What is Viral Marketing?
A promotional method that is of the customers,
by customers, and for customers
“Like viruses, take advantage of the rapid
multiplication to explode the message to thousands –
or even to millions”
Refers to marketing techniques that use pre-
existing social networks to produce increases
in brand awareness, through self-replicating
Marketing phenomenon that facilitates and
encourages people to pass along a marketing
Incentive Viral Marketing- The most
successful viral marketing will provide people
with an incentive to participate.
Easy forwarding – The Internet is the ultimate
for of viral marketing because of the ease and
low cost of someone forwarding your
Design of Message & Incentive- In order for a
viral marketing email to be successful the
design of the Message and Incentive are also
Accessed by millions of people per day
Quicker way of reaching the customer
Saves on advertising costs within companies
Customize the message to your preference
Can easily be directed to your exact target
Sometimes gives the company a good
Can be annoying and be considered as spam
Only benefits the company if an actual sale is made
from the ad
Focuses more on short term success
Many competitors can easily imitate the viral
marketing techniques and steal the market from other
Can put out a negative impact on the company, in the
same timing that it puts a positive impact on the
The Samsung ad, created in-house, was the third
most-shared ad this week with 231,000 shares
across Facebook, Twitter and the blogosphere.
Meanwhile, Apple's ad promoting the features of its
newly-launched iP hone 5S, also created in-
house, was shared just 25,500 times this week and
placed last in the chart.
The ad features Apple's chief designer, Sir Jonathon
Ive, talking about the device's fingerprint security
Sharing of the two Smartphone ads supports recent
research suggesting Apple's ads are
underperforming against its competitors in the
viral video space.
Still in first place, LG's "ultra reality" ad, in which
job interviewees are caught on hidden camera as
they are fooled into thinking an asteroid has hit
Earth, was shared 389,699 times.
The ad follows a string of successful hidden camera
ads from the electronics manufacturer, including
"lift shocker", in which people trapped inside a lift
are fooled into thinking the floor has fallen away.
In todays era of social
networking it’s easy to
think how quickly the
likes of Facebook and
Myspace grew but the
real viral marketing
pioneer was Hotmail.
In December 1996
Hotmail had 500,000
registered users – less
than a year later they had
over 12,000,000 users.
This astonishing growth
rate was down to the fact
that every single email
sent from Hotmail
included a small advert
promoting the service in
Now, one of the most important secrets to be taken into account is
about getting the headline right, and you can do this by adding
numbers to the headline.
Another secret for a successful viral is to tap into buzz-worthy
topics, and that is because content that talks about something which
is currently talked about has the tendency to get talked about.
After that, you can also try to cram a lot of value into a small
package, because the more value is to be found in one single place,
the greater the impact .
No matter how experienced you are, you must always learn from
what already works.
The viral content must be concise and right straight to the point,
outlining the value, otherwise readers will scroll past it.
Insert links into what you write for a plus of value and depth. Make
sure though that they are carefully chosen links.
And last but not least, the 7th secret is about spreading the word:
you can be the one to start word of mouth.
A specific type of viral marketing is E-referral
Here, marketers send promotional email
messages to past customers.
7 Sure-Fire Ways to Build Your Referral Business
Set A Target
Give and You’ll Receive
Type of Customer
Consumer profile targeting is an e-wom
marketing effort that targets consumer with
common likes and interests by providing e-wom
reviews that are both positive and negative in
How Customer Profiling Can Increase Sales
Create Broad Descriptions of Your Ideal Buyers
Identify Unique User Goals & Most Important
Locate and List Where Customers Will Find You
Social media marketing refers to
the process of gaining website
traffic or attention through social
Brand Community- A brand
community is a community
formed on the basis of
attachment to a product or
developments in marketing
and in research in consumer
behaviour result in stressing
the connection between
brand, individual identity
The internet has become a portal of
information for every thing and any thing. It
is easy to access chat rooms and message
boards for virtually any consumer-related
E-word-of-mouth is a complicated concept as
marketers struggle to find a unique promotional
device that will cut through the clutter of online
communications. However, successful e-wom
marketing efforts can be an effective online
marketing tool and serve several functions for
product and service marketers. E-wom marketing
create intrigue and generate buzz leading to
traffic on a particular website (e.g., typing
commands for a cartoon character to
follow), which will in turn promote the company’s
offerings. Other marketing- influenced efforts
create awareness and provide product knowledge
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