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Skyfire Horizon - The Mobile Browser Extension Era is Here
 

Skyfire Horizon - The Mobile Browser Extension Era is Here

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Browser extensions are commonplace on desktop browsers like Chrome and Firefox, but what about on mobile? Learn about Skyfire's Horizon mobile browser extension platform, and how it enables a robust, ...

Browser extensions are commonplace on desktop browsers like Chrome and Firefox, but what about on mobile? Learn about Skyfire's Horizon mobile browser extension platform, and how it enables a robust, social and contextual mobile browsing experience for consumers and new engagement and monetization opportunities for operators.

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    Skyfire Horizon - The Mobile Browser Extension Era is Here Skyfire Horizon - The Mobile Browser Extension Era is Here Presentation Transcript

    • The  Mobile  Browser  Extension  Era  Is  Here  
    • Mobile  Browsing  Needs  To  Be  Redefined     Apps  have  forever  and  irrevocably  altered  the  way  content  is  consumed   on  mobile…..or  have  they?  
    • FACT:  US  mobile  users  use  their  mobile  browsers  nearly  as  o3en  as  they  do  all  of  their  other  apps  combined.  FACT:  Mobile  browser-­‐based  media  consump:on  grew  30%  in  2012  in  Europe  and  the  United  States.   The  mobile  browser  is  by  far  the  most  popular  “app”  on  your   smartphone.  So  what’s  the  problem…?   Source:  ComScore  2012  
    • THE  PROBLEM  –  for  Consumers   Mobile  browsing  has  not   caught  up  with  the  mobile   revolu@on.     We  can  share  –  but  we  can’t  stay.       We  can  only  interact  with  content  on  the  page  we’re  viewing  –  and  that’s  it.    Why  do  desktop  browsers  do  virtually   everything  we  need  –  but  mobile   browsers  are  sta:c,  feature-­‐poor  and   one-­‐size-­‐fits-­‐all?      
    • THE  PROBLEM  –  for  Operators   Operators  have  been  removed  from   the  mobile  browsing  equa@on.     The  “walled  garden”  is  dead.     There’s  no  way  to  mone:ze  ac:vity,   nor  build  customer  loyalty,  within  the   much-­‐used  browser.     How  do  operators  help  their   customers  find  the  best  apps,  social   media  and  browsing  tools?    
    • The  Skyfire  Horizon  SoluIon   Mobile  browsing  is  finally   catching  up  with  the  mobile   revolu@on.                      §  Skyfire  Horizon  is  a  robust  mobile   browser  extension  pla9orm  for   operators  -­‐  and  their  consumers    §  The  mobile  browser  is  now  social   and  contextual  –  with  dozens  of   built-­‐in  browser  extensions  in  an   easy-­‐to-­‐use  toolbar  §  What  used  to  only  be  for  desktop   browsers  (Chrome,  Firefox,  Safari)   is  now  available  on  mobile    
    • The  Skyfire  Horizon  SoluIon  §  Skyfire  Horizon  seamlessly  and   easily  integrates  with  the  naIve   OEM  browser  §  Fully  configurable  by  the   operator,  and  completely   personalized  by  users  §  Users  can  easily  invoke  and  hide   the  toolbar  with  a  quick  swipe  §  Enables  the  browser  to  become   more  social,  contextual  and  far   more  “app-­‐like”  than  ever   before      
    • Personal,  Contextual  and  Social  Engagement  §  Significantly  enhances  the  browsing   experience  §  App  discovery,  social  media  apps,   contextual  recommendaIons  –  all   within  the  page  being  viewed  §  One-­‐buRon  click  to  news  feeds,   Facebook,  TwiRer,  sharing,  email  etc.  §  Users  can  add  and  delete  extensions,   and  even  make  their  own  §  Users  never  need  to  leave  the  page   they’re  on  to  interact  with  extensions      
    • MoneIzaIon  OpportuniIes  for  Operators   §  Enables  new  revenue  streams   by  being  at  the  center  of  the   most  common  user  behavior  on   smartphones:  browsing   §  Operators  can  use  toolbar  to   promote  content,  adverIse,  or   recommend  products  &  services   §  Includes  a  world-­‐class  ad  server   and  works  with  mulIple  ad   networks  (ads  can  be  turned  off   or  on  by  operator)   §  Easily  managed  by  secure,  web-­‐ based  CMS  dashboard    
    • Dozens  of  Browser  Extensions  Available,  and  Growing  Rapidly   Apps  are  finally  an  integrated  part  of  the  mobile  browsing   experience  –  and  can  be  accessed  without  leaving  the  page…!  
    • Learn  more  about  Skyfire  Horizon  and  download  our  free   SoluIon  Brief  at  www.skyfire.com   Fire  Up  the  Cloud   Harness  the  power  of  cloud  compuIng  for  a  beRer  mobile  experience     Maximize  Mobile  Browsing   View  video  the  way  it  should  look…faster,  richer,  smoother