TransFUSION:
RSA, London
Dr Kion Ahadi, Head of R&E
4 December 2013

1
The Importance of the
Creative and Cultural
Industries
•
•
•
•

2.2m employed
£49bn contribution to UK Economy
7% of total...
Workforce Diversity
in Key Creative Sectors
Sector
TV
VFX
Film
Games
Advertising
Other (Animation, Interactive Media, Radi...
Student Diversity
in Key Creative Sectors
Sector
TV
VFX
Film
Games
Advertising
Other (Animation, IM, Radio)
Fashion & Text...
Definition of Fusion
• The emerging mix of elements of
creativity and art, STEM and data, and
the resulting need for new m...
Fusion:
Four Dimensions?
• Fusing key expertise, knowledge and
experience in individuals
• Fusing industry and higher educ...
Brighton Fuse:
Research
• The findings identify a new category of
business, referred to as ‘superfused’.
• These companies...
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TransFUSION Introduction: The Importance of the Creative and Cultural Industries

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The introductory presentation to Creative Skillset's TransFUSION conference, December 2013, presented by Creative Skillset Head of Research and Development, Dr Kion Ahadi. Containing key workforce and diversity statistics and a definition of fusion.

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TransFUSION Introduction: The Importance of the Creative and Cultural Industries

  1. 1. TransFUSION: RSA, London Dr Kion Ahadi, Head of R&E 4 December 2013 1
  2. 2. The Importance of the Creative and Cultural Industries • • • • 2.2m employed £49bn contribution to UK Economy 7% of total workforce; but 12% of exports Resilient GVA growth 2009-12: Film (20%); Publishing (7%) and F&T (2%) 2
  3. 3. Workforce Diversity in Key Creative Sectors Sector TV VFX Film Games Advertising Other (Animation, Interactive Media, Radio) Fashion & Textiles Publishing Whole Economy Women (%) BAME (%) Disabled (%) 45% 8% 4% 19% 1% 46% 6% 6% 14% 5% 7% 46% 9% 11% 35% 5% 7% 49% 17% 16% 44% 9% 14% 46% 10% 15% Sources: Creative Skillset Census 2012; Annual Population Survey; TCR; Labour Force Survey, 2012-2013 3
  4. 4. Student Diversity in Key Creative Sectors Sector TV VFX Film Games Advertising Other (Animation, IM, Radio) Fashion & Textiles Publishing Whole Economy Women (%) 52 51 50 29 58 54 91 59 46 BAME (%) 13 18 13 22 18 14 18 16 10 Source: HESA Student Record 2010/11 4
  5. 5. Definition of Fusion • The emerging mix of elements of creativity and art, STEM and data, and the resulting need for new models of enterprise and entrepreneurship. 5
  6. 6. Fusion: Four Dimensions? • Fusing key expertise, knowledge and experience in individuals • Fusing industry and higher education together • Fusing different parts of the creative industries together • Creating fusion management skills 6
  7. 7. Brighton Fuse: Research • The findings identify a new category of business, referred to as ‘superfused’. • These companies show double-digit rates of growth in turnover and employment, despite the recession. • Superfused companies in the sample grew by 21% compared to 7% for unfused businesses. 7

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