SPOTTING TALENT
Welcome to SCA 2.0
Welcome to SCA 2.0
LAST YEAR:17 STUDENTS RECEIVE 110 WORK OFFERS4 BOOKS IN CREAMA FEW AWARDS                                THIS YEAR:       ...
Over 1,100 will apply for September
300 will attend a Selection Day
40 will be offered a place
This represents secondary education
Talent Spotting
Bring Something New
Bring Something New
Have a Passion
Be a Jazz Player
Be a Risk Taker                  mattrichardson2
THANK YOU@SCA2Dean
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Skinny Cubs - Talent Spotting by Marc Lewis

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Marc Lewis is the Dean of the School of Communication Arts. He gave a great talk at Skinny Cubs 2012 (skinnycubs.co.uk) on how he spots new talent for the School.

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  • \n
  • We value simple, powerful ideas that connect and resonate\nTelling stories across channels\n\nInto Peace One Day\n
  • Lots more examples on our website\n
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  • Don’t mention process yet!!!\n
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  • 3 Us and an F\nStored knowledge tests\nPoorly prepared in 5xRs - e.g. Researching, Reading, Remembering, Reflecting, and Responsibilities\nCommonly reported across universities and employers\n\n
  • I want to find the talent that ordinary art schools often overlook.\nLike Martin and Olly.\nOr Joanne who made that Caff campaign. (turn slide. story comes on next slide)\n
  • Selection days at SCA are a bit like a Britain’s Got Talent audition. Candidates get four minutes to show anything that expresses their creativity on a stage in the school studio. Marc says, “The room knows when something interesting has just been presented. The energy changes instantly.” \n\nThe Joanne Story - great copywriter.\n
  • Selection days at SCA are a bit like a Britain’s Got Talent audition. Candidates get four minutes to show anything that expresses their creativity on a stage in the school studio. Marc says, “The room knows when something interesting has just been presented. The energy changes instantly.” \n\n
  • The school looks for students who show curiosity. Marc says, “It doesn’t matter whether they are interested in something niche, like Moscow Street Art, or more general, like packaging design. We want to see that they are out there looking for things, feeding their creative soul.”\n
  • To help spot natural improvisers and collaborators, candidates on Selection days work on a brief in small teams under time pressure and constant observation. Marc says, “We can put people in to one of two camps. There are ‘yes, and..’ and there are ‘no, but’ types.\n
  • We help students understand how to measure and evaluate ideas, so that they can start to take well considered risks. It is a lot easier to teach that, than to teach someone to become adventurous.”\n
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  • Skinny Cubs - Talent Spotting by Marc Lewis

    1. 1. SPOTTING TALENT
    2. 2. Welcome to SCA 2.0
    3. 3. Welcome to SCA 2.0
    4. 4. LAST YEAR:17 STUDENTS RECEIVE 110 WORK OFFERS4 BOOKS IN CREAMA FEW AWARDS THIS YEAR: 24 STUDENTS, ALREADY BEING POACHED TARGETING 6 BOOKS IN CREAM PLENTY MORE AWARDS
    5. 5. Over 1,100 will apply for September
    6. 6. 300 will attend a Selection Day
    7. 7. 40 will be offered a place
    8. 8. This represents secondary education
    9. 9. Talent Spotting
    10. 10. Bring Something New
    11. 11. Bring Something New
    12. 12. Have a Passion
    13. 13. Be a Jazz Player
    14. 14. Be a Risk Taker mattrichardson2
    15. 15. THANK YOU@SCA2Dean
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