==== ====Great Information on How to Do Google Places yourself... Check it out:www.thedominatorstrategies.com==== ====Among the top free online marketing tools for business owners today is Google Places. Known asGoogle Local Business Centre upon its initial release, it has become an essential tool in increasingpopularity of a business on the Web to attract local consumers.And even though millions of customers are looking for local businesses using Google LocalMarketing, or popularly known as Google Maps Marketing, each day, Google offers the tool forfree.Now is the time to learn 10 quick tips on how you can use Google Places to attract new localclients to your business:Tip 1 - Use your real Business NameSome businesses have gone to extremes and stuffed extra words into their Business name. Thishas helped them get a short-term foot-up in local listings but Google is clamping down on thisconduct and these businesses will suffer in the future. That said you can consider adding 1-2keywords in your name as long as it sounds natural and accurately represents your business.Heres an example:Real business name - Fred Withers LtdGoogle Places listing name - Fred Withers Plumbing LtdTip 2 - Ensure your Business Information is 100% accurateAccuracy of your business information is crucial. Give your prospect customers what theyrelooking for exactly: the correct business information. Here is the information you need to addcorrectly: business address, email, fax number, telephone number, and website. Most of the timepotential clients dont trust a PO Box number or a 0800 telephone number.Tip - 3 Use the right Business Categories and lots of themThere are 5 different categories you can list your business on Google Maps Marketing. Itsimportant that you choose your category carefully. You want your potential customer to find yourbusiness under the right category. Google will suggest categories; its best to use 1 or 2 of themeven if it looks inappropriate to your business. To add to the Google-suggested categories, add 3more categories of your choice to leverage your business listing. There are 5 categories available--make sure you use all of them.
Tip 4 - Punchy & compelling Business DescriptionDespite Googles 200-characters limit on the business description, make your descriptioncomplete. The idea is to put the top keywords & business terms in the short description. Highlightyour credibility by using terms like accredited, professional, trusted, etc. on the description.Tip 5 - Include Photos & VideoGoogle local listings permit for 10 photos and a short video, so make sure you use them all. Itstime to learn a thing or two about shooting a short 1-2 minute video and marketing your businessto your clients. This might make you cringe and say, really? Why? Well, because local businessesare all about the people who run them; customers love getting a glimpse of your store, your logo,and even yourself before they choose to buy from you. Show them who you are and youllstandout from the other businesses on Google Maps Marketing.Tip 6 - Maximize Google Local Listings the Extra DetailsTake advantage of the extra details Google Places will ask for like your opening hours, coverageareas, payment methods accepted, and available facilities. Google and your potential customerswill thank you for including these specific details on your Google Places listing.Tip 7 - Invest time to complete the Services SectionAt the end of each Google Places listing are the services you can enumerate. A good number ofservices to list is from 6-10, but you be the judge--if you feel its relevant, then dont be afraid toadd them. Be creative with your Service listings and use this area to cram in lots of relevantservice keywords, but dont use location names (a big no, no!). Here is a bad & a good example:Bad - Heating Services: YesGood - Heating Services: gas-safe registered, radiator repair, boiler installation, hot waterproblems, fix central heatingTip 8 - Create a unique Special Offer CouponLocal customers love special offers and so does Google so take advantage of this feature. Createa unique discount coupon that is offered only to users of Google Maps Marketing. This will helpyour business standout from others and will help convert online browsers into new, realcustomers.Tip 9 - Generate CitationsCitations are mentions of your business on other websites. These citations are important becauseGoogle local SEO uses these citations to figure out whether your business is worth peoples timeand money or not. This can worry some business owners, but for those who know how to takeadvantage, its a great opportunity.You need to get as many citations as you can on Google Local Marketing:
1. List your business on few more directories2. Ask your neighboring businesses & suppliers to put your business address details on their sitewith a link back to your website. You can offer to do the same in return for them.3. Create a special offer for employees of nearby local businesses and place this on a separatepart of your website-make a special page for each offer if you have to. Let the target clients knowabout your offer through your Google local SEO and offline ad campaign and provide them the linkto your site. Ask them to put it on their company website if they have one. This will help generatenew business directly & help with Google Places.Tip 10 - Generate Customer ReviewsGoogle Places pulls in online customer reviews from multiple online directories such as Yelp.com,Qype, Insider Pages, and TripAdvisor. Google uses these reviews as another factor in determininghow trustworthy your business is. You can motivate your loyal customers to leave reviews aboutyour business on these online directories or on your Google Places listing itself. But, rememberthat its more effective to have reviews on online directories because you reach their users as wellas Googles so you get more bang for your money.Most clients are willing to give 5 minutes of their time; theres no need to bribe customers to writea review--this could hurt you in the end. Reviews should be voluntarily made. Google Places nowoffers a way for business owners to respond to reviews so you can openly thank a loyal client orrespond to any bad comments.Everyone knows that Google local marketing is an important factor in the success of any business,and Google Places makes it an even more powerful marketing tool for local businesses. GoogleMaps immense users hold huge potential for drawing new customers and growing a business, ifused correctly. Astonishingly only a handful of local businesses are applying Google Places listing--its your turn to try. Claim your listing and get a head start on your competitors before they wiseup!Myles Anderson is the co-founder of Brightlocal.com. After working with big company names likeFreeserve, eHarmony, and Orange, he turned his attention to helping all sorts of local businessesattract new customers through business directory listings and other local search engine marketingtools.Article Source:http://EzineArticles.com/?expert=Myles_Anderson
==== ====Great Information on How to Do Google Places yourself... Check it out:www.thedominatorstrategies.com==== ====