Brand Equity Based Online reputation management

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A detailed description of Online Reputation Management Services in India provided by Skitsol. We provide Brand Equity Based Transformative Online Reputation Management Services in India for Indian and Multinational brands. This is achieved by following a responsive, relational and trust based approach, each of which is measured.

The present Online reputation management services in India are reactive as opposed to transformative. Considering the sharing featuring of internet and ease of access for the modern consumer it makes the reputation for a brand volatile.

Download this report by Skitsol to understand how we approach brand equity based Online Reputation Management. Contact us at contact@skitsol.com to know more about this service.

Check out http://skitsol.com/online-reputation-management-india for more details

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Brand Equity Based Online reputation management

  1. 1. Brand Equity based Online Reputation Management Online Reputation Management in India
  2. 2. The Agenda • What is Online Reputation Management • Importance of Online Reputation Management in India • The Brand Equity perspective • Brand Responsiveness • Building Relationships • Brand Trust • The Return on Investment (ROI) • Key metrics • Present Online Reputation Management Services Online Reputation Management in India
  3. 3. What is Online Reputation Management? Online Reputation Management in India
  4. 4. Online Reputation Management As millions of users on internet consume your brand, they also talk about you. Sharing features of internet and social media can quickly make these conversations spread This makes your reputation volatile. Online reputation management (ORM) - Servicing that enables companies and brands to easily monitor and manage their online profile. Online Reputation Management in India
  5. 5. Is Online Reputation Management important in India? Online Reputation Management in India
  6. 6. The Indian Internet Scenario With 243 million users by 2014, India will beat United States in internet reach. These 243 million users consumer your products, services and thus contribute to brand equity. Mobile Internet usage has also risen sharply from the 2012 penetration levels. A recent study says that penetration level of mobile Internet users has quadrupled. Rural base: India has now 137 million internet users in urban India and 68 million in rural India making reputation of brands volatile. Online Reputation Management in India
  7. 7. Can Online Reputation Management help a brand? Online Reputation Management in India
  8. 8. The Brand Equity Perspective Net Digital Brand Equity is a sum of positive and negative brand equity Positive brand equity is generated by loyal consumers indulging in positive word of mouth It increased by enhancing the consumption experience Negative brand equity originates from brand haters and negative consumer experiences Online Reputation Management in India
  9. 9. The objective of brand equity based Online Reputation Management is to enhance positive equity and reduce negative equity Online Reputation Management in India
  10. 10. Brand Responsiveness as a measure Online Reputation Management's foremost and most important task is to listen and monitor the web. Online reputation management and its impact on brand equity majorly depends on the responsiveness shown by the brand Metrics Key Metric to evaluate brand responsiveness is Turn Around Time (TAT). Greater responsiveness gives a signal to the customer that the brand cares! Online Reputation Management in India
  11. 11. Brand relationships as a measure Relationships are important in building loyal consumers Loyalists can improve online reputation by increasing positive brand equity Relationships are formed by understanding and interacting in a human manner A first step is polite communication, regular follow up Relationship development also leads to increased trust on the brand Online Reputation Management in India
  12. 12. Brand trust as a measure Brand trust only builds when you demonstrate performance on a regular basis This means regular responsiveness, and orientation to relational development Trust leads to commitment by the consumer This commitment contributes to positive brand equity Trust also means recommendation and a loyal consumer Online Reputation Management in India
  13. 13. And what is my Return on Investment in Online Reputation Management? Online Reputation Management in India
  14. 14. The ROI Greater digital brand equity can transform a business by reducing advertising expenditure Brand responsiveness, relationships and trust lead to purchase intentions Increase brand recall and build positive brand associations Brand communities can be easily facilitated Reduces cost of new product launches Provides safety net against product/service failures Online Reputation Management in India
  15. 15. How do I measure my Online Reputation Management Service Performance? Online Reputation Management in India
  16. 16. Key Metrics • Responsiveness • Turn around Time (TAT): Time between query notification and first response • Resolution Status: Time to resolve a query • Relationship • Response rating: The relational orientation of response • Consumer knowledge: Insight about the consumer collected • Follow-up: Follow up with consumers • Trust • Positive EWOM: Positive electronic word of mouth by consumers Online Reputation Management in India
  17. 17. Present Online reputation Management services use reactive response as opposed to transformative response Online Reputation Management in India
  18. 18. Learn more about our proprietary brand equity based online reputation management service. contact@skitsol.com Online Reputation Management in India

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