Women in creative media May 2011
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Women in creative media May 2011

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A summary of the findings of Skillset's research on women in the Creative Media

A summary of the findings of Skillset's research on women in the Creative Media

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Women in creative media May 2011 Women in creative media May 2011 Presentation Transcript

  • Women in Creative Media May 2011
  • UK Economy Gender Balance
        • = 47% = 53%
    Source: LFS, ONS July 2009 – June 2010
  • Women: An Endangered Species?
    • Overall representation of women has fallen dramatically from
    • Representation of women has fallen most sharply and is very low in:
      • offline multimedia
      • online content
      • games
      • commercials and pop promos
      • corporate production
    • Representation of women in television has fallen to
    38% to 27% 5% from 37% 6% from 31% 4% from 12% 15% from 31% 14% from 29% 41% from 45% Source: Skillset Employment Census (2009) View slide
  • Ladies First…
    • The TV industry has experienced a decline of 10% in employment overall in the last 3 years;
    • Nearly 5,000 women left the TV industry between 2006 and 2009, compared with just 750 men.
    Source: Skillset Employment Census (2009) View slide
  • Jobs for the Girls
    • Representation is highest in:
        • costume and wardrobe
        • make-up and hairdressing
    • Representation is lowest in:
        • technical development
    • In terms of occupational balance, women also make up:
        • of the legal workforce
        • of broadcast management
        • in business Management
        • of distribution, sales and marketing
    • Women also make up only of creative development occupations including script writing, directing and producing
    39% 52% 45% 36% 25% (2%) (52%) (68%) Source: Skillset Employment Census (2009)
  • UK Economy by Gender and Age Source: LFS, ONS July 2009 – June 2010 Age Group All workforce % % % 16 - 24 13 13 14 25 - 34 22 22 21 35 - 49 37 37 38 50+ 28 28 27
  • TV Industry by Gender and Age Source: Skillset Creative Media Workforce Survey (2010) Age Group All workforce % % % 16 - 24 7 7 9 25 - 34 26 21 36 35 - 49 36 41 40 50+ 20 30 16
  • Gender Drain
    • Women are under-represented in older age categories:
        • In TV 71% of men compared with 56% of women are 35 years or older;
        • In the wider economy 65% of both men and women are 35 years or older.
    Sources: Skillset Creative Media Workforce Survey (2010) and LFS, ONS July 2009 – June 2010
  • … and at what cost? Sources: Skillset Creative Media Workforce Survey (2010) and LFS, ONS July 2009 – June 2010
    • Unlike the wider labour market, but similarly to the Creative Media workforce overall, women in TV are less likely than men to be:
        • married or in a long-term relationship
        • have dependent children
        • = 54% = 70%
        • = 26% = 33%
    Compared with 42% of the workforce across the UK economy who have dependent children.
  • Overqualified, overworked but underpaid
        • = 63% = 52%
    • Qualifications and Training:
    • % working in TV with a graduate qualification:
    • % working in TV with a postgraduate qualification:
    • % who have taken up training:
        • = 27% = 12%
        • = 70% = 54%
    Source: Skillset Creative Media Workforce Survey (2010)
  • Overqualified, overworked but underpaid
    • Working patterns:
    • Overall, around a quarter of the TV workforce is freelance (28%). 41% of freelancers are women.
    • Women freelancers work longer working weeks than men. Freelancers working more than 40 hours/week on average:
        • = 75% = 59%
    Sources: Skillset Employment Census (2009) and Skillset Creative Media Workforce Survey (2010)
  • Overqualified, overworked but underpaid
    • Earnings:
    • Women on average earn less a year than their male colleagues in the TV sector;
    • Nearly four fifths of the TV workforce (38%) said that they had worked unpaid in the industry at some point in their career. Women (43%) are more likely than men (32%) to have undertaken unpaid work in the past.
        • = £33,900 = £39,300
    Source: Skillset Creative Media Workforce Survey (2010)
  • Summary: Women working in TV
    • Numbers of women are reducing overall;
    • 6x the number of women than men have left the sector in the last 3 years;
    • Women are still underrepresented in key jobs;
    • Women are younger than the UK work profile;
    • There is an under-representation of women over 49;
    • Women are more qualified and are paid less;
    • Women are more likely to have undertaken unpaid work during their career.
  • New Research Activity
    • Skillset Creative Media Workforce Survey 2010 report to be published imminently
    • Revision of ‘Women in Creative Media’ thematic report to update on results of Skillset’s 2010 Creative Media Workforce Survey
    • Skillset is co-funding/supervising a PhD student to explore the recent fall out of skills from the industry – particularly women
  • Sources
    • Skillset (2009, 2006, 2004, 2003, 2002, 2001, 2000) Employment Census
    • Skillset/WFTV (2009) Why Her
    • Skillset (2010, 2008) Creative Media Workforce Survey
    • Skillset (2006) Balancing Children and Work in the Audio Visual Industries
    • Skillset (2009/10) Strategic Skills Assessment for the Creative Media Industries
    • Skillset/UK Film Council (2008, 2005) Feature Film Production Workforce Survey
    • All these documents can be found at: www.skillset.org/research