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Reverse brochure

  1. 1. reverseRegimen for Brown Spots,Dullness and Sun Damage
  2. 2. It’s not what you see,it’s what you don’t see. Eighty percent of your skin’s aged appearance is caused by the sun, not the passage of time. The damage caused by UV exposure is not only visible on your face, but lurks under the skin’s surface, making your complexion appear dull, sallow, uneven, and aged. Much of this evidence of environmental aging is both preventable and reversible. We created the Rodan + Fields® REVERSE Regimen as a simple, full-face solution that tackles both the damage below the surface and the visible pigmentation that is the result of years of incidental sun exposure. The REVERSE Regimen exfoliates dulling dead skin cells, lightens unwanted pigmentation, evens skin tone, brightens the overall complexion, and protects against further UV damage, visibly improving the appearance of environmentally aged skin.
  3. 3. How Does the REVERSE Regimen Work?Based on Multi-Med® Therapy, REVERSE is a completeskincare system that combines prescription medicines atnon-prescription strength with active cosmetic ingredients torepair and protect hyper-pigmented, sun-damaged skin. Bycombining the right ingredients, in the right formulations,and using them in the right order, the regimen: L ightens excessive darkness, brown spots, and uneven pigment. B rightens dull skin, improves tone and texture, and boosts skin’s radiance. Exfoliates skin to remove complexion-dulling dead skin cells. P rotects against free radical damage and provides prolonged UVA and UVB sunscreen protection.
  4. 4. REVERSE ResultsWith regular use, the REVERSE Regimen reveals a smoother, brighter, BEFORE TREATMENT AFTER TREATMENTeven-toned complexion; improvement is often experienced withthe first use. For some people, one cycle of the REVERSE Regimen issufficient to restore the brightness of their skin. For significanthyper-pigmentation, it may take 2-6 months before maximum even-ness of skin color is achieved. Once you’ve achieved your desired POLAROIDresults, you may transition to another Rodan + Fields Multi-MedTherapy regimen and may always return to using the REVERSERegimen if your skin becomes dull or spots begin to reappear.PERCENT OF STUDY PARTICIPANTS SEEING AN IMPROVEMENT: UV CAMERAAverage results as independently and clinically graded after 8 weeks of use Unretouched photos after 8 weeks of use. Clinical data based on use of REVERSE UVA/UVB SPF 15 Sunscreen. Results may vary.100% 80% 60% 40% 20% BRIGHTNESS SMOOTHNESS AND AGE SPOTS SKIN TEXTURE AND EVENNESS OF SKIN TONE
  5. 5. The 4-Product REVERSE Regimen 1 REVERSE Deep Exfoliating Wash Cleanses and refines sun damaged, blotchy complexions. Alpha hydroxy acids loosen dead skin cells and polyethylene beads sweep them away. Skin is instantly brighter and prepared for treatment. 2 REVERSE Skin Lightening Toner Delivers the time-proven and dermatologist-preferred benefits of 2% hydroquinone in a rapidly-penetrating liquid vehicle. This proprietary combination of hydroquinone, kojic acid, and anti-oxidants brightens skin, evens skin tone, and fades brown spots. 3 REVERSE Skin Lightening Treatment Delivers a second layer of 2% hydroquinone, ensuring effective and prolonged penetration to optimize lightening and brightening of the skin. Retinol and Vitamin C enhance the brightening process. May be followed with a moisturizer if skin feels dry. 4 REVERSE Environmental Shield SPF 55 Prevents future discoloration by blocking pigment-stimulating UV rays. Exclusive SHIELDrf sunscreen technology combines stabilized avobenzone and free radical fighting colorless carotenoids for prolonged UVA protection. Licorice and mulberry help brighten dull skin.
  6. 6. Getting Started Supplement Your RegimenBegin the REVERSE Regimen slowly in order to let skin acclimate To perfect and protect yourto the medicines. Follow the schedule below for best results: complexion, try ENHANCEMENTS Mineral Peptides SPF 20.Week 1 D AY 1 D AY 2 D AY 3 D AY 4 D AY 5 D AY 6 D AY 7 MORNING • • • • To remove eye makeup and revitalize EVENING and firm the eye area, try ANTI-AGE Eye Cloths.Week 2 D AY 1 D AY 2 D AY 3 D AY 4 D AY 5 D AY 6 D AY 7 MORNING • • • • • • • To maximize controlled exfoliation EVENING and boost results, use ENHANCEMENTSWeek 3 D AY 1 D AY 2 D AY 3 D AY 4 D AY 5 D AY 6 D AY 7 Micro-Dermabrasion Paste 1-3 times MORNING • • • • • • • per week in place of REVERSE Deep EVENING • • • • Exfoliating Wash.Week 4 D AY 1 D AY 2 D AY 3 D AY 4 D AY 5 D AY 6 D AY 7 MORNING • • • • • • • EVENING • • • • • • • Omit REVERSE Environmental Shield SPF 55 in the evening. f dryness occurs, use a moisturizer after applying REVERSE I Skin Lightening Treatment. We recommend ANTI-AGE Overnight Restorative Cream. I f redness and/or irritation occur, take a break from the Regimen for 2-3 days. During this time, we recommend using our SOOTHE Regimen to reduce irritation and normalize your skin. The REVERSE Regimen is introduced slowly, so during the first three weeks, use a gentle cleanser, toner, moisturizer and sunscreen when not using the Regimen. o not use AMP MD at any time while using the REVERSE Regimen. D
  7. 7. Doctors’ Tips Frequently Asked QuestionsAlways wear UVA/UVB sunscreen Do I need to use all the steps in REVERSE Regimen to get results?and do not sunbathe. A single day of Yes, each step of the REVERSE Regimen builds upon the previous step tounprotected sun exposure can virtually treat every aspect of dull, uneven skin tone and areas of dark pigmentation.undo months of treatment. Used in combination, the formulations provide exfoliation, skin lightening, skin brightening and broad spectrum sun protection. Skipping any step couldUse the REVERSE Regimen until your preclude achieving maximum is bright and even-toned, usually2-6 months, then transition to the Why use the REVERSE Regimen over my entire face?ANTI-AGE Regimen and AMP MD™ We developed the REVERSE Regimen as a full-face solution because what youMaximum Delivery System. see on the surface is not the full story. In fact, visible brown spots on the skin’s surface indicate more damage below. Furthermore, using pigmentation-lighteningHydroquinone can stain fingernails so products over the entire face avoids the “halo effect” (white rings around darkuse ESSENTIALS Gauze to apply toner and spots) resulting from only applying the products on the spots that you see. Towash hands after use. achieve an even-toned color over the entire face, these products must be used over the entire face.Use the REVERSE Regimen to treat thedécolleté, neck, hands, and other parts Can the REVERSE Regimen be used on all skin types and ethnicities?of the body prone to showing signs of Yes. REVERSE is safe for use on all skin tones. It contains 2% hydroquinone,sun damage. which lightens only abnormal pigmentation, allowing the natural skin tone to be revealed. Products in the REVERSE Regimen are oil-free and do not clog pores— excellent for acne-prone skin as it lightens post-acne dark marks. However, the REVERSE Regimen is not recommended for extremely sensitive skin. Please visit the Solution Tool for a customized routine. Can I use the REVERSE Regimen if I’m pregnant or nursing? We suggest that you do not use the REVERSE Regimen during these times. You may use the ANTI-AGE or SOOTHE Regimen or any ENHANCEMENTS or ESSENTIALS skincare products.
  8. 8. Write Your Prescription for Change. Additional Questions? For a customized skincare recom-As practicing dermatologists, we know the difference that great mendation from Dr. Katie Rodan andskin can make in people’s lives. We also know that though every- Dr. Kathy Fields, visit the Solution Toolday skin conditions can be complex, the solutions don’t have to on your Rodan + Fields Consultant’s personal website. For skin or productbe. That’s why we developed Rodan + Fields skincare with our related questions, contact our teamMulti-Med Therapy approach, designed to deliver the right medi- of nurses and skincare experts atcines, in the right formulations, in the right order, to truly trans- the RF Connection at rfconnection@form your skin. With our clinically-proven, easy-to-use regimens, or 415.273.8000.great skin and the confidence and self-esteem that come with it,are available to everyone without a trip to the dermatologist. Disclaimer: The information in this brochure is not intended to be used as a substitute for medical advice. Results may vary depending upon the individual. Rodan + Fields makes no guarantee as to the results that you may experience. © 2011 Rodan Fields, LLC. All rights reserved. 6000 05 0258 0A