Content Marketing SummitSOUTHEAST 2013Travis WrightSEOcial Media BROBusiness Relationship OptmiziationNorton by Symantec@teedubya
Who is this Travis Wright dude?• Stand-up comedian since 1995.• Web designer & developer since 1996.• Helped Roll out GTE’s “Superpages.com” in 1997.• SEO & “Geo-Targeting” business websites since 1998.• Entrepreneur - Cofounded Multiple Startups• Global Social Media Awesomeizer – Norton• Marketing Provocateur. Crowdsourcerer. Trafficologist.• Bullshit word maker.• @teedubya on Twitter.@teedubya
• Facebook Fanpage Likes• Facebook shares• Twitter followers• Tweets including your brand or a link to your website• Google+ “have you in their circles”• Slideshare Views• YouTube Views• Pinterest Re-pins• Tumblr Reblogs• Authority and Influence of those “Bros" sharing your contentResource: Google Ranking Factors 2012 - SearchmetricsSOCIAL SIGNALS AFFECT RANKINGS@teedubya
ACTIVITIES TO INCREASE BRO1. Develop Blog Outreach Strategy2. Identify Influencers3. Use Blog OutReach Tools• GroupHigh & Buzzstream4. Use Gmail Plugins• Rapportive & Yesware5. Use Data.com / Jigsaw.com6. Connect with Journalists• Help a Reporter Out [HARO]• MuckRack7. Acquire Author Accounts@teedubya
SOCIAL SIGNALSMatt Cutts has repeatedly said that qualitycontent is key to Google rankings, and Bing’sDuane Forrester reminded marketers that “allSEO ranking signals revolve around content ofsome kind” at SMX Advanced 2011.Matt Cutts - Google@teedubya
SEO Your Video, BRO.1. Use a suitable video filename2. Put Your Keywords First3. Include Keywords in your Video Voiceover4. Upload a Transcript file for Video Captions5. Build an Authoritative YouTube Channel6. Upload Videos Regularly7. Respond to Comments on your Videos8. Create and Use Playlists9. Encourage Social Signals10. Build Backlinks to your Videos@teedubya
@teedubyaFacebook Graph Search opens up many different opportunities, BRO.
@teedubya#smxPinterest now allows for Pins, Boards and Pinners to be searched...It’s a great way to find influential content.
Anatomy of a Share SnippetABCDA. Share BlurbB. TitleC. DescriptionD. ImageE. URL (Title link)E@teedubya
StructuredSocialSharingFormulaOG:TitleOG:DescriptionOG:ImageOG:Type OG:URLzUTMVariablesShare Blurbfor FB & G+HashtagsTwitter /RetweetableDocument& Track12348769510Dana Lookadoo@lookadooPresentation - SlideSharehttp://yseo.us/sssfSSSF Worksheethttp://yseo.us/sssfwFacebook Open Graph:http://ogp.me/Wordpress SEO by Yoasthttp://wordpress.org/extend/plugins/wordpress-seo
65By integrating social and search into your content with rel=author tag,you can gain more visibility for all of your content.RESOURCE: http://bit.ly/rel-author-resourceAuthor Rank@teedubya
66By integrating social and search into your content with rel=author tag,you can gain more visibility for all of your content.RESOURCE: http://bit.ly/rel-author-resource@teedubya
Twitter CardsSummary Card: Default card, including a title, description, thumbnail, andTwitter account attribution.Photo Card: A Tweet sized photo card.Gallery Card: A Tweet card geared toward highlighting a collection ofphotos.App Card: A Tweet card for providing a profile of an application.Player Card: A Tweet sized video/audio/media player card.Product Card: A Tweet card to better represent product content.@teedubya