School handbook final

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School handbook final

  1. 1. Language Schools<br />How can SkypeProf.com help a language school?<br />
  2. 2. Objectives<br />To give a clear view on how SkypeProf.com works and how it helps a language school benefit from it’s services<br />To clearly define the benefits ofa premium school user account (paid account) compared to a standard school user (free account)<br />Explain the tools and resources available in order to receive the most out of the network & community<br />11 October 2010<br />2<br />SkypeProf.com - School Handbook<br />
  3. 3. The School Profile<br /><ul><li>Keyword Driven
  4. 4. Profiles contain opportunities for keywords
  5. 5. Keywords help the profile to be found
  6. 6. The more keywords used the better the profile’s visibility
  7. 7. A complete profile means more traffic
  8. 8. Complete all the sections with precise keywords & become more visible
  9. 9. Logo
  10. 10. Profiles with photos have more traffic
  11. 11. Include your company logo
  12. 12. This gets you to the top of the school list easily
  13. 13. Social Networking
  14. 14. Import your other networks (Facebook, LinkedIn or your Blog/RSS)
  15. 15. Click Edit Profile, then click “Activity Stream” to add your school’s feeds
  16. 16. This increases your page traffic between all your networks/websites</li></ul>11 October 2010<br />3<br />SkypeProf.com - Teaching Handbook<br />
  17. 17. More Traffic<br />11 October 2010<br />SkypeProf.com - Teaching Handbook<br />4<br /><ul><li>Stay Online
  18. 18. Get to the top of the school list & receive more contacts
  19. 19. The list is automatically sorted by the most active school
  20. 20. Schools logged-in receive more traffic
  21. 21. Stay logged-in when on-line & receive traffic more often
  22. 22. Showcase the School
  23. 23. Create content on the “free stuff” page
  24. 24. Upload videos, audio or documents/presentations showing off your school
  25. 25. Add example lesson plans
  26. 26. Add a video of the school at work
  27. 27. Add marketing/branding material
  28. 28. Upload content (i.e. youtube etc)
  29. 29. If you already use other sites, import them all into your file by uploading the links</li></li></ul><li>Contacts<br />11 October 2010<br />SkypeProf.com - Teaching Handbook<br />5<br /><ul><li>Be pro-active… not re-active!
  30. 30. Premium school users have many diverse contact tools
  31. 31. Contact students as quickly as possible once they sign up
  32. 32. Use “private message”
  33. 33. Try to contact them when they are still online
  34. 34. Students are most enthusiastic immediately after registering
  35. 35. Try saying hello via their “Wall” and welcome them to SkypeProf.com
  36. 36. Excellent ice breaker
  37. 37. Skype Name
  38. 38. All students/teachers must join Skype
  39. 39. Invite students/teachers to connect via Skype
  40. 40. The Skype name is found at the bottom of every profile
  41. 41. Only visible to premium users</li></li></ul><li>Better Networking<br />11 October 2010<br />SkypeProf.com - Teaching Handbook<br />6<br /><ul><li>Friends
  42. 42. Invite other users to be “Friends”
  43. 43. Creates higher visibility in the community
  44. 44. Be seen on several profiles rather than just your own
  45. 45. Send potential students friend requests as a way to build a relationship
  46. 46. When browsing & viewing profiles click “Become (User’s name) Friend”
  47. 47. Student
  48. 48. Establish which users are your “Students”
  49. 49. Shows the community who you have or are teaching
  50. 50. Improves visibility as above
  51. 51. When browsing & viewing profiles click “Become (User’s name) School”</li></li></ul><li>Standard vs. Premium User<br />Standard School (Free account)<br />Premium School(€49.99 x year)<br />11 October 2010<br />SkypeProf.com - Teaching Handbook<br />7<br /><ul><li>Create Profile
  52. 52. Semi-visible
  53. 53. Not listed in School list
  54. 54. Contact tools
  55. 55. The “wall”
  56. 56. Leave & receive messages
  57. 57. Private Message
  58. 58. Not available
  59. 59. Skype Name
  60. 60. Not visible
  61. 61. Networking
  62. 62. No Networking tools
  63. 63. No “Become friend/School” invite
  64. 64. Content Creation
  65. 65. Unable to create content or classifieds
  66. 66. No Self promotion available
  67. 67. Create Profile
  68. 68. Highly Visible
  69. 69. Listed in School list
  70. 70. Contact Tools
  71. 71. The “wall”
  72. 72. Leave & receive messages
  73. 73. Private Message
  74. 74. Email type contact
  75. 75. Skype Name
  76. 76. Can view other Skype names
  77. 77. Networking
  78. 78. Full networking tool
  79. 79. “Become Friend/School” Invite available
  80. 80. Content Creation
  81. 81. Create content & classifieds
  82. 82. Self promotion available</li></li></ul><li>Added Benefits<br />11 October 2010<br />SkypeProf.com - Teaching Handbook<br />8<br /><ul><li>Global Marketing
  83. 83. Take advantage of SkypeProf’s marketing
  84. 84. We pay the marketing costs using your subscription fee, drive traffic back to your site or blog via your profile and activity in the community
  85. 85. SkypeProf has traffic from all over the world with 20/30 new people registering a day
  86. 86. Global community
  87. 87. The database covers the world
  88. 88. Open up new markets to teach in without having to open new schools
  89. 89. All languages are taught and accepted
  90. 90. Human Resources Solution
  91. 91. Find experienced teachers from around the world
  92. 92. Build your reputation and watch the teacher CV’s roll in!
  93. 93. You can also contact them directly, using SkypeProf as a language teacher search engine
  94. 94. Increased Brand Awareness
  95. 95. Just even joining SkypeProf.com improves your Brand
  96. 96. Premium users have increased market exposure
  97. 97. Create word of mouth marketing</li></li></ul><li>Summary<br />11 October 2010<br />SkypeProf.com - Teaching Handbook<br />9<br /><ul><li>Premium School Users
  98. 98. Receive more traffic & therefore more students
  99. 99. Standard Users are very limited by their visibility & inability to use the full networking & contact tools
  100. 100. Minimal Cost
  101. 101. Premium upgrade costs only €49.99 a year
  102. 102. One student… and you are more than in profit!
  103. 103. Think of the HR cost saving!
  104. 104. Global Business
  105. 105. The database is global
  106. 106. With global marketing behind it
  107. 107. Ease of Use
  108. 108. Website is based on similar networks
  109. 109. Think Facebook.com or LinkedIn.com
  110. 110. No need to learn any new software or process</li></li></ul><li>Social & Professional Networking for the Language Training industry<br />Join us today on www.SkypeProf.comor email us for further information info@skypeprof.com<br />11 October 2010<br />SkypeProf.com - Teaching Handbook<br />10<br />Feel Free To forward this people who may be interested!<br />

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