Best of the Skyword Blog
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Best of the Skyword Blog Presentation Transcript

  • 1. Best"of"the"Skyword"Blog"" 2013" ©"2013"Skyword"Inc,"Confiden5al."All"rights"reserved."
  • 2. Most"Popular"Skyword"Blog"Posts"of"2013" “Content,"even" great"content,"is" dead"un5l"it’s" found,"consumed," shared,"and"acted" upon.”"" Craig"Heimbuch"of"Barefoot"Proximity" The"most"read"Skyword"Blog"posts"of"2013" cover"dis5nct"challenges"that"confronted" content"marketers"during"the"year."" " Strung"together"these"posts"tell"a"story"" about"what"concerned"you"in"2013."" " BeNer"yet"they"provide"a"roadmap"for" understanding"and"overcoming"these" challenges"in"the"coming"year."" " Thanks"for"finding,"reading,"sharing,"" and"ac5ng"on"our"content!" ©"2013"Skyword"Inc,"Confiden5al."All"rights"reserved." 2"
  • 3. Business"Leaders"Believe"Content"Drives"Growth" Click"to"read"more." ©"2013"Skyword"Inc,"Confiden5al."All"rights"reserved." 3"
  • 4. Businesses"Must"Invest"in"a"Content"Strategy" Click"to"read"more." ©"2013"Skyword"Inc,"Confiden5al."All"rights"reserved." 4"
  • 5. Content"Marketers"Must"Leverage"Technology"" Click"to"read"more." ©"2013"Skyword"Inc,"Confiden5al."All"rights"reserved." 5"
  • 6. Promote"and"Amplify"Content"Across"Social" Click"to"read"more." ©"2013"Skyword"Inc,"Confiden5al."All"rights"reserved." 6"
  • 7. Content"Must"Be"Fresh,"Original,"and"Varied" Click"to"read"more." ©"2013"Skyword"Inc,"Confiden5al."All"rights"reserved." 7"
  • 8. Learn"More,"Create"More" Follow"@Skyword"on"TwiNer"to"learn"more" about"the"latest"in"content"marke5ng" " Access"Skyword’s"Content"Marke5ng" Resources"for"more"informa5on" www.skyword.com/resources" " Or"contact"us"directly:" learnmore@skyword.com" 617.720.4000" www.skyword.com" ©"2013"Skyword"Inc,"Confiden5al."All"rights"reserved." 8"