5 Snapshots of Inspiring Content Marketing

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What 5 of today's leading brands are doing to engage their audiences with great content marketing

What 5 of today's leading brands are doing to engage their audiences with great content marketing

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  • 1. 5  Snapshots  of  Inspiring  Content  Marke4ng  
  • 2.     PURINA’S  PETCENTRIC  website     is  designed  to  be  the  ul:mate   des:na:on  for  pet  lovers  either   considering  pet  ownership  or   who  currently  own  pets.  The   Petcentric  team  turned  to   Skyword  for  inspiring,   informa:ve,  and  just  plain  funny   stories  about  pets  to  share   among  its  community.  In  6   months,  social  shares  to   Skyword-­‐created  content   increased  149  percent.   one  
  • 3. two       Traveling  to  the  Caribbean?  Then  make  your  first  stop   the  Priceless-­‐Caribbean  website.  Part  of  MasterCard’s   Love  This  City  campaign,  Priceless  Caribbean  is  a   collec:on  of  stories  about  shopping,  dining,  bucket-­‐list   adventures,  and  other  priceless  gems  of  the  Caribbean.   Skyword's  content  marke:ng  soQware,  editors  and   freelance  writers  help  bring  these  experiences  to  life.    
  • 4. three       RSA  Conference  helps  drive  the  informa:on  security  agenda     worldwide  with  annual  industry  events  and  ongoing  thought  leadership.     As  the  world  becomes  more  interconnected  and  the  threat  landscape  more   complex,  RSA  Conference  plays  an  integral  role  in  informing  and  educa:ng   IT  professionals  throughout  the  world.  With  Skyword,  RSA  Conference   spreads  the  word  with  industry  influencers  who  share  insight  and  trends   in  informa:on  security  through  a  sustainable  and  measurable  process.    
  • 5. four       The  Na:onal  Center  for  Middle  Market   (NCMM)  exists  for  a  single  purpose:  to   be  the  foremost  expert  and  resource   for  the  middle  market  economy.  A   partnership  between  GE  Capital  and   The  Ohio  State  University's  Fisher   College  of  Business,  NCMM  helps   decision  makers  grapple  with  everyday   issues  that  affect  their  middle  market   businesses.  With  Skyword's  soQware,   editors,  and  custom-­‐recruited    writers,   NCMM  reaches  middle-­‐market  CEO's   when  they  seek  informa:on  on  issues   such  as  technology  trends,  talent   recruitment  and  reten:on,   globaliza:on,  and  work/life  balance.    
  • 6. five       Wondering  what's  the  right  age  to   get  your  kid  a  phone?  Or  maybe,   you're  looking  for  the  latest  food  or   brain  training  app.  Well  if  you  are,   chances  are  you  can  get  your   answer  from  Gazelle  –  the  na:on's   leading  consumer  electronics  trade-­‐ in  site.  Skyword  helps  Gazelle   introduce  its  service  to  millions  of   consumers  by  being  a  trusted   resource  for  informa:on  on  mobile   devices,  applica:ons,    accessories,   and  all  sorts  of  consumer   electronics.        
  • 7. For  More  Great  Content  Marke:ng  Snapshots     www.skyword.com/successstories