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  • Skinny Powerpoint

    1. 2. Management and Board of Advisors
    2. 3. Michael Salaman, Chairman Michael Salaman serves as the company's Chairman. Mr. Salaman has over 20 years experience in the area of new product development and mass marketing. Mr. Salaman began his business career as Vice President of Business Development for National Media Corp., an infomercial marketing Company in the United States from 1985-1993. From 1995-2001, Mr. Salaman founded American Interactive Media, Inc., a developer of set-top boxes and ISP services. In 2006, Mr. Salaman founded Skinny Nutritional Corp as a marketing and distribution company, focus in the beverage sector. Ron Wilson, President and CEO Mr. Wilson brings over 38 years of exceptional hands-on experience from manufacturing, sales and delivery to delivering quality products in a highly competitive market. Over the years, Mr. Wilson held various positions within Coca-Cola Bottling Company, rising from division manager to Vice President/General Manager of the New Jersey division. In 1985, he became the President and Chief Operating Officer of The Philadelphia Coca-Cola Bottling Company. Mr. Wilson led the company to become the fourth largest Coca-Cola bottler in the country. While at the helm, Mr. Wilson was also President of The Coca-Cola Bottlers’ Association and a Vice President of The Dr. Pepper Bottlers’ Association. In October 2008, Mr. Wilson was inducted into the Beverage World Soft Drink Hall of Fame. Don J. McDonald, CFO Mr. McDonald has over 25 years of experience as a senior executive and 19 years experience in the cable television, broadcast and video production industries with expertise in financial management, sales, marketing and corporate governance. Since April 2002, Mr. McDonald has served as the President of Summit Corporate Group, Inc., providing executive management and corporate advisory services to a number of companies. Prior to that, from March 1999 to March 2002, Mr. McDonald was the President of Directrix, Inc., a publicly-traded company providing media production and distribution services. Prior to that, Mr. McDonald in an executive capacity for a number of companies including President of National Media Corp ., LSI Communications, Inc. and Spice Direct Entertainment Co. Mr. McDonald graduated with a B.S. from Villanova University in 1974. Management
    3. 4. Cliff Oster, Manufacturing and Product Development Mr. Oster served as Director of Operations of Glaceau (Vitamin Water) from inception in 1999 until 2007 when the company was acquired by Coca Cola. At Glaceau, Mr. Oster was responsible for all purchasing, co-packing management and quality control including insuring water quality and PET performance. Mr. Oster assisted in writing the Vitamin water’s production manual and was responsible for identifying, operating and managing production facility plants. Mr. Oster’s prior experience included positions as Purchasing Director for After the Fall which was acquired by Smuckers in 1994. Mr. Oster has his BA from Wagner College and MA from Brooklyn College. Joe Gisondi, National Sales Manager Mr. Gisondi serves as our National Sales Manager.  Mr. Gisondi's background includes 10 years with the Philadelphia Coca-Cola Bottling Company.  His expertise includes the successful solicitation of new accounts in the DSD field, the roll out of new products and the cultivation of key business relationships.  He will be responsible for the rollout of Regional and National accounts across the United States.   Mr. Gisondi's accomplishments at the Philadelphia Coca-Cola Bottling Company include the launch of both Dasani Water and Vanilla Coke, top District Sales Manager in the Philadelphia region and his proven track record of the successful growth of sales volume. Mr. Gisondi will be a key component in the relationships built with Skinny Nutritional Corp's distributors and their customers. Management
    4. 5. Board of Advisors Pat Croce Successful fitness and physical therapy entrepreneur, former President of the Philadelphia 76ers, sports team executive and owner, motivational speaker and TV personality with passion for a fitness driven lifestyle. Mr. Croce has personally formulated the ENERGY / Acai Grape Blueberry blend and will be instrumental in promoting the Skinny Water products. Michael Zuckerman Drawing on Zuckerman & Honickman’s centuries worth of packaging experience, Mr. Zuckerman bring unparalleled expertise in beverage packaging & manufacturing including Skinny Water’s proprietary hot-fill bottle and co-packing relationship. In addition, Mr. Zuckerman provides a direct conduit to proven talent within the beverage industry. Sourced bottles for Vitamin Water, Sobe, and Fuze
    5. 6. Skinny Beverages 2008 - 2009 “ This is the absolute best no calorie, good for you drink I have ever tasted. I am currently in a medically supervised weight loss program and I bought a bottle to the Doctors Office and told them that they need to try it and get it for the patients!” Cynthia Kurpiewski
    6. 7. Overview Skinny is the Next Generation of Functional Beverages: • Zero Calories, Zero Sugar, Zero Sodium, Zero Guilt • Targeted specifically to 18-35 year old men & women who are calorie-conscious consumers • Multi-functional - hydration, fitness, vitamin-enriched and weight-management beverage, a new beverage category
    7. 8. Overview all water isn’t SKINNY 125 Calories 62.5 Calories 100 Calories 200 Calories 100 Calories 25 Calories 140 Calories 25 Calories 10 Calories 0 Calories
    8. 9. Creating a New Category of Functional Beverages Enhanced Fitness Weight Management
    9. 10. Blend Calories (bottle) Sugars g Carbs Serving Size oz. oz. / Bottle Calcium mg Potassium mg Sodium mg Vitamins Other Passionfruit Lemonade Energy Fitness Water Slenderize Mango Melon Light Weight Challenge Overview Label Comparisons Zero Zero Zero 8 16 70 99 Zero A,C,E, Niacin, B6, B12 EGCG, HCA, Chromium, Catechin, Folic Acid 125 33 33 8 20 - - - C, Niacin, B6, B5, B12 Caffeine, Guarana 25 4 6 8 16.9 - - 70 C, Niacin ,B6, B12, E Pantothenic Acid 10 0 2 8 18 - - 10 C HCA, Chromium, L-Carnitine 12 0 3 8 20 - - 38 C HCA, Chromium, Carnitine 10 2 2 8 16.9 100 - - D EGCG. Resveratol, Caffeine 100 24 24 8 20 - 180 95 Niacin, B6, B12 Pantothenic Acid Skinny Water Vitamin Water Propel Fuze Sobe Lean Function Life Water
    10. 11. SUPER-CHARGED so you can be. Acai (ah-sigh-ee) is the high energy berry grown in the Amazon. Get the skinny and get more done with an extra energy boost when you need it most. To keep your metabolism going, Skinny Water ® also has a combo of EGCG, a green tea extract, SuperCitriMax ® and ChromeMate ® . Eat healthy and exercise regularly, it’s good for you. Count on this energy to breeze you through your yada-yada day and get you back to your happy place. Hi-Energy Guarana+Ginseng +L-Carnitine +B Vitamins
    11. 12. SURVIVING just got a whole lot easier. Skinny Water® has great taste without the sugar and a combo of EGCG, a green tea extract, SuperCitriMax ® and ChromeMate ® to keep your metabolism going and give you all the skinny you need. Plus key vitamins to help tackle your hectic or not so hectic day (who are we to judge). Eat healthy and exercise regularly, it’s good for you and then the rest is easy because this little yellow survival kit has got your back. Total-V B Vitamins+C+E +A+Folic Acid +Magnesium +Calcium
    12. 13. Here's the skinny… everyone wants to be in shape (oblong isn't one of them). Goji Berries were used by the Chinese for 6,000 years to promote longevity and stamina. Skinny Water ® has a special combo of EGCG, a green tea extract, SuperCitriMax ® and ChromeMate ® , to keep your metabolism going. Eat healthy and exercise regularly, it’s good for you. Plus this also has d-ribose for sustained energy, calcium, and potassium, a key electrolyte. Now it really looks like things are shaping up. Shape D-Ribose+L-Leucine +L-Valine+Potassium +Calcium
    13. 14. CURB your inner snacking cravings and keep the extra lb’s away. Pomegranates are rich in polyphenols, some of the most powerful antioxidants. Combined with EGCG, a green tea extract, SuperCitriMax ® and ChromeMate ® will help you get the skinny and keep your metabolism going. Eat healthy and exercise regularly, it’s good for you. With this defender of the waist line on your side, you'll be able to take on whatever life throws at you ... and look good doing it. Crave Control Calcium +Potassium +EGCG
    14. 15. Three X's and you're in... the skinny club. Skinny Water ® with a special combo of EGCG, a green tea extract, SuperCitriMax ® and ChromeMate ® , to keep your metabolism going. And these three X's won't ever strike out, with the antioxidants (Lutein, EGCG and Hesperidine), to keep you looking and feeling like an A-list movie star. Eat healthy and exercise regularly, it’s good for you. XXX-Detox Lutein+EGCG +Hesperidine
    15. 16. Skinny Water Future Product Lines <ul><ul><ul><li>• Orange Cranberry Tangerine </li></ul></ul></ul><ul><ul><ul><li>Immunity/Super C </li></ul></ul></ul><ul><ul><ul><li>• Blackberry Yumberry </li></ul></ul></ul><ul><ul><ul><li>Skinny Beach/High Antioxidants </li></ul></ul></ul><ul><ul><ul><li>• Citrus Lime Melon </li></ul></ul></ul><ul><ul><ul><li>Liquid Yoga/Focus </li></ul></ul></ul><ul><ul><ul><li>• Skinny Teas - First all-natural </li></ul></ul></ul><ul><ul><ul><li>sweetened zero calorie </li></ul></ul></ul><ul><ul><ul><li>functional tea with “Skinny Sweet” </li></ul></ul></ul>Proposed Packaging
    16. 17. Sales and Marketing
    17. 18. 2008-09 Key Chain Successes COMING SOON! Turkey Hill (226) Rutters (57) Kroger (Divisions TBD based on distributor coverage) Fast Mart (208) 7-11 (5000+) Alberston’s Southwest Division Sunoco A-Plus Great Value/Super Valu (70) Gelson’s (Southern California) ACME (130 STORES) WALGREENS (240 STORES) WAWA (196 STORES) REDNERS (51 STORES) GIANT-CARLISLE (149 STORES) TARGET (1650 STORES) HOLIDAY FOOD (28 STORES) LUKOIL (PA, DE & NJ) ALBERTSON’S (46 STORES) WEIS MARKETS
    18. 19. Current Distributors Mid-Atlantic: Victory Beverage/ Red Bull/ Philadelphia Harrison Beverage/AB/NJ High Grade Beverage/AB/NJ Seaview Beverage/Snapple/NJ Beverage Network of Maryland Ohio Valley: Power Pak, Red Bull, Logan Beverage/Red Bull, L.T. Verrastro/Red Bull, North Eastern Pa. Mid-West: Capital Beverage/AB, Fridley MN Thorpe Distributors/AB, Rodgers MN College City Distributors/AB, Dundas MN Carlson & Lyter Distributing/AB Baxter MN McDonald Distributor's/AB, Pine City MN Schott Distributor's/AB,Rochester, MN South West Golden Eagle/Spike Beverage/AB, State of AZ Heimark Distributing/AB,S. CA Prestige/Red Bull, S.CA Allied Beverage/S.CA New England: Farrell Distributing/AB, State of Vermont Bellavance Beverage Co./AB, Nashua N.H. New Hampshire Distributor/AB, Concord N.H. ROGO Distributing/ CT B&E Distributing/CT Tomassetti Distributors/CT Great State/AB Boston, MA Mid-South: Brown Distributor's/AB, Richmond VA  
    19. 20. Pac- N.West/West : San Francisco, Las Vegas, Reno, Jasper, Anchorage, Seattle, Portland, Boise, Billings Mid South-West : Dallas, Oklahoma City, Albuquerque, Denver Mid-West : Indianapolis, Chicago, St. Louis, Wichita, Cincinnati South West : S. Cal, Salt Lake City, Hawaii Upper Mid West : Des Moines, Milwaukee, Detroit, Omaha, Bismarck, Rapid City Southeast : Miami, Orlando, Tampa Bay, Jacksonville, Atlanta, New Orleans, Mobile, Birmingham, Jackson Mid-South : Charlotte, Lexington, Nashville, Charleston, West Virginia
    20. 21. Michael Salaman Chairman Ron Wilson President and CEO Christopher Wilson V.P. DSD Sales Operations Joe Gisondi V.P. National Chain Accounts Tarik Ferron RM Mid-Atlantic NJ, PA, DE, MD, D.C. 3 SALES PEOPLE Vanessa Buckwalter RM Ohio Valley Western PA, Ohio 1 SALES PERSON Steve Brackett RM New England CT, NH, VT, ME, MA, RI 1 SALES PERSON Lower Pac- West N. CAL, NV, CO, MT 1 SALES PERSON Michelle Spieker RM Upper Mid-West MN, IA, WI, MI, ND, SD 2 SALES PEOPLE South East FLA, GA, LA, AL, AR,MS 3 SALES PEOPLE Mid-South SC, NC, WV, VA, TN, KY 1 SALES PERSON Mid-South West TX, OK, NM, NE 1 SALES PERSON Upper Pac-West WA, OR, MT, WY, ID, AK 1 SALES PERSON Mid-West IN, IL, MO, KS 1 SALES PERSON South-West S. CAL, AZ, UT, HI 3 SALES PEOPLE New York 3 SALES PEOPLE
    21. 22. Integrated Strategy that is centered around a “ True Partnership” with Wholesalers Marketing Strategy
    22. 23. Skinny on display <ul><li>Open Air Cooler </li></ul><ul><li>Counter Cooler </li></ul><ul><li>Barrel Cooler </li></ul>
    23. 24. Full Catalog of Point of Purchase <ul><li>Cooler Static </li></ul><ul><li>Floor Graphic </li></ul><ul><li>Case Stacker Display </li></ul><ul><li>Pallet Display </li></ul><ul><li>Coupon Cling </li></ul>
    24. 25. Fleet
    25. 26. Market Launch Events
    26. 27. Sampling Teams We have sampled over 250,000 bottles in 2008
    27. 28. • Radio Station Concert Series • Runs • Cycling Events • Happy hours at Bars and Night Clubs • Community Events • Sporting Teams Event Marketing
    28. 29. St. Paul Saints Skinny Water Park Naming Rights
    29. 30. Advertising Support Billboard Bus Stop Aerial banner
    30. 31. Create a demand for Skinny Water on college campuses across America with Skinny “Teams” that will sample, promote and advocate our brand messaging and culture Skinny U
    31. 32. National Advertising Support People Style (November 21)
    32. 33. Public Relations and Hollywood Outreach Campaign
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