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  • -designs and manufactures consumer electronics and software products -35,000 employees worldwide -32.48 billion in its fiscal year ending September 29, 2008
  • -most current line of products -where will they go from here?
  • -Example of online CRM -Relevant headliner – emphasis on getting customers into stores or to explore the online store -Display products -Receive one every couple of weeks after purchasing a macbook
  • -Banner Ads in 2008

ECIS 462 Apple Presentation 1 ECIS 462 Apple Presentation 1 Presentation Transcript

  • Hardware Distributor Software Producer Music Distributor Cell phone Producer Apple Inc.
  • From Apple Computer Inc. to Apple Inc. 1976 - Steve Jobs, Steve Wozniak, and Ronald Wayne establish Apple 1983 - Apple Lisa first Personal Computer w/ GUI
  • 1984 – Macintosh released, – First public offering (Shares) 1985 – Steve Jobs resigns 1991 – Powerbook, a success! 1993 – 1997 SLUMP
  • 1996 – Steve Jobs returns to Apple 1998 – iMac release, a huge success 2001 – First two retail stores opened CA, VA 2001 – First generation iPod released 2003 – iTunes first released 2005 – Apple and Intel form partnership
  • ?
  • Marketing Venues: Online
  • Marketing Venues: Online
  • Marketing Venues: Online & TV
  • So back to that ?
  • Issue: Steve Jobs’ Health 2004 – Cancerous tumor in pancreas 2006 – pancreaticoduodenectomy 2008 – Mistakenly published obituary 2008 – MIA Macworld
  • Issue: Release Of Palm Pre Beat ‘Multi touch screen’ patent Touts features over the iPhone: Backgrounding aka ‘cards’ Physical QWERTY Keyboard ‘ Synergy’ allows seamless search Released June 6, days before Apples new iPhone Palm also has loyal customers
  • Issue: Release of Windows 7 Latest Microsoft OS Improved security Can be used on Netbooks Improved usability over Vista Assumed to be released before Apple releases their next OS
  • Discussion Does Apple live and die by Steve Jobs? What kind of impact will the Palm Pre have on the iPhone? What kind of impact will Microsoft’s new OS have on Apple? What do you think of the back forth between Apple and Microsoft’s marketing campaigns? Tasteless or Cheeky fun? Has anyone here switched from Microsoft to Apple for OS? What do you think of the products and functionality? Better or Worse?