Transcript of "Mod. 4: The Development of Ski Resorts"
The development of ski resorts
The World Ski MarketSource: Laurent VANAT (2012). International report on mountain tourism - Overview of the key industry figures for ski resorts Essentials of Tourism Destination Management
There are about 80 countries in the world where ski is practised. Among these, roughly 70 countries offer open air ski areas, the balance having only indoor facilities (There are about 60 indoor snow centres operating in 25 countries around the world).Source: Laurent VANAT (2012). Essentials of Tourism Destination Management
Even if the snow fields may be much more numerous, about 2,093 ski resorts have been identified worldwide (Estimate is 4000 to 6000 places of ski practice). These mostly concentrate in 7 major markets (Austria, Canada, France, Italy, Japan, Switzerland and United States), where most of the skier visits are received.Source: Laurent VANAT (2012). Essentials of Tourism Destination Management
Location of the Ski Resorts WorldwideSource: Laurent VANAT (2012). Essentials of Tourism Destination Management
Location of the Major Ski Resorts Worldwide A ski resort is considered as major if its attendance reaches over 1 million skier visits per seasonSource: Laurent VANAT (2012). Essentials of Tourism Destination Management
Top world resorts ranked by skier visitsSource: Laurent VANAT (2012).
Most of the industry is concentrated in the resorts receiving more than 100’000skier visits a year. Even if they only account for 20% of the resorts, they produce 80% of the skier visits. Skier visits have been for already several years estimated to reach a figure of about400 million worldwide (Including visitors to indoor ski centres). Essentials of Tourism Destination Management
Evolution of Skier VisitsSource: Laurent VANAT (2012). Essentials of Tourism Destination Management
Repartition of Skier Visits WorldwideSource: Laurent VANAT (2012). Essentials of Tourism Destination Management
The Alps are the biggest ski destination in the world, capturing 45% of the skiervisits. Four countries (France, Switzerland, Austria and Italy with 1,168 ski areas)dominate the European market with about 220 million skier visits. Frances leadership(tied with Austria, depending on the season) is largely due to the size of its domesticmarket, which represents around 80% of the business. Meanwhile, the vast majority ofvisitors to Swiss (50%) and Austrian (>60%) ski resorts are foreigners. Essentials of Tourism Destination Management
The second biggest destination is North America, accounting for 23% of skier visitsworldwide (including South America). There are approximately 770 ski areas in NorthAmerica. The National Ski Areas Association (NSAA) reported that 486 ski areasoperated in the 2010/11 season in the US, according to the Kottke National End ofSeason Survey. During the 2010/2011 ski season, combined skier visits for all theUnited States ski areas were approximately 61.0 million and all North American skiervisits were approximately 80.0 million. Essentials of Tourism Destination Management
European non alpine countries also attract 11% of the market, even if thisattendance is mostly spread over a great number of small resorts. TheNordic region, consisting of Sweden, Norway and Finland, accounts for just over 17.5million skier visits per year. Essentials of Tourism Destination Management
Repartition of Skiers by region of originSource: Laurent VANAT (2012). Essentials of Tourism Destination Management
The total number of skiers worldwide reaches 110 million and seems on a growinglong term trend. Although some countries have no open air ski areas they have skiers practicingabroad. This is the case of the Netherlands, which account more than 1 millionoutbound skiers. The Alps is the most internationally attended ski destination, attracting most of theinbound ski travel. Despite it welcomes 46% of skier visits, it however only produces20% of the skiers. Essentials of Tourism Destination Management
Ski resorts in all countries are primarily visited by domestic skiers. In the US andCanada, foreign skiers account for slightly less than 5% of visits. The largest percentageof foreign visitors is found in the Alps, where just over 30% of all skiers come from othercountries. Outbound European markets are not increasing but will be spread over moredestinations in the future. For instance, British customers familiar to the Alps have nowalso the choice of other destinations such as Romania, Slovakia, Bulgaria… Essentials of Tourism Destination Management
Share of Inbound International SkiersSource: Laurent VANAT (2012). Essentials of Tourism Destination Management
Ski resorts can be divided generally into a tripartite location hierarchy based on the spatial extent of their market range: National resorts that attract people, generally from within a state, province or region within a country such as Oberstdorf in Germany or Cerler in Spain. Regional resorts that skiers will travel several hundred miles to reach. In Europe, these resorts will entince skiers across one or several countries. Examples are skiers travelling from Germany to Austria or Switzerland. International destination resorts that attract skiers from all over the world,such as Whistler in Canada, Vail or Aspen in Colorado, Chamonix in France and Zermatt in Switzerland. Essentials of Tourism Destination Management
A ski resort is a resort developed for skiing and other winter activities.In Europe a ski resort is a town or village in a ski area - a mountainous area, where there are pistes, ski lifts, snow management system (Snowmaking & Snow grooming) and supportingservices and facilities such as hotels and other accommodation, restaurants, rental shops, ski schools, retail stores, wellness centers, etc. In North America it is more common for ski areas to exist well away from towns,and the term ski resort is used for a destination resort, often purpose-built and self-contained, where skiing is the main activity. The term ski station is also used, particularly in Europe, for a skiing facility which is not located in or near a town or village Essentials of Tourism Destination Management
The Elements of Ski Resorts Essentials of Tourism Destination Management
The Galzigbahn Funitel sets techological and architectural benchmarks.Thanks to the 9 meter high “big wheels”, the whole experience of getting on and off the lift is something unique for passengers. The bottom station has all-round glazing. That exposes the ropeway technology to view from the outside while making the magnificent mountain scenery visible from within.