Women in  Creative Media May 2011
UK Economy Gender Balance <ul><ul><ul><li>= 47%  = 53% </li></ul></ul></ul>Source: LFS, ONS July 2009 – June 2010
Women: An Endangered Species? <ul><li>Overall representation of women has fallen dramatically from </li></ul><ul><li>Repre...
Ladies First… <ul><li>The TV industry has experienced  a decline of 10%   in employment   overall  in the last 3 years; </...
Jobs for the Girls <ul><li>Representation is highest  in: </li></ul><ul><ul><ul><li>costume and wardrobe  </li></ul></ul><...
UK Economy by Gender and Age Source: LFS, ONS July 2009 – June 2010   Age Group All  workforce % % % 16 - 24 13 13 14 25 -...
TV Industry by Gender and Age Source: Skillset Creative Media Workforce Survey (2010) Age Group All workforce % % % 16 - 2...
Gender Drain <ul><li>Women are under-represented in older age  categories: </li></ul><ul><ul><ul><li>In TV  71% of men  co...
… and at what cost? Sources: Skillset Creative Media Workforce Survey (2010) and LFS, ONS July 2009 – June 2010   <ul><li>...
Overqualified, overworked but underpaid <ul><ul><ul><li>= 63%  = 52% </li></ul></ul></ul><ul><li>Qualifications and Traini...
Overqualified, overworked but underpaid <ul><li>Working patterns:  </li></ul><ul><li>Overall, around a quarter of the TV w...
Overqualified, overworked but underpaid <ul><li>Earnings:  </li></ul><ul><li>Women on average earn less a year than their ...
Summary:  Women working in TV <ul><li>Numbers of women are reducing overall; </li></ul><ul><li>6x the number of women than...
New Research Activity <ul><li>Skillset Creative Media Workforce Survey 2010 report to be published imminently </li></ul><u...
Sources <ul><li>Skillset (2009, 2006, 2004, 2003, 2002, 2001, 2000) Employment Census </li></ul><ul><li>Skillset/WFTV (200...
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Women in creative media May 2011

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A summary of the findings of Skillset's research on women in the Creative Media

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Women in creative media May 2011

  1. 1. Women in Creative Media May 2011
  2. 2. UK Economy Gender Balance <ul><ul><ul><li>= 47% = 53% </li></ul></ul></ul>Source: LFS, ONS July 2009 – June 2010
  3. 3. Women: An Endangered Species? <ul><li>Overall representation of women has fallen dramatically from </li></ul><ul><li>Representation of women has fallen most sharply and is very low in: </li></ul><ul><ul><li>offline multimedia </li></ul></ul><ul><ul><li>online content </li></ul></ul><ul><ul><li>games </li></ul></ul><ul><ul><li>commercials and pop promos </li></ul></ul><ul><ul><li>corporate production </li></ul></ul><ul><li>Representation of women in television has fallen to </li></ul>38% to 27% 5% from 37% 6% from 31% 4% from 12% 15% from 31% 14% from 29% 41% from 45% Source: Skillset Employment Census (2009)
  4. 4. Ladies First… <ul><li>The TV industry has experienced a decline of 10% in employment overall in the last 3 years; </li></ul><ul><li>Nearly 5,000 women left the TV industry between 2006 and 2009, compared with just 750 men. </li></ul>Source: Skillset Employment Census (2009)
  5. 5. Jobs for the Girls <ul><li>Representation is highest in: </li></ul><ul><ul><ul><li>costume and wardrobe </li></ul></ul></ul><ul><ul><ul><li>make-up and hairdressing </li></ul></ul></ul><ul><li>Representation is lowest in: </li></ul><ul><ul><ul><li>technical development </li></ul></ul></ul><ul><li>In terms of occupational balance, women also make up: </li></ul><ul><ul><ul><li> of the legal workforce </li></ul></ul></ul><ul><ul><ul><li> of broadcast management </li></ul></ul></ul><ul><ul><ul><li> in business Management </li></ul></ul></ul><ul><ul><ul><li> of distribution, sales and marketing </li></ul></ul></ul><ul><li>Women also make up only of creative development occupations including script writing, directing and producing </li></ul>39% 52% 45% 36% 25% (2%) (52%) (68%) Source: Skillset Employment Census (2009)
  6. 6. UK Economy by Gender and Age Source: LFS, ONS July 2009 – June 2010 Age Group All workforce % % % 16 - 24 13 13 14 25 - 34 22 22 21 35 - 49 37 37 38 50+ 28 28 27
  7. 7. TV Industry by Gender and Age Source: Skillset Creative Media Workforce Survey (2010) Age Group All workforce % % % 16 - 24 7 7 9 25 - 34 26 21 36 35 - 49 36 41 40 50+ 20 30 16
  8. 8. Gender Drain <ul><li>Women are under-represented in older age categories: </li></ul><ul><ul><ul><li>In TV 71% of men compared with 56% of women are 35 years or older; </li></ul></ul></ul><ul><ul><ul><li>In the wider economy 65% of both men and women are 35 years or older. </li></ul></ul></ul>Sources: Skillset Creative Media Workforce Survey (2010) and LFS, ONS July 2009 – June 2010
  9. 9. … and at what cost? Sources: Skillset Creative Media Workforce Survey (2010) and LFS, ONS July 2009 – June 2010 <ul><li>Unlike the wider labour market, but similarly to the Creative Media workforce overall, women in TV are less likely than men to be: </li></ul><ul><ul><ul><li>married or in a long-term relationship </li></ul></ul></ul><ul><ul><ul><li>have dependent children </li></ul></ul></ul><ul><ul><ul><li>= 54% = 70% </li></ul></ul></ul><ul><ul><ul><li>= 26% = 33% </li></ul></ul></ul>Compared with 42% of the workforce across the UK economy who have dependent children.
  10. 10. Overqualified, overworked but underpaid <ul><ul><ul><li>= 63% = 52% </li></ul></ul></ul><ul><li>Qualifications and Training: </li></ul><ul><li>% working in TV with a graduate qualification: </li></ul><ul><li>% working in TV with a postgraduate qualification: </li></ul><ul><li>% who have taken up training: </li></ul><ul><ul><ul><li>= 27% = 12% </li></ul></ul></ul><ul><ul><ul><li>= 70% = 54% </li></ul></ul></ul>Source: Skillset Creative Media Workforce Survey (2010)
  11. 11. Overqualified, overworked but underpaid <ul><li>Working patterns: </li></ul><ul><li>Overall, around a quarter of the TV workforce is freelance (28%). 41% of freelancers are women. </li></ul><ul><li>Women freelancers work longer working weeks than men. Freelancers working more than 40 hours/week on average: </li></ul><ul><ul><ul><li>= 75% = 59% </li></ul></ul></ul>Sources: Skillset Employment Census (2009) and Skillset Creative Media Workforce Survey (2010)
  12. 12. Overqualified, overworked but underpaid <ul><li>Earnings: </li></ul><ul><li>Women on average earn less a year than their male colleagues in the TV sector; </li></ul><ul><li>Nearly four fifths of the TV workforce (38%) said that they had worked unpaid in the industry at some point in their career. Women (43%) are more likely than men (32%) to have undertaken unpaid work in the past. </li></ul><ul><ul><ul><li>= £33,900 = £39,300 </li></ul></ul></ul>Source: Skillset Creative Media Workforce Survey (2010)
  13. 13. Summary: Women working in TV <ul><li>Numbers of women are reducing overall; </li></ul><ul><li>6x the number of women than men have left the sector in the last 3 years; </li></ul><ul><li>Women are still underrepresented in key jobs; </li></ul><ul><li>Women are younger than the UK work profile; </li></ul><ul><li>There is an under-representation of women over 49; </li></ul><ul><li>Women are more qualified and are paid less; </li></ul><ul><li>Women are more likely to have undertaken unpaid work during their career. </li></ul>
  14. 14. New Research Activity <ul><li>Skillset Creative Media Workforce Survey 2010 report to be published imminently </li></ul><ul><li>Revision of ‘Women in Creative Media’ thematic report to update on results of Skillset’s 2010 Creative Media Workforce Survey </li></ul><ul><li>Skillset is co-funding/supervising a PhD student to explore the recent fall out of skills from the industry – particularly women </li></ul>
  15. 15. Sources <ul><li>Skillset (2009, 2006, 2004, 2003, 2002, 2001, 2000) Employment Census </li></ul><ul><li>Skillset/WFTV (2009) Why Her </li></ul><ul><li>Skillset (2010, 2008) Creative Media Workforce Survey </li></ul><ul><li>Skillset (2006) Balancing Children and Work in the Audio Visual Industries </li></ul><ul><li>Skillset (2009/10) Strategic Skills Assessment for the Creative Media Industries </li></ul><ul><li>Skillset/UK Film Council (2008, 2005) Feature Film Production Workforce Survey </li></ul><ul><li>All these documents can be found at: www.skillset.org/research </li></ul>

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