media, SEO, PR, IT, norton.com, eCommerce, MarCom, Optimization
  • Identify your keywords. Created with SimplyMeasured, TagCrowd, Wordle and Photoshop.
  • Be sure to include a link back to your website in each YouTube video description.
  • Be sure to include a link back to your website in each YouTube video description.
  • Be sure to include a link back to your website in each YouTube video description.
  • Identify your keywords. Created with SimplyMeasured, TagCrowd, Wordle and Photoshop.
  • FB & G+ share snippets contain – your blurb about the post, title, brief description of the page, a thumbnail image. Title links to URL. This is extracted from content found at the URL. If you don't specify what to share, FB & G+ determine it for you. How do you specify that? I’m going to show you the formula.
  • 5 of the 10 steps include placing additional <meta> in the <head> of each web page, Open Graph Protocol. OG works for Google and FB. You don’t have to create 2 sets of tags for Schema.org.
  • Identify your keywords. Created with SimplyMeasured, TagCrowd, Wordle and Photoshop.
  • Identify your keywords. Created with SimplyMeasured, TagCrowd, Wordle and Photoshop.
  • Identify your keywords. Created with SimplyMeasured, TagCrowd, Wordle and Photoshop.
  • Identify your keywords. Created with SimplyMeasured, TagCrowd, Wordle and Photoshop.
  • Identify your keywords. Created with SimplyMeasured, TagCrowd, Wordle and Photoshop.
  • Identify your keywords. Created with SimplyMeasured, TagCrowd, Wordle and Photoshop.
  • Transcript of "Content marketingsummit bro-atlanta-traviswright"

    1. 1. Content Marketing SummitSOUTHEAST 2013Travis WrightSEOcial Media BROBusiness Relationship OptmiziationNorton by Symantec@teedubya
    2. 2. Who is this Travis Wright dude?• Stand-up comedian since 1995.• Web designer & developer since 1996.• Helped Roll out GTE’s “Superpages.com” in 1997.• SEO & “Geo-Targeting” business websites since 1998.• Entrepreneur - Cofounded Multiple Startups• Global Social Media Awesomeizer – Norton• Marketing Provocateur. Crowdsourcerer. Trafficologist.• Bullshit word maker.• @teedubya on Twitter.@teedubya
    3. 3. Who is this Travis Wright dude NOT?@teedubya
    4. 4. BUSINESS RELATIONSHIP OPTIMIZATIONBRO is the new SEO…
    5. 5. @teedubya
    6. 6. SOCIAL IMPACTS SEARCH, BRO.
    7. 7. @teedubya
    8. 8. @teedubya
    9. 9. @teedubya
    10. 10. @teedubya
    11. 11. @teedubya
    12. 12. @teedubya
    13. 13. @teedubya
    14. 14. @teedubya
    15. 15. @teedubya
    16. 16. #smssummit
    17. 17. @teedubya
    18. 18. @teedubya
    19. 19. SOCIAL SHARING = LINK BUILDING 2.0
    20. 20. • Facebook Fanpage Likes• Facebook shares• Twitter followers• Tweets including your brand or a link to your website• Google+ “have you in their circles”• Slideshare Views• YouTube Views• Pinterest Re-pins• Tumblr Reblogs• Authority and Influence of those “Bros" sharing your contentResource: Google Ranking Factors 2012 - SearchmetricsSOCIAL SIGNALS AFFECT RANKINGS@teedubya
    21. 21. ACTIVITIES TO INCREASE BRO1. Develop Blog Outreach Strategy2. Identify Influencers3. Use Blog OutReach Tools• GroupHigh & Buzzstream4. Use Gmail Plugins• Rapportive & Yesware5. Use Data.com / Jigsaw.com6. Connect with Journalists• Help a Reporter Out [HARO]• MuckRack7. Acquire Author Accounts@teedubya
    22. 22. BECOME A THOUGHT LEADER@teedubya
    23. 23. BECOME A THOUGHT LEADERvia Hubspot@teedubya
    24. 24. SOCIAL SIGNALSMatt Cutts has repeatedly said that qualitycontent is key to Google rankings, and Bing’sDuane Forrester reminded marketers that “allSEO ranking signals revolve around content ofsome kind” at SMX Advanced 2011.Matt Cutts - Google@teedubya
    25. 25. SOCIAL SIGNALSDuane Forrester - Bing@teedubya
    26. 26. CONTENT CREATION ECOSYSTEM@teedubya
    27. 27. V. - VideosI. - ImagesT. - TextA. - AudioL. - Links@teedubya
    28. 28. WHAT ABOUT NORTON, BRO?
    29. 29. Created with SimplyMeasured, TagCrowd, Wordle and Photoshop
    30. 30. Image credit: Bonkers World.NAVIGATE THE CORPORATE SILOS, BRO.@teedubya
    31. 31. NAVIGATE THE CORPORATE SILOS, BRO.
    32. 32. @NortonOnline us.norton.com http://facebook.com/norton
    33. 33. @teedubya
    34. 34. GOOGLE & BINGSearch is more than …
    35. 35. Twitter Trends & SearchHashtagshttp://hashtags.org/ | http://tagdef.com/
    36. 36. @teedubya
    37. 37. SEO Your Video, BRO.
    38. 38. SEO Your Video, BRO.1. Use a suitable video filename2. Put Your Keywords First3. Include Keywords in your Video Voiceover4. Upload a Transcript file for Video Captions5. Build an Authoritative YouTube Channel6. Upload Videos Regularly7. Respond to Comments on your Videos8. Create and Use Playlists9. Encourage Social Signals10. Build Backlinks to your Videos@teedubya
    39. 39. @teedubyaFacebook Graph Search opens up many different opportunities, BRO.
    40. 40. @teedubya#smxPinterest now allows for Pins, Boards and Pinners to be searched...It’s a great way to find influential content.
    41. 41. @teedubya
    42. 42. Brands who have a Tumblr are getting some love from Tumblr.RESOURCE: http://brands.tumblr.com@teedubyaus.norton.com Norton.Tumblr.com @NortonOnline http://facebook.com/norton
    43. 43. REPURPOSE CONTENT.
    44. 44. 60Norton BlogsRepurposing content in other shareable formats can create great results!128,851 Views
    45. 45. 61Norton Blogs
    46. 46. SOCIAL SHARING OPTIMIZATION.
    47. 47. Anatomy of a Share SnippetABCDA. Share BlurbB. TitleC. DescriptionD. ImageE. URL (Title link)E@teedubya
    48. 48. StructuredSocialSharingFormulaOG:TitleOG:DescriptionOG:ImageOG:Type OG:URLzUTMVariablesShare Blurbfor FB & G+HashtagsTwitter /RetweetableDocument& Track12348769510Dana Lookadoo@lookadooPresentation - SlideSharehttp://yseo.us/sssfSSSF Worksheethttp://yseo.us/sssfwFacebook Open Graph:http://ogp.me/Wordpress SEO by Yoasthttp://wordpress.org/extend/plugins/wordpress-seo
    49. 49. 65By integrating social and search into your content with rel=author tag,you can gain more visibility for all of your content.RESOURCE: http://bit.ly/rel-author-resourceAuthor Rank@teedubya
    50. 50. 66By integrating social and search into your content with rel=author tag,you can gain more visibility for all of your content.RESOURCE: http://bit.ly/rel-author-resource@teedubya
    51. 51. Twitter CardsSummary Card: Default card, including a title, description, thumbnail, andTwitter account attribution.Photo Card: A Tweet sized photo card.Gallery Card: A Tweet card geared toward highlighting a collection ofphotos.App Card: A Tweet card for providing a profile of an application.Player Card: A Tweet sized video/audio/media player card.Product Card: A Tweet card to better represent product content.@teedubya
    52. 52. Twitter Cardshttp://dev.twitter.com/cards@teedubya
    53. 53. SummaryTitle, Description, Thumbnail, and Twitter account attribution.@teedubya
    54. 54. PhotoA Tweet sized photo card.@teedubya
    55. 55. @teedubyaGallery CardsA Tweet card geared toward highlighting a collection of photos.
    56. 56. App@teedubyaA Tweet card for providing a profile of an application.
    57. 57. Player@teedubyaA Tweet sized video/audio/media player card.
    58. 58. Product@teedubyaA Tweet card to better represent product content.
    59. 59. SOCIAL CONTENT TOOLS
    60. 60. @teedubya
    61. 61. Advocate Technology Platforms@teedubya
    62. 62. SYSOMOS@teedubya
    63. 63. @teedubyaOpen Graph www.ogp.meSysomos www.sysomos.comUnMetric www.unmetric.comPercolate www.percolate.comSocial Bro www.socialbro.comHARO www.helpareporter.comMuck Rack www.muckrack.comGroupHigh www.grouphigh.comBuzzstream www.buzzstream.comUnion Metrics www.unionmetrics.comSimplyMeasured www.simplymeasured.com
    64. 64. CONCLUSION OF THE CHIEFS STORY.
    65. 65. http://leesmallwood.com/@teedubyaArt by @ChrisSembower
    66. 66. 86
    67. 67. 87
    68. 68. 88
    69. 69. 89
    70. 70. @teedubya 90
    71. 71. Questions?@ t e e d u b y a 9 1 3 - 2 5 6 - 5 6 2 6 t w @ t r a v i s w r i g h t . c o m
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