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BUSINESS INNOVATION BY DESIGN BID - SKETCHIN1
INNOVATION LEADERSHIP THROUGH BUSINESS DESIGN
JEFFREY TJENDRA
Design Executi...
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN2
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN3
VUCA
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN4
VUCA
VOLATILITY
COMPLEXITY
UNCERTAINTYAMBIGUITY
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN5
CHANGING
SOCIAL VALUES
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN6
TECHNOLOGY
DISRUPTION
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN7
HYPER-
COMPETITIVE
ECONOMY
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN8
DEGRADING
ENVIRONMENT
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN9
POLITICAL
ROADBLOCKS
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN10
CHANGING
SOCIAL VALUES
TECHNOLOGY
DISRUPTION
HYPER-
COMPETITIVE
ECONOMY
DEG...
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN11
CHANGING
SOCIAL VALUES
TECHNOLOGY
DISRUPTION
HYPER-
COMPETITIVE
ECONOMY
DEG...
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN12
DESIGN
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN13
NOUN VERB
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN14
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN15
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN16
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN17
DESIGNERS BUSINESSPEOPLE
Create Choices Make ChoicesEvaluate Choices
ABDUCT...
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN18
DESIGNERS BUSINESSPEOPLE
MYSTERY HEURISTIC ALGORITHM
Understand Synthesize ...
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN19
BUSINESS THINKING
DESIGN THINKING
FUTURES THINKING
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN20
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN21
INNOVATION IS SOMETHING NEW AND DIFFERENT THAT CREATES IMPACT.
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN22
INNOVATION IS SOMETHING NEW AND DIFFERENT THAT CREATES IMPACT.
OLD SAME STA...
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN23
INNOVATION IS SOMETHING NEW AND DIFFERENT THAT CREATES IMPACT.
OLD SAME STA...
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN24
COMPETITIVE ADVANTAGE IS FALSELY BELIEVED TO BE SUSTAINABLE.
Film Camera
Di...
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN25
COMPETITIVE ADVANTAGE IS TRANSIENT.
Digital
Camera
Film Camera
Smartphone
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN26
BUSINESS MODEL CAN BE SUSTAINABLE WITHIN A TRANSIENT COMPETITIVE ADVANTAGE.
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN27
Businesses that compete with similar competitive advantage compete
through ...
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN28
There will be only one low-cost winner in every commoditized market.
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN29
The rest of them can only win through differentiation and niche.
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN30
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN31
DESIGN-LED INNOVATION ENABLES BUSINESSES TO GAIN NEW COMPETITIVE ADVANTAGE ...
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN32
MANAGE INNOVATION LIKE MANAGING A FARM.
iPhone
iPod
iPad
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN33
CONTINOUS GROWTH IS ACHIEVED THROUGH CONTINOUS INNOVATION.
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN34
DESIGN-DRIVEN COMPANIES OUTPERFORM THE S&P 500 BY 228%
Source: Design Manag...
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN35
MAKE MEANINGS AND BUILD CUSTOMER RELATIONSHIP THROUGH BRANDING.
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN36
CAPTURE AND SYNTHESIZE DATA TO EXTRACT CUSTOMER INSIGHTS THROUGH BIG DATA.
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN37
EMPATHIZE WITH USERS AND PROTOTYPING TO CREATE DESIGN-LED INNOVATION THROUG...
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN38
ANTICIPATE TRENDS AND FUTURE-PROOFING THROUGH STRATEGIC FORESIGHT.
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN39
IMPLEMENT IDEAS AND MANAGE INNOVATION PIPELINE THROUGH INNOVATION MANAGEMEN...
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN40
IDENTIFY SUSTAINABLE BUSINESS MODELS THROUGH BUSINESS MODEL INNOVATION.
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN41
VALIDATE ASSUMPTIONS AND PROTOTYPE NEW VENTURE THROUGH LEAN STARTUP.
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN42
PLANNING FOR GROWTH THROUGH BUSINESS PLANNING.
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN43
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN44
MANY BUSINESSES ARE STILL UNAWARE OF THE EXISTENCE OF SOME OF THESE DISCPLI...
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN45
EVEN IF THEY ARE AWARE, THEY ARE ONLY IMPLEMENTING A FEW OF THESE DISCIPLIN...
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN46
IMPLEMENTING ONE OR TWO DISCIPLINES ARE NOT ENOUGH
FOR BUSINESS TO GAIN COM...
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN47
SOME DISCIPLINE SPECIALISTS CLAIM THAT THEIR DISCIPLINE IS THE
ONLY DISCIPL...
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN48
EVERY DISCIPLINE PROVIDES SPECIFIC VALUE TO PARTS OF A
BUSINESS AT DIFFEREN...
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN49
SOME DISCIPLINES ARE IMPLEMENTED IN A RIGOROUS STEP-BY-STEP
PROCESS CAUSING...
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN50
DISCIPLINE SPECIALISTS ARE NOT ABLE TO MAKE-SENSE OF HOW ONE
DISCIPLINE IS ...
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN51
LET ALONE LETTING BUSINESSES FIGURE OUT HOW TO
INTEGRATE VARIOUS DISCIPLINE...
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN52
THEREFORE BUSINESSES FAIL TO MAXIMIZE THE BENEFITS OF EACH
DISCIPLINE TO CR...
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN53
EACH OF THESE DISCIPLINES HAVE OVERLAPPING APPROACHES.
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN54
WHAT IF YOU MERGE DIFFERENT DISCIPLINES INTO A UNIFIED MULTIDISCIPLINARY AP...
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN55
WHAT IF YOU CAN VISUALIZE THE BIG PICTURE AND GAIN CLARITY OF YOUR BUSINESS?
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN56
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN57
BUSINESS INNOVATION DESIGN IS A MULTIDISCIPLINARY APPROACH
THAT GUIDES BUSI...
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN58
Comprehensive in disciplines
through integrative approach.
Iterative proces...
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN59
FLEXIBLE METHODOLOGY TO DESIGN BUSINESS THROUGH BLOCK SEQUENCING.
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN60
UNDERSTAND BUSINESS HINDSIGHT, CUSTOMER INSIGHT, AND TRENDS FORESIGHT.
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN61
This is an example of how block sequencing could be done.
PHASE 1 - UNDERST...
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN62
CREATE NEW VALUES (PRODUCTS, SERVICES, EXPERIENCES, PROCESSES).
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN63
This is an example of how block sequencing could be done.
PHASE 2 - DESIGN ...
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN64
DEVELOPING BUSINESS MODELS, CAPABILITIES, AND MANAGEMENT SYSTEMS TO ACCELER...
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN65
PHASE 3 - ORCHESTRATE FOR GROWTH
This is an example of how block sequencing...
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN66
1 CYCLE, 3 PHASES
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN67
WORK IN ITERATIVE CYCLE FROM SMALL SCALE GROWTH.
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN68
ITERATE OUTWARDS TO LARGE SCALE GROWTH.
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN69
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN70
Turnover in CHF
Cups per minute
Global hub community
Global boutique networ...
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN71
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN72
CASE STUDY
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN73
UNDERSTAND BUSINESS HINDSIGHT, CUSTOMER INSIGHT, AND TRENDS FORESIGHT.
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN74
ANALYZE THE CURRENT STATE OF FINANCIAL HEALTH.
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN75
S$200,000 ANNUAL LOSSES OVER 5 YEARS. CASHFLOW FROM MOTHER COMPANY.
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN76
ARTICULATE WINNING ASPIRATIONS WITH FUTURE VISIONS.
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN77
Vision
TO REALIZE THE IDEAL ENVIRONMENT.
WE DO THIS BY TAKING CARE OF YOUR ...
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN78
IDENTIFY STRATEGIC DIRECTIONS TO ACCELERATE GROWTH.
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN79
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN80
DEFINE INNOVATION STRATEGY TO EXECUTE SELECTED GROWTH STRATEGY.
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN81
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN82
ANTICIPATE TRENDS AFFECTING THE INDUSTRY.
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN83
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN84
CONDUCT ETHNOGRAPHY RESEARCH WITH TARGET CUSTOMERS TO IDENTIFY.
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN85
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN86
MAKE SENSE OF INSIGHTS TO IDENTIFY UNMET NEEDS AND LATENT DESIRES.
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN87
Key Insight #1
HOME OWNERS/RENTERS WHO ARE PROFESSIONALS DO NOT HAVE THE
TI...
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN88
CREATE NEW VALUES (PRODUCTS, SERVICES, EXPERIENCES, PROCESSES).
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN89
CREATE NEW CONCEPTS THAT SOLVE CUSTOMERS’ NEEDS AND DESIRES.
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN90
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN91
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN92
EVALUATE WHICH IDEAS TO EXECUTE BASED ON SELECTED CRITERIA.
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN93
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN94
PROTOTYPE EVALUATED IDEAS TO VALIDATE ASSUMPTIONS.
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN95
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN96
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN97
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN98
SALES INCREASED BY 950% FROM INITIAL $178 TO $1,692
ADDITIONAL 16 PRODUCTS ...
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN99
DEVELOPING BUSINESS MODELS, CAPABILITIES, AND MANAGEMENT SYSTEMS TO ACCELER...
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN100
IDENTIFY PARTNERSHIP REQUIRED TO DEVELOP NEW CAPABILITIES.
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN101
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN102
CALCULATE EXPENDITURES REQUIRED TO DELIVER NEW VALUE OFFERINGS.
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN103
DEFINE REVENUE MODELS FOR NEW VALUE OFFERINGS.
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN104
DEVELOP PRICING STRUCTURE OF VALUE OFFERINGS BASED ON REVENUE MODELS.
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN105
DEVELOP FINANCIAL MODELS TO ANTICIPATE PROFITABILITY.
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN106
Value Proposition			 Projected Turnover
					2013		2014		2015		2016		2017
...
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN107
DEVELOP MARKETING PLAN TO ACHIEVE FINANCIAL PROJECTIONS.
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN108
DEVELOP SALES PROCESS TO CLOSE LEADS.
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN109
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN110
CREATE ACTION PLAN TO IMPLEMENT INNOVATION.
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN111
MAY 2012
JUN 2012
Week 1
Week 1
Week 3
Week 3
Week 2
Week 2
Week 4
Week 4
...
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN112
ORCHESTRATE WHAT AND WHEN PRODUCTS / SERVICES WILL BE BROUGHT TO MARKET.
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN113
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN114
CYCLE 1
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN115
CYCLE 2
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN116
CYCLE 3 AND ONWARDS
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN117
15
10
5
0 Y3 Y4 Y5Y1 Y2
$ in millions
years
Turnover
Expenditures
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN118
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN119
Good design is good business.“ “
Thomas J. Watson Junior
Former President ...
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN120
HOW WILL YOU DESIGN YOUR BUSINESS?
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN121
WHAT IS THE QUESTION IN WHICH YOUR BUSINESS IS THE ANSWER?
BUSINESS INNOVATION BY DESIGN BID - SKETCHIN122
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Innovation Leadership through Business Design

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Business Innovation by Design is multidisciplinary framework that guides businesses on what and how to innovate and grow. In a hyper-competitive market, business can no longer compete by using one discipline as single source of value creator for growth. Business must combine multiple disciplines to enable a holistic approach in innovation.
Sketchin is exclusive partner in Europe of Business Innovation by Design

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Transcript of "Innovation Leadership through Business Design "

  1. 1. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN1 INNOVATION LEADERSHIP THROUGH BUSINESS DESIGN JEFFREY TJENDRA Design Executive Officer (DEO)
  2. 2. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN2
  3. 3. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN3 VUCA
  4. 4. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN4 VUCA VOLATILITY COMPLEXITY UNCERTAINTYAMBIGUITY
  5. 5. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN5 CHANGING SOCIAL VALUES
  6. 6. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN6 TECHNOLOGY DISRUPTION
  7. 7. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN7 HYPER- COMPETITIVE ECONOMY
  8. 8. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN8 DEGRADING ENVIRONMENT
  9. 9. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN9 POLITICAL ROADBLOCKS
  10. 10. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN10 CHANGING SOCIAL VALUES TECHNOLOGY DISRUPTION HYPER- COMPETITIVE ECONOMY DEGRADING ENVIRONMENT POLITICAL ROADBLOCKS WICKED PROBLEMS
  11. 11. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN11 CHANGING SOCIAL VALUES TECHNOLOGY DISRUPTION HYPER- COMPETITIVE ECONOMY DEGRADING ENVIRONMENT POLITICAL ROADBLOCKS CLARITY TO NAVIGATE CHANGE
  12. 12. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN12 DESIGN
  13. 13. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN13 NOUN VERB
  14. 14. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN14
  15. 15. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN15
  16. 16. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN16
  17. 17. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN17 DESIGNERS BUSINESSPEOPLE Create Choices Make ChoicesEvaluate Choices ABDUCTIVE INDUCTIVE DEDUCTIVE CONVERGENTDIVERGENT
  18. 18. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN18 DESIGNERS BUSINESSPEOPLE MYSTERY HEURISTIC ALGORITHM Understand Synthesize Systemize
  19. 19. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN19 BUSINESS THINKING DESIGN THINKING FUTURES THINKING
  20. 20. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN20
  21. 21. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN21 INNOVATION IS SOMETHING NEW AND DIFFERENT THAT CREATES IMPACT.
  22. 22. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN22 INNOVATION IS SOMETHING NEW AND DIFFERENT THAT CREATES IMPACT. OLD SAME STATUS QUO
  23. 23. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN23 INNOVATION IS SOMETHING NEW AND DIFFERENT THAT CREATES IMPACT. OLD SAME STATUS QUO
  24. 24. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN24 COMPETITIVE ADVANTAGE IS FALSELY BELIEVED TO BE SUSTAINABLE. Film Camera Digital Camera
  25. 25. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN25 COMPETITIVE ADVANTAGE IS TRANSIENT. Digital Camera Film Camera Smartphone
  26. 26. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN26 BUSINESS MODEL CAN BE SUSTAINABLE WITHIN A TRANSIENT COMPETITIVE ADVANTAGE.
  27. 27. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN27 Businesses that compete with similar competitive advantage compete through pricing causing products and services to be commoditized.
  28. 28. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN28 There will be only one low-cost winner in every commoditized market.
  29. 29. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN29 The rest of them can only win through differentiation and niche.
  30. 30. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN30
  31. 31. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN31 DESIGN-LED INNOVATION ENABLES BUSINESSES TO GAIN NEW COMPETITIVE ADVANTAGE CONTINUOUSLY. iPhone iPod
  32. 32. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN32 MANAGE INNOVATION LIKE MANAGING A FARM. iPhone iPod iPad
  33. 33. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN33 CONTINOUS GROWTH IS ACHIEVED THROUGH CONTINOUS INNOVATION.
  34. 34. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN34 DESIGN-DRIVEN COMPANIES OUTPERFORM THE S&P 500 BY 228% Source: Design Management Institute (http://www.dmi.org/?DesignValue)
  35. 35. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN35 MAKE MEANINGS AND BUILD CUSTOMER RELATIONSHIP THROUGH BRANDING.
  36. 36. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN36 CAPTURE AND SYNTHESIZE DATA TO EXTRACT CUSTOMER INSIGHTS THROUGH BIG DATA.
  37. 37. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN37 EMPATHIZE WITH USERS AND PROTOTYPING TO CREATE DESIGN-LED INNOVATION THROUGH DESIGN THINKING.
  38. 38. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN38 ANTICIPATE TRENDS AND FUTURE-PROOFING THROUGH STRATEGIC FORESIGHT.
  39. 39. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN39 IMPLEMENT IDEAS AND MANAGE INNOVATION PIPELINE THROUGH INNOVATION MANAGEMENT.
  40. 40. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN40 IDENTIFY SUSTAINABLE BUSINESS MODELS THROUGH BUSINESS MODEL INNOVATION.
  41. 41. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN41 VALIDATE ASSUMPTIONS AND PROTOTYPE NEW VENTURE THROUGH LEAN STARTUP.
  42. 42. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN42 PLANNING FOR GROWTH THROUGH BUSINESS PLANNING.
  43. 43. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN43
  44. 44. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN44 MANY BUSINESSES ARE STILL UNAWARE OF THE EXISTENCE OF SOME OF THESE DISCPLINES.
  45. 45. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN45 EVEN IF THEY ARE AWARE, THEY ARE ONLY IMPLEMENTING A FEW OF THESE DISCIPLINES.
  46. 46. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN46 IMPLEMENTING ONE OR TWO DISCIPLINES ARE NOT ENOUGH FOR BUSINESS TO GAIN COMPETITIVE ADVANTAGE AND GROW.
  47. 47. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN47 SOME DISCIPLINE SPECIALISTS CLAIM THAT THEIR DISCIPLINE IS THE ONLY DISCIPLINE THAT IS NEEDED FOR GROWTH.
  48. 48. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN48 EVERY DISCIPLINE PROVIDES SPECIFIC VALUE TO PARTS OF A BUSINESS AT DIFFERENT STAGES AND TIME FRAME, BUT NOT ALL.
  49. 49. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN49 SOME DISCIPLINES ARE IMPLEMENTED IN A RIGOROUS STEP-BY-STEP PROCESS CAUSING THEM TO LOSE EFFECTIVENESS.
  50. 50. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN50 DISCIPLINE SPECIALISTS ARE NOT ABLE TO MAKE-SENSE OF HOW ONE DISCIPLINE IS CONNECTED WITH THE OTHERS.
  51. 51. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN51 LET ALONE LETTING BUSINESSES FIGURE OUT HOW TO INTEGRATE VARIOUS DISCIPLINES INTO THEIR BUSINESS.
  52. 52. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN52 THEREFORE BUSINESSES FAIL TO MAXIMIZE THE BENEFITS OF EACH DISCIPLINE TO CREATE AND ORCHESTRATE CONTINUOUS GROWTH.
  53. 53. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN53 EACH OF THESE DISCIPLINES HAVE OVERLAPPING APPROACHES.
  54. 54. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN54 WHAT IF YOU MERGE DIFFERENT DISCIPLINES INTO A UNIFIED MULTIDISCIPLINARY APPROACH?
  55. 55. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN55 WHAT IF YOU CAN VISUALIZE THE BIG PICTURE AND GAIN CLARITY OF YOUR BUSINESS?
  56. 56. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN56
  57. 57. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN57 BUSINESS INNOVATION DESIGN IS A MULTIDISCIPLINARY APPROACH THAT GUIDES BUSINESSES ON WHAT AND HOW TO INNOVATE AND GROW.
  58. 58. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN58 Comprehensive in disciplines through integrative approach. Iterative process through value creation and value orchestration. Flexible method through modular blocks sequencing.
  59. 59. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN59 FLEXIBLE METHODOLOGY TO DESIGN BUSINESS THROUGH BLOCK SEQUENCING.
  60. 60. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN60 UNDERSTAND BUSINESS HINDSIGHT, CUSTOMER INSIGHT, AND TRENDS FORESIGHT.
  61. 61. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN61 This is an example of how block sequencing could be done. PHASE 1 - UNDERSTAND THE CONTEXT
  62. 62. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN62 CREATE NEW VALUES (PRODUCTS, SERVICES, EXPERIENCES, PROCESSES).
  63. 63. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN63 This is an example of how block sequencing could be done. PHASE 2 - DESIGN THE VALUE
  64. 64. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN64 DEVELOPING BUSINESS MODELS, CAPABILITIES, AND MANAGEMENT SYSTEMS TO ACCELERATE GROWTH.
  65. 65. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN65 PHASE 3 - ORCHESTRATE FOR GROWTH This is an example of how block sequencing could be done.
  66. 66. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN66 1 CYCLE, 3 PHASES
  67. 67. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN67 WORK IN ITERATIVE CYCLE FROM SMALL SCALE GROWTH.
  68. 68. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN68 ITERATE OUTWARDS TO LARGE SCALE GROWTH.
  69. 69. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN69
  70. 70. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN70 Turnover in CHF Cups per minute Global hub community Global boutique network Nespresso Employees 70% in direct contact with Nespresso customers 210 mm 868 600,000 1 331 2000 2.77 bn 10,000 8 million 191 4,500 2009
  71. 71. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN71
  72. 72. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN72 CASE STUDY
  73. 73. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN73 UNDERSTAND BUSINESS HINDSIGHT, CUSTOMER INSIGHT, AND TRENDS FORESIGHT.
  74. 74. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN74 ANALYZE THE CURRENT STATE OF FINANCIAL HEALTH.
  75. 75. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN75 S$200,000 ANNUAL LOSSES OVER 5 YEARS. CASHFLOW FROM MOTHER COMPANY.
  76. 76. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN76 ARTICULATE WINNING ASPIRATIONS WITH FUTURE VISIONS.
  77. 77. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN77 Vision TO REALIZE THE IDEAL ENVIRONMENT. WE DO THIS BY TAKING CARE OF YOUR PROBLEMS, MAINTAIN, ENHANCE YOUR ENVIRONMENT BY ADDING VALUE-ADDED EXPERIENCES IN YOUR LIFETIME.
  78. 78. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN78 IDENTIFY STRATEGIC DIRECTIONS TO ACCELERATE GROWTH.
  79. 79. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN79
  80. 80. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN80 DEFINE INNOVATION STRATEGY TO EXECUTE SELECTED GROWTH STRATEGY.
  81. 81. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN81
  82. 82. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN82 ANTICIPATE TRENDS AFFECTING THE INDUSTRY.
  83. 83. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN83
  84. 84. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN84 CONDUCT ETHNOGRAPHY RESEARCH WITH TARGET CUSTOMERS TO IDENTIFY.
  85. 85. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN85
  86. 86. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN86 MAKE SENSE OF INSIGHTS TO IDENTIFY UNMET NEEDS AND LATENT DESIRES.
  87. 87. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN87 Key Insight #1 HOME OWNERS/RENTERS WHO ARE PROFESSIONALS DO NOT HAVE THE TIME TO IMPROVE AND REPAIR THEIR HOMES. Key Insight #2 HOME OWNERS/RENTERS CALL FOR HELP ONLY WHEN THERE IS AN IMMEDIATE AND IMPORTANT FIXING NEEDED. Key Insight #3 DUE TO BUSY LIFESTYLE, PROFESSIONALS NEGLECT OTHER PARTS OF HOME THAT ARE NOT OBVIOUS, BUT NEEDED IMPROVEMENT AND REPAIR.
  88. 88. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN88 CREATE NEW VALUES (PRODUCTS, SERVICES, EXPERIENCES, PROCESSES).
  89. 89. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN89 CREATE NEW CONCEPTS THAT SOLVE CUSTOMERS’ NEEDS AND DESIRES.
  90. 90. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN90
  91. 91. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN91
  92. 92. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN92 EVALUATE WHICH IDEAS TO EXECUTE BASED ON SELECTED CRITERIA.
  93. 93. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN93
  94. 94. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN94 PROTOTYPE EVALUATED IDEAS TO VALIDATE ASSUMPTIONS.
  95. 95. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN95
  96. 96. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN96
  97. 97. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN97
  98. 98. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN98 SALES INCREASED BY 950% FROM INITIAL $178 TO $1,692 ADDITIONAL 16 PRODUCTS AND 4 SERVICES CROSS-SOLD FROM AN INITIAL 2 SERVICES REQUESTED.
  99. 99. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN99 DEVELOPING BUSINESS MODELS, CAPABILITIES, AND MANAGEMENT SYSTEMS TO ACCELERATE GROWTH.
  100. 100. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN100 IDENTIFY PARTNERSHIP REQUIRED TO DEVELOP NEW CAPABILITIES.
  101. 101. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN101
  102. 102. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN102 CALCULATE EXPENDITURES REQUIRED TO DELIVER NEW VALUE OFFERINGS.
  103. 103. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN103 DEFINE REVENUE MODELS FOR NEW VALUE OFFERINGS.
  104. 104. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN104 DEVELOP PRICING STRUCTURE OF VALUE OFFERINGS BASED ON REVENUE MODELS.
  105. 105. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN105 DEVELOP FINANCIAL MODELS TO ANTICIPATE PROFITABILITY.
  106. 106. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN106 Value Proposition Projected Turnover 2013 2014 2015 2016 2017 Handyman Service 28,800 61,600 99,000 140,800 244,800 Premium Membership Furniture Refurnishing 2,500 5,500 9,000 14,000 20,000 Customized Packages Air Care 2,000 6,000 20,000 48,000 120,000 Child Proof Safety Home 1,000 4,000 12,000 32,000 75,000 Elderly Care 60,000 154,000 260,000 450,000 1,050,000 Home Decluttering Service 6,000 21,000 42,000 80,000 150,000 Customized Gardening Package 5,000 13,000 30,000 68,000 150,000 Outdoor Storage Cabinet 4,000 12,500 30,000 52,500 80,000 Home Audit Existing Phase 1 - Q3 Phase 1 - Q4 Sanitaryware 17,500 40,000 67,500 100,000 150,000 Painting Packages 800,000 1,050,000 1,320,000 1,610,000 2,000,000 Residential 120,000 180,000 292,500 375,000 450,000 Residential - - - - - Commercial 14,000 28,800 57,600 115,200 230,400 Commercial - - - - - LED Lighting 12,500 35,000 120,000 225,000 400,000 Home Relocation - - - - - Air Conditioning Service 13,500 30,000 42,000 67,500 90,000 Cable Management 2,000 4,400 7,200 10,400 14,000 Safety & Security 150,000 300,000 390,000 560,000 750,000 Switches 40,000 66,000 90,000 130,000 175,000 HR - Small 120,000 264,000 423,000 768,000 1,200,000 HR - Medium 240,000 528,000 1,152,000 2,496,000 3,600,000 CP - Small 4,000 12,000 24,000 48,000 96,000 HR - Large 300,000 660,000 1,080,000 1,560,000 2,100,000 CP - Medium 5,000 12,000 24,000 40,000 72,000 CP - Large 4,000 10,000 24,000 42,000 64,000 Floorcare & Polishing 14,000 36,000 74,016 152,000 240,000 Pest Control 6,000 12,800 21,000 32,000 45,000 Subtotal 1,094,300 1,670,800 2,330,716 3,207,700 4,388,800 Subtotal 794,400 1,660,800 3,014,100 5,314,200 7,580,400 Subtotal 93,500 250,000 475,000 874,500 1,877,000 TOTAL 1,982,200 3,581,600 5,819,816 9,396,400 13,846,200 Storage & Org / Customized Carpentry 10,000 35,000 100,000 180,000 280,000 Home Renovation
  107. 107. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN107 DEVELOP MARKETING PLAN TO ACHIEVE FINANCIAL PROJECTIONS.
  108. 108. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN108 DEVELOP SALES PROCESS TO CLOSE LEADS.
  109. 109. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN109
  110. 110. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN110 CREATE ACTION PLAN TO IMPLEMENT INNOVATION.
  111. 111. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN111 MAY 2012 JUN 2012 Week 1 Week 1 Week 3 Week 3 Week 2 Week 2 Week 4 Week 4 Marketing CRM prototype ready Home audit checklist ready Premium service membership, home audit (rate card) and home relocation pric- ing ready Discuss and pre- sent with contrac- tor about Home Audit Home audit pilot Home renovation pilot Home relocation pilot Hired promoter for ID counter at Home Fix stores Home Fix in-store roadshow for HIS. Website redesign discussion Talk to supplier about ID counter Build ID counter Straits Time newspa- per ad published CRM starts to be implemented Sales Ideas
  112. 112. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN112 ORCHESTRATE WHAT AND WHEN PRODUCTS / SERVICES WILL BE BROUGHT TO MARKET.
  113. 113. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN113
  114. 114. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN114 CYCLE 1
  115. 115. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN115 CYCLE 2
  116. 116. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN116 CYCLE 3 AND ONWARDS
  117. 117. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN117 15 10 5 0 Y3 Y4 Y5Y1 Y2 $ in millions years Turnover Expenditures
  118. 118. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN118
  119. 119. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN119 Good design is good business.“ “ Thomas J. Watson Junior Former President of IBM
  120. 120. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN120 HOW WILL YOU DESIGN YOUR BUSINESS?
  121. 121. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN121 WHAT IS THE QUESTION IN WHICH YOUR BUSINESS IS THE ANSWER?
  122. 122. BUSINESS INNOVATION BY DESIGN BID - SKETCHIN122
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