Pitch deck for HackPack.press

1. The global network for the media industry
Strengthening independent journalism to help media outlets
better inform the public about our world
Contact: Justin Varilek; email: justin.varilek@hackpack.press; Skype: justin.varilek;
US: +17814601649; Russia: +79651054975
HackPack.press

2. Editors Are Losing Their Networks
Problem: 51% drop in newspaper revenues in the past 15
years has led to loss of staff and global networks
Option 1: Try to provide
coverage using outdated
cumbersome excel sheets
Option 3: Gain
investments and expand
global networks, i.e.
VICE, Buzzfeed, Politico
Option 2: End coverage,
copy the wires, or
aggregate – diminishing
competitiveness
Need: Media outlets need a
subjective, up-to-date means to
expand and provide coverage
based upon their needs.

3. Companies React
Problem: Turbulent media market means fewer journalists are covering
more topics, new influencers arise, journalists are swapping publications.
Option 1: Spend months
developing journalist database
and fight for their attention
Option 2: Hire
expensive PR agencies in
every location
Need: Tech startups and international
companies need global access to local
influencers and media markets.
Option 3: Purchase expensive
journalist lists that only focus
on English-speaking markets

4. Consultants and NGOs Seek Other
Options
Turbulent media industry
means fewer Western
journalists in locations to
conduct risk analysis,
research businesses, and
assist in aid activities
Companies need
subjective means to select
individuals who will
ensure anonymity

5. Our Solution: connect the entire vertical
Fixer
Videographer
Journalist
Editor
Photographer Expert
PR ProfessionalInformation Intelligence

6. What is
HackPack?
! Searchable Database
! Specialized profiles for
the media industry
! Subjective feedback from
colleagues
! Offline events
! Training, social
gatherings

7. What is
HackPack?
! Twitter, but following topics,
not people, including:
! Job opportunities
! Quote queries from
journalists
! Press Release Distribution
! Event announcements
! Demo: www.youtube.com/
watch?v=s5hszKCX0Ls

8. Where Are We Now?
1620 members
40 countries
Avg Growth of 690%
per mo. for past 4 mo.

9. $2.1 bln Global Market
Services
! Contact Management
! Press Release Distribution
! Media Analysis
! Media Monitoring
Burton Taylor Media Intelligence and Public Relations Information & Software Competitor Market Map: http://www.burton-taylor.com/samples/
B-T_Global_Media_Intelligence_and_Public_Relations_Information-Software_Competitor-Segment_Sizing_2015-Free_Download.pdf
Primary paying clients
! PR agencies around the globe:
~12,700 U.S., U.K, Russia (2014)
! VCs: 735 in U.S., Russia (2014)
! SMBs <20 employees:
~5,130,000 in U.S. (2012)

10. Business Model
Group Pricing Model
Journalists, Fixers,
Photographers,
Videographers
Free Access + payment for extra
Private Messages
Editors Freemium access
Media outlet Monthly Subscription
PR agencies, Companies,
Universities, Consulting
companies
Monthly Subscription
NGOs
Monthly Subscription or Free
with specific amount of activity

11. Market Ripe for Disruption
1. Private-equity fund, GTCR, purchases main competitors
2. Main photographer/fixer search tool closed
April 2014, GTCR
bought Vocus for
$446.5 million
May 2014, GTCR
acquired Cision for
$170 million October 2014, GTCR
bought Gorkana for
$300 millionJune 2015, UK
regulators forced
GTCR to divest Cision
and Vocus operations
Sept. 2015,
Lightstalkers closed down

12. Community Growth Strategy
Utilize Dropbox-style referral program
Target Key Audience in Facebook Groups
• Find a Journalist Around the World – 13,340 users
• Moscow HackPack – 1700 users
• Foreign Journalists in Ukraine - 1060
Ride the election wave
• US General Elections
• French Elections
• Belarus Elections
• Russian Duma Elections
Hire Community Leads in key geographies
• Organize offline events
• Create localized content
• Promote news-worthy events and local members
• Drive local partnerships

13. Community Growth Timeline
Ukraine
Launch;
Russia
Focus
NH & IA
Focus;
Kickstarter;
Belarus
elections
Launch
Smartphone
Application
IA Caucus
Elections
NH Primary
Elections
St. Petersburg and
Moscow events;
Enter Iran &
France markets
Sept. Oct. Nov. Dec. Jan. Feb.

14. Our Media Partners
This is every commissioning
editor’s dream. I need a
better way to evaluate
writers before hiring them.
VICE is now producing
35 episodes a year and
needs access to local
fixers all over the globe.
"HackPack was an instantaneous and landslide of a success in my
hunt for employees at our office. In less than one week, I found
three candidates, one of which has already begun working full-
time."
Igor Serebryany, Editor
"I spent weeks looking for a
solid Moscow-based business
reporter without success.
HackPack found the perfect
candidate in just a few days."
Erica Alini, Deputy
Managing Editor

15. Our Expert Partners
Human Rights
International
Law
Economics
Terrorism
Politics
Technology

16. Team
Entrepreneur, Journalist, and PR
Professional. He has rebuilt the
US press office of Acronis, a
global software company, and
founded the press office for
Skoltech, a global university in
Moscow, Russia. Past journalist at
The Moscow Times.
Justin Varilek
CEO
Programmer, Entrepreneur.
Pavel has developed his skills at
global companies LinkedIn and
Mail.ru as well as on a previous
startup, Onefamily.co, where he
led frontend development for
this Airbnb for babysitters.
Pavel Ivanov
Frontend Programmer
Alexander Chubarov
Backend Programmer
Web developer with seven years of
experience. He has built an
expertise in high-load projects with
complicated business logic at the
fast-growing development company
DevHub and created projects using
big data analysis and social
networks.

17. Team
Leonard Grayver
Legal Advisor
Technology and Venture Capital
Attorney at Greenberg,
Whitcombe, Takeuchi Gibson &
Grayver. He counsels middle-
market, emerging growth, and
startups in corporate and securities
laws, mergers and acquisitions, and
strategic business deals. In 15 years,
he has also founded six startups,
including Artec Group.
Ed Crawley
Advisor
Professor of Engineering systems
at MIT and serial entrepreneur.
Cofounder of Active Control
eXperts, (sold successfully in
2000), BioScale Inc., Dataxu
(Named the fifth fastest growing
company in 2012), and Ekotrope.
Currently, he serves as the
founding President of Skoltech.

18. Team
Artem Galustyan
Community Lead,
Russia & CIS
Maxim Eristavi
Community Lead, Eastern &
Central Europe
Journalist, fixer, Web-projects
producer. Artem works as managing
editor for multimedia web-projects
at Kommersant.ru. He has covered
the Ukrainian crisis from Kiev, Lviv,
and Crimea since Nov. 2013. He is
a Ph.D. candidate for New Media
and Communication Theory at
Lomonosov Moscow State
University.
Journalist, fixer, entrepreneur.
Maxim is the cofounder of
Hromadske International, a new
media conglomerate focused on
Ukraine. During the 2013-14
conflict in Ukraine, he became
one of the most famous English-
speaking journalists providing
coverage for international media
outlets.
Journalist/Editor. Luke is
currently the executive editor
of The Dartmouth and its
partner blog Dartbeat. He
previously covered social issues
and their intersection with
college life and students. He is
finishing his degree in
comparative literature and
creative writing at Dartmouth
College.
Luke McCann
Community Lead,
New Hampshire