8 New Habits of Successful Content Marketers

  • 875 views
Uploaded on

Social media, mobile technology, and video-streaming sites have impacted consumer behavior dramatically. This has created a challenge for marketers to reach customers with fragmented attention spans. …

Social media, mobile technology, and video-streaming sites have impacted consumer behavior dramatically. This has created a challenge for marketers to reach customers with fragmented attention spans. The most successful marketers are willing to form new habits to keep pace with the many ways people consume information today.

View the slides from the webinar to learn what framework you must implement to help rewire internal teams to achieve better results from your marketing programs. Learn how brand and retail leaders have changed old, worn-out marketing habits to become innovative content marketers. You may watch a video recording of the webinar here: http://www.skyword.com/8-new-habits-successful-content-marketers/

More in: Marketing
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
875
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
26
Comments
0
Likes
2

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. @nateriggs | #NAPHIA 8 New Habits of Successful Content Marketers
  • 2. @nateriggs | #NAPHIA Presenters Nate Riggs! President! NR Media Group, LLC! @NateRiggs! ! ! ! ! ! ! Jason Sawtelle! Director, Retail Partnerships! Skyword! @JasonASawtelle #ContentHabits
  • 3. @nateriggs | #NAPHIA Agenda ! ! • The changing nature of media! • New consumption trends! • Examples of successful marketing programs! ! ! ! • 7 habits of content marketers! • Bonus: 8th habit! • Questions #ContentHabits
  • 4. ‘Content is king’ @nateriggs | @skyword #ContentHabits
  • 5. Q Who was the first person to say it? @nateriggs | @skyword #ContentHabits
  • 6. @juntajoe @nateriggs | @skyword #ContentHabits
  • 7. Content is King was actually the title of an article published on the Microsoft blog in 1996... @nateriggs | @skyword #ContentHabits
  • 8. @nateriggs | @skyword #ContentHabits
  • 9. Why is prime-time television viewing declining? @nateriggs | @skyword #ContentHabits
  • 10. @nateriggs | @skyword #ContentHabits
  • 11. St. Peter's Basilica: 2005 Basilica, 2013 Image Credit: Luca Bruno / Associated Press 2005 @nateriggs | @skyword #ContentHabits
  • 12. Smartphones have shifted to dominance. @nateriggs | @skyword #ContentHabits
  • 13. Tablets are outpacing global computer sales.
  • 14. 41% of tablet owners and 38% of smartphone owners used their device while also watching television. Source: Nielsen - The Social Media Report 2012 @nateriggs | @skyword #ContentHabits
  • 15. Active VS Passive ! Consumption
  • 16. The growing shift to ‘on demand’ content
  • 17. This ‘Second Screen’ is changing our buying behaviors... @nateriggs | @skyword #ContentHabits
  • 18. @nateriggs | @skyword #ContentHabits
  • 19. @nateriggs | @skyword #ContentHabits
  • 20. @nateriggs | @skyword #ContentHabits
  • 21. @nateriggs | @skyword #ContentHabits
  • 22. @nateriggs | #NAPHIA A NEW FRAMEWORK FOR RETAIL CONTENT MARKETERS How To Adopt the 8 SHARPER habits That Will Help You Win More Attention From Customers in 2014 Presented by:! Jason Sawtelle, Director of Retail Partnerships, Skyword! Nate Riggs, President, NR Media Group, LLC!
  • 23. To become a successful retail content marketer, you and your team will need to build 
 SHARPER habits. @nateriggs | @skyword #ContentHabits
  • 24. Stephen R. Covey, Ph.D! 1932 - 2012 @nateriggs | @skyword #ContentHabits
  • 25. @nateriggs | @skyword #ContentHabits
  • 26. @nateriggs | @skyword #ContentHabits
  • 27. Charles Duhigg! @nateriggs | @skyword #ContentHabits Winner of the Pulitzer Prize! The New York Times
  • 28. = = @nateriggs | @skyword #ContentHabits
  • 29. To become a successful retail content marketer, you and your team will be required to build SHARPER habits. @nateriggs | @skyword #ContentHabits
  • 30. To become a successful retail content marketer, you and your team will be required to build SHARPER habits. 1. Spreadable content design.! 2. Harness social media intelligence.! 3. Answer customer questions. ! 4. Real time infrastructure.! 5. Participate actively.! 6. Embrace brand advocates.! 7. Recruit a proprietary audience. @nateriggs | @skyword #ContentHabits
  • 31. Case Study: Embrace Life -- Over 16.73 MM Views YouTube as of 5.1.2013 @nateriggs | @skyword #ContentHabits
  • 32. Q Would sharing this video with your family or friends make you feel good? @nateriggs | @skyword #ContentHabits
  • 33. As of Feb 17th 2014, more than 17.7 million people have viewed ‘Embrace Life’ Case Study: Embrace Life -- Over 16.73 MM Views YouTube as of 5.1.2013 @nateriggs | @skyword #ContentHabits
  • 34. STEPPS: Why Things Catch On ✓ Social Currency! ✓ Triggers! ✓ Emotions! ✓ Public ! ✓ Practical Value! ✓ Stories @nateriggs | @skyword #ContentHabits
  • 35. Habit #1! Spreadable content design. @nateriggs | @skyword #ContentHabits
  • 36. Alison Feldmann! Editor & Chief and Seller! Etsy Blog @nateriggs | @skyword #ContentHabits
  • 37. “Managing our boards is an ongoing collaboration between our editorial, merchandising and international community managers. ! ! We look at which pins are liked and repinned to inform our content strategy. We know if it’s hot on Pinterest it will probably resonate with our community.” Alison Feldmann! Editor & Chief and Seller! Etsy Blog @nateriggs | @skyword #ContentHabits
  • 38. Habit #2! Harness social media intelligence. @nateriggs | @skyword #ContentHabits
  • 39. Case Study: Charmin - Sit or Squat @nateriggs | @skyword #ContentHabits
  • 40. Case Study: Charmin - Sit or Squat @nateriggs | @skyword #ContentHabits
  • 41. Case Study: Charmin - Sit or Squat @nateriggs | @skyword #ContentHabits
  • 42. Habit #3! Answer customer questions. @nateriggs | @skyword #ContentHabits
  • 43. Source: YouTube - CBS Super Bowl Black Out 2013 @nateriggs | @skyword #ContentHabits
  • 44. @nateriggs | @skyword #ContentHabits
  • 45. “While we certainly didn’t expect the blackout, the team’s first instinct was to figure out how Oreo could be relevant in the moment.” - Sarah Hofstetter! President, 360i @nateriggs | @skyword #ContentHabits
  • 46. @nateriggs | @skyword #ContentHabits
  • 47. The ‘Dunk in the Dark’ tweet received more than 16,000 RT’s, over 6000 favorites, and Oreo added 8000+ Twitter followers. @nateriggs | @skyword #ContentHabits
  • 48. “Having a full team of creative, social media experts and the brand made it quick and seamless.” - Sarah Hofstetter! President, 360i @nateriggs | @skyword #ContentHabits
  • 49. Habit #4! @nateriggs | @skyword #ContentHabits Real time infrastructure.
  • 50. @nateriggs | @skyword #ContentHabits
  • 51. @nateriggs | @skyword #ContentHabits
  • 52. Instagram Photo Credit: ! @pinkleme, @hannahhhbrooks, @abijoy1991, @sauceruney, @paige_aldrich
  • 53. Case Study: @jenisicream @nateriggs | @skyword #ContentHabits
  • 54. Case Study: @jenisicream @nateriggs | @skyword #ContentHabits
  • 55. Case Study: @jenisicream @nateriggs | @skyword #ContentHabits
  • 56. Habit #6 Participate actively. Photo credit: OnlineJazz.net
  • 57. Case Study: Oreo Superbowl Campaign -- Whisper Fight Spot @nateriggs | @skyword #ContentHabits
  • 58. @nateriggs | @skyword #ContentHabits
  • 59. @nateriggs | @skyword #ContentHabits
  • 60. Case Study: @oreo Super Bowl 2013 Instagram Campaign Results @nateriggs | @skyword #ContentHabits
  • 61. Habit #6 Embrace brand advocates. @nateriggs | @skyword #ContentHabits
  • 62. @nateriggs | @skyword #ContentHabits
  • 63. “Influencers get excited about their personal brand. Advocates get excited about ! your brand.” @nateriggs | @skyword #ContentHabits
  • 64. @nateriggs | @skyword #ContentHabits
  • 65. Habit #7! Recruit a proprietary audience. @nateriggs | @skyword #ContentHabits
  • 66. Jeffrey K. Rhors! @nateriggs | @skyword #ContentHabits Vice President of Marketing Insights Exact Target
  • 67. SHARPER Framework 1. Spreadable content.! 2. Harness social intelligence.! 3. Answer customer questions. ! 4. Real time infrastructure.! 5. Participate actively.! 6. Embrace brand advocates.! 7. Recruit a proprietary audience. ...the long term winners are those who use the medium to deliver information and entertainment. @nateriggs | @skyword #ContentHabits
  • 68. The 8th Habit: Sustainability @nateriggs | @skyword #ContentHabits
  • 69. The 8th Habit: Sustainability © 2014 Skyword Inc, Confidential. All rights reserved @nateriggs | @skyword #ContentHabits
  • 70. Questions? @nateriggs | @skyword #ContentHabits
  • 71. Thank You! Nate Riggs, President! NR Media Group, LLC! Content & New Media Producers! nate@nateriggs.com! 614-348-2646! nateriggs.com ! socialrestaurantpodcast.com 
 Jason Sawtelle, Director of Retail Partnerships! Skyword! jsawtelle@skyword.com! 617-720-4000 ext 1019! skyword.com
 @nateriggs | @skyword #ContentHabits